The Profit Impact of Marketing Strategy Project


Book Description

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.




Gaining Momentum


Book Description

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.




Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference


Book Description

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.




Multinational Enterprises from the Netherlands


Book Description

Despite the long history of international economic activity and the dominant role of Dutch MNEs in the world economy there has been relatively little academic research in the area. This book explores issues such as: * What historical precedents underlie the character of Dutch MNE activity * How and why the technological specialisation of the Dutch economy and its firms has evolved to its current state * The changing FDI activity of Dutch MNEs * The strategic aspects of Dutch MNE activity in terms of location and R&D * The implications for Dutch MNEs of globalisation and economic integration Comprehensive in its coverage, this book will be of great interest to students and researchers in international business.




International Business Operations and the Impact of Political Environment


Book Description

This study attempts to develop a conceptual frame work to deal with operations and management in a foreign business environment. The study develops a measure for business financial performance by employing factor analysis methods to integrate three profit-related ratios, derived from Modified DuPont Model, utilizing financial performance data from 630 multinational companies ranked in Business Week's Global 1000 report between years 1994-1997. In the analysis of multinational companies cases, approximately 400 sets of financial data (Return/Assets, Return/Revenues, Return/Equity), were categorized and computed for intercorrelations and development of the financial performance index. A new financial performance measure was derived and termed the Financial Performance Index or FPI. Indices trends for 4 years were generated and compared among four parent countries (France, Germany, Japan, and U.S.), across four selected industry groups, i.e., automobile, pharmaceuticals, electric and electronic equipments and banking. In the analysis of the multinational companies data, the financial performance index exhibited patterns and trends which varied by country and across industry groups; moreover, they added analytical depth when interpreted along with market shares and sales mode. To test the hypothesis that a multinational company's financial performance in foreign business environment is linearly related to the host country's political conditions. Twelve political uncertainties indicators (independent variable) in thirteen host countries were chosen to test for linear relationship with the level of financial performance index (dependent variables). Five equations were formulated to predict the Financial Performance Indices of the four selected industries and the country composite. A step-wise method of multiple regression analysis was employed to measure and determine a predication equation with most favorable financial performance in thirteen host countries of four major industries, i.e., automobile, pharmaceuticals, electric and electronic equipments, and banking. The combination of political risk indicators in the host country can explain the variations of the country composite FPI and the FPI across four selected industries. Results of multiple regression analysis support the hypothesis, enabling prediction of the FPI as well as analysis of the differential importance of the political risk indicators. A model of international business operations was fully developed to be applied as a conceptual framework for further research and practical applications in the field of international business operations.




Journal of Marketing


Book Description

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.







Internationalization in Central and Eastern Europe


Book Description

This title was first published in 2002: This is a unique volume among the existing variety of publications on foreign direct investment (FDI) in Central and Eastern Europe (CEE) because it focuses on the internationalization process taking place there. It addresses the rapid changes of the business climate in the region that have led to intensive internationalization of companies, businesses and national economies. Existing FDI books have mostly taken the perspective of attracting inward FDI flows, missing the aspect of FDI outflows from CEE countries. While foreign investors face the specific context of a region that poses new requirements to their internationalization strategies, approaches and practices, domestic companies must strive to make their businesses international. Consequently, the book presents the features of internationalization in CEE from home and host company and country perspectives, providing a fresh perspective on this major economic problem.




Anticompetitive Practices in Japan


Book Description

The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and effort to resolving the stream of disputes that arise between the two allies and trading partners. Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad. Regardless of the validity of these opinions, their existence exerts a negative influence upon this important bilateral relationship.




Small and Medium Enterprises


Book Description

"This book provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises"--Provided by publisher.