Author : Mr N. Ravi Kiran
Publisher :
Page : 86 pages
File Size : 25,96 MB
Release : 2020-02-25
Category : Computers
ISBN : 9781648282690
Author : Robert H. Lustig
Publisher : Penguin
Page : 354 pages
File Size : 31,29 MB
Release : 2017-09-12
Category : Science
ISBN : 1101982586
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Author : Melissa Plaut
Publisher : Villard Books
Page : 255 pages
File Size : 19,84 MB
Release : 2007
Category : Biography & Autobiography
ISBN : 0812977394
In her late 20s, Plaut decided to honor a long-held secret ambition by becoming a New York City taxi driver. With wit and insight, she recreates the crazy parade of humanity that passes through her cab and shows how this grueling work provides her with a greater sense of self.
Author : Roger A. Grimes
Publisher : John Wiley & Sons
Page : 229 pages
File Size : 45,98 MB
Release : 2017-04-18
Category : Computers
ISBN : 1119396220
Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders, describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology. Dorothy Denning discusses advanced persistent threats, Martin Hellman describes how he helped invent public key encryption, Bill Cheswick talks about firewalls, Dr. Charlie Miller talks about hacking cars, and other cybersecurity experts from around the world detail the threats, their defenses, and the tools and techniques they use to thwart the most advanced criminals history has ever seen. Light on jargon and heavy on intrigue, this book is designed to be an introduction to the field; final chapters include a guide for parents of young hackers, as well as the Code of Ethical Hacking to help you start your own journey to the top. Cybersecurity is becoming increasingly critical at all levels, from retail businesses all the way up to national security. This book drives to the heart of the field, introducing the people and practices that help keep our world secure. Go deep into the world of white hat hacking to grasp just how critical cybersecurity is Read the stories of some of the world's most renowned computer security experts Learn how hackers do what they do—no technical expertise necessary Delve into social engineering, cryptography, penetration testing, network attacks, and more As a field, cybersecurity is large and multi-faceted—yet not historically diverse. With a massive demand for qualified professional that is only going to grow, opportunities are endless. Hacking the Hacker shows you why you should give the field a closer look.
Author : Kevin Mitnick
Publisher : Little, Brown
Page : 502 pages
File Size : 14,80 MB
Release : 2011-08-15
Category : Computers
ISBN : 0316134473
In this "intriguing, insightful and extremely educational" novel, the world's most famous hacker teaches you easy cloaking and counter-measures for citizens and consumers in the age of Big Brother and Big Data (Frank W. Abagnale). Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies -- and no matter how fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. As the FBI's net finally began to tighten, Mitnick went on the run, engaging in an increasingly sophisticated game of hide-and-seek that escalated through false identities, a host of cities, and plenty of close shaves, to an ultimate showdown with the Feds, who would stop at nothing to bring him down. Ghost in the Wires is a thrilling true story of intrigue, suspense, and unbelievable escapes -- and a portrait of a visionary who forced the authorities to rethink the way they pursued him, and forced companies to rethink the way they protect their most sensitive information. "Mitnick manages to make breaking computer code sound as action-packed as robbing a bank." -- NPR
Author : Joel Scambray
Publisher :
Page : pages
File Size : 33,81 MB
Release : 2006
Category : Computer networks
ISBN :
Author : Sean Ellis
Publisher : Crown Currency
Page : 322 pages
File Size : 44,63 MB
Release : 2017-04-25
Category : Business & Economics
ISBN : 0451497228
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author : Christopher Hadnagy
Publisher : HarperCollins
Page : 288 pages
File Size : 49,4 MB
Release : 2021-01-05
Category : Business & Economics
ISBN : 0063001799
A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and rapid economic change are making human beings more stressed and socially awkward and isolated than ever. We live in our own bubbles, reluctant to connect, and feeling increasingly powerless, insecure, and apprehensive when communicating with others. A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good—to help you regain your confidence and control. Human Hacking provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and protect yourself from manipulators. Ultimately, you’ll become far more self-aware about how you’re presenting yourself—and able to use it to improve your life. Hadnagy includes lessons and interactive “missions”—exercises spread throughout the book to help you learn the skills, practice them, and master them. With Human Hacking, you’ll soon be winning friends, influencing people, and achieving your goals.
Author : Dale J. Stephens
Publisher : Penguin
Page : 210 pages
File Size : 39,35 MB
Release : 2013-03-05
Category : Education
ISBN : 1101619686
It’s no secret that college doesn’t prepare students for the real world. Student loan debt recently eclipsed credit card debt for the first time in history and now tops one trillion dollars. And the throngs of unemployed graduates chasing the same jobs makes us wonder whether there’s a better way to “make it” in today’s marketplace. There is—and Dale Stephens is proof of that. In Hacking Your Education, Stephens speaks to a new culture of “hackademics” who think college diplomas are antiquated. Stephens shows how he and dozens of others have hacked their education, and how you can, too. You don’t need to be a genius or especially motivated to succeed outside school. The real requirements are much simpler: curiosity, confidence, and grit. Hacking Your Education offers valuable advice to current students as well as those who decided to skip college. Stephens teaches you to create opportunities for yourself and design your curriculum—inside or outside the classroom. Whether your dream is to travel the world, build a startup, or climb the corporate ladder, Stephens proves you can do it now, rather than waiting for life to start after “graduation” day.
Author : Ben Buchanan
Publisher : Harvard University Press
Page : 433 pages
File Size : 35,91 MB
Release : 2020-02-25
Category : Political Science
ISBN : 0674245989
“A must-read...It reveals important truths.” —Vint Cerf, Internet pioneer “One of the finest books on information security published so far in this century—easily accessible, tightly argued, superbly well-sourced, intimidatingly perceptive.” —Thomas Rid, author of Active Measures Cyber attacks are less destructive than we thought they would be—but they are more pervasive, and much harder to prevent. With little fanfare and only occasional scrutiny, they target our banks, our tech and health systems, our democracy, and impact every aspect of our lives. Packed with insider information based on interviews with key players in defense and cyber security, declassified files, and forensic analysis of company reports, The Hacker and the State explores the real geopolitical competition of the digital age and reveals little-known details of how China, Russia, North Korea, Britain, and the United States hack one another in a relentless struggle for dominance. It moves deftly from underseas cable taps to underground nuclear sabotage, from blackouts and data breaches to election interference and billion-dollar heists. Ben Buchanan brings to life this continuous cycle of espionage and deception, attack and counterattack, destabilization and retaliation. Quietly, insidiously, cyber attacks have reshaped our national-security priorities and transformed spycraft and statecraft. The United States and its allies can no longer dominate the way they once did. From now on, the nation that hacks best will triumph. “A helpful reminder...of the sheer diligence and seriousness of purpose exhibited by the Russians in their mission.” —Jonathan Freedland, New York Review of Books “The best examination I have read of how increasingly dramatic developments in cyberspace are defining the ‘new normal’ of geopolitics in the digital age.” —General David Petraeus, former Director of the CIA “Fundamentally changes the way we think about cyber operations from ‘war’ to something of significant import that is not war—what Buchanan refers to as ‘real geopolitical competition.’” —Richard Harknett, former Scholar-in-Residence at United States Cyber Command
