Author : GORDANA. COLOVIC
Publisher : CRC Press
Page : 0 pages
File Size : 47,58 MB
Release : 2024-08-09
Category : Business & Economics
ISBN : 9781032760711
From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses - Strategic management Strategic marketing in garment industry Strategic methods Organizational behaviour Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 899 pages
File Size : 13,78 MB
Release : 2016-05-03
Category : Business & Economics
ISBN : 1522501118
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Author : Gordana Colovic
Publisher : CRC Press
Page : 211 pages
File Size : 26,22 MB
Release : 2024-08-09
Category : Business & Economics
ISBN : 1040105475
From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses – Strategic management Strategic marketing in garment industry Strategic methods Organizational behaviour Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
Author : Rosemary Varley
Publisher : Bloomsbury Publishing
Page : 359 pages
File Size : 32,14 MB
Release : 2018-10-30
Category : Business & Economics
ISBN : 1350315796
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Author : Dario Golizia
Publisher : Routledge
Page : 291 pages
File Size : 41,44 MB
Release : 2021-07-18
Category : Business & Economics
ISBN : 1000408906
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Author : Robert J. Mockler
Publisher : Ideals Publications
Page : 938 pages
File Size : 12,34 MB
Release : 1993
Category : Business & Economics
ISBN :
Rapidly changing external business contexts -- such as worldwide crises, intensifying competition, changing customer needs, and new information needs and technology -- are increasing the need for more disciplines and more adaptive context-specific strategic management. To succeed in your own specific strategic management situation, you need to create an organization that can translate strategic changes into actions resulting in improved operations and profitability. Strategic Management: An Integrative Context-Specific Process is designed to help individuals determine the various internal and external factors which contribute to formulating strategic decisions for specific business situations.
Author : Shrivastava, Archana
Publisher : IGI Global
Page : 204 pages
File Size : 41,90 MB
Release : 2020-06-19
Category : Business & Economics
ISBN : 1799827291
The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.
Author : Ranjit Thind
Publisher : Routledge
Page : 175 pages
File Size : 28,35 MB
Release : 2017-11-20
Category : Business & Economics
ISBN : 135166221X
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Author : V.S.P. Rao
Publisher : Excel Books India
Page : 732 pages
File Size : 26,18 MB
Release : 2004-05
Category : Strategic planning
ISBN : 9788174463463
Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in a summarised formu References: Each chapter is also supported by carefully selected references for the benefit of readers who might be interested in exploring the topic(s) further.u Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end.u Review and Discussion Questions : Following the terminology, review and discussion questions offer an opportunity to focus on each of the key ideas illustrated at the beginning of each chapter and stimulate clear thinking.u Research Inputs: The book provides a comprehensive coverage of a vast, growing subject well-supported by a wealth of research data collected from multifarious sources.u Concluding Case: Each chapter contains a thoroughly researched and widely-acclaimed case, picked up from Business Today, relevant to the topic in question.u Student Oriented Text: The subject matter has been presented in a simple and lucid manner, keeping the unique requirements of students in mind.
Author : John Gamble
Publisher : McGraw Hill
Page : 483 pages
File Size : 15,76 MB
Release : 2014-09-16
Category : Business & Economics
ISBN : 0077170555
Essentials of Strategic Management 4e
