Stop Selling, Start Partnering


Book Description

"There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California "Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay,Author of Swim with the Sharks "Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak,US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.




Stop Paddling & Start Rocking the Boat


Book Description

In 1987, Lou Pritchett, the vice president of sales at Procter & Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend."




Selling with Integrity


Book Description

Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.




Power Up Your Profits


Book Description

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.




Knock Your Socks Off Selling


Book Description

The successful "Knock Your Socks Off" (KYSO) formula for wowing customers is back, adapted into a surefire strategy for winning sales by the illustrious consulting team of Gitomer and Zemke. The book will help salespeople succeed in today's complex and stiffly competitive sales environment.




Selling Strategically


Book Description

In this post-recessionary era, sales professionals in every business-to-business sector must “up their game” significantly in order to create sustainable success for organisations and individuals alike. Selling Strategically: A 21st-Century Playbook provides a proven and practical journey through the pivotal sales “upgrades” necessary to achieve and sustain revenue growth and profitability in a demanding and highly competitive 21st-century business environment. This book provides both the “Why?” and the “How?” of “selling strategically” and tracks why this business-to-business sales methodology plays a key role in delivering sales success for forward-thinking organisations. It introduces the role of the Sales Strategist and delves deeply into the four key attributes that define that role. And to ensure that the book’s key sales principles can be applied immediately, there is a unique, step-by-step Playbook that provides the essential “how to” steps.




The Law Firm Associate's Guide to Personal Marketing and Selling Skills


Book Description

This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.




Performance Avenues


Book Description




Dance Lessons


Book Description

From Chip R. Bell, the bestselling author of Customers as Partners , Managers as Mentors , and Managing Knock You rSocks Off Service , partnering with Heather Shea, the former president of The Tom Peters Group's training and consulting company Provides invaluable insights into the changing world of powerful partnering Offers tools, details techniques, and provides activities and resources to help you develop successful partnerships in every enterprise Partnerships are fast becoming the primary structure of contemporary business, as organizations partner with vendors, unions, customers, and even competitors to take advantage of short-term market opportunities, leverage intellectual capital, and create more flexible and innovative enterprises. In this important guide, authors Chip Bell and Heather Shea offer an in-depth look at how we can successfully manage partnerships and build them with substance-passion, quality, heart, and soul. While many other books have examined the rational, logical, analytical sides of partnership, none has fully explored the irrational, illogical, emotional sides, which are most often what cause partnerships to falter or fail. Dance Lessons is a comprehensive guide to the interpersonal side of partnerships, revealing exactly how the champions choreograph their partnership dances for show-stopping performances. It features: new perspectives to help you decide if partnership is right for you exciting tools for selecting the right form of partnership important techniques to help you get emotionally prepared to partner smart ways to accurately pick good partners engaging activities to help you practice your partnership skills effective methods for dealing with difficult partners and partnerships vital cues that let you know when the partnership is ready to end, and helpful tips on how to end it insights on how to manage external factors that effect partnership success practical resources to help you continue to learn about effective partnering Dance Lessons shows how to develop meaningful, ethical, and soulful partnerships in every interaction throughout your work and your life.




Celebrate Marketing


Book Description

Marketing is far more than just advertising and sales. In fact the most effective types of marketing often cost less, not more. Marketing is anything you do to get or keep a customer. "Celebrate Marketing" has chapters by different experts giving you advise on how to market successfully. Topics include developing your niche, getting more referrals, positioning, targeting your audience, internet marketing and more.