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Streaming, Sharing, Stealing

Author : Michael D. Smith

Publisher : MIT Press

Page : 229 pages

File Size : 18,26 MB

Release : 2017-08-25

Category : Business & Economics

ISBN : 0262534525

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Book Description

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.



Tap

Author : Anindya Ghose

Publisher : MIT Press

Page : 242 pages

File Size : 42,69 MB

Release : 2017-04-14

Category : Business & Economics

ISBN : 0262340410

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Book Description

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.



Over the Top

Author : Alan Wolk

Publisher : Createspace Independent Publishing Platform

Page : 0 pages

File Size : 44,60 MB

Release : 2015

Category : Digital video

ISBN : 9781514139011

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Book Description

Television is the last mass medium to be disrupted by the Internet. Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today-everything from time shifting to binge viewing to cord cutting-and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today... this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry." Adweek says "If you know anything about television, you probably know Alan Wolk." Writing in a cover story for The New York Review of Books, Slate Editor-In-Chief Jacob Weisberg said "[to find an evidence-based analysis] [a]n excellent place to start is Alan Wolk's book Over the Top: How the Internet Is (Slowly but Surely) Changing the Television Industry.



Lifelong Kindergarten

Author : Mitchel Resnick

Publisher : MIT Press

Page : 203 pages

File Size : 35,21 MB

Release : 2018-08-28

Category : Education

ISBN : 0262536137

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Book Description

How lessons from kindergarten can help everyone develop the creative thinking skills needed to thrive in today's society. In kindergartens these days, children spend more time with math worksheets and phonics flashcards than building blocks and finger paint. Kindergarten is becoming more like the rest of school. In Lifelong Kindergarten, learning expert Mitchel Resnick argues for exactly the opposite: the rest of school (even the rest of life) should be more like kindergarten. To thrive in today's fast-changing world, people of all ages must learn to think and act creatively—and the best way to do that is by focusing more on imagining, creating, playing, sharing, and reflecting, just as children do in traditional kindergartens. Drawing on experiences from more than thirty years at MIT's Media Lab, Resnick discusses new technologies and strategies for engaging young people in creative learning experiences. He tells stories of how children are programming their own games, stories, and inventions (for example, a diary security system, created by a twelve-year-old girl), and collaborating through remixing, crowdsourcing, and large-scale group projects (such as a Halloween-themed game called Night at Dreary Castle, produced by more than twenty kids scattered around the world). By providing young people with opportunities to work on projects, based on their passions, in collaboration with peers, in a playful spirit, we can help them prepare for a world where creative thinking is more important than ever before.



Stealing the Show

Author : Joy Press

Publisher : Atria Books

Page : 320 pages

File Size : 42,1 MB

Release : 2019-03-19

Category : Performing Arts

ISBN : 1501137727

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Book Description

From a leading cultural journalist, the definitive cultural history of female showrunners—including exclusive interviews with such influential figures as Shonda Rhimes, Amy Sherman-Palladino, Mindy Kaling, Amy Schumer, and many more. “An urgent and entertaining history of the transformative powers of women in TV” (Kirkus Reviews, starred review). In recent years, women have radically transformed the television industry both behind and in front of the camera. From Murphy Brown to 30 Rock and beyond, these shows and the extraordinary women behind them have shaken up the entertainment landscape, making it look as if equal opportunities abound. But it took decades of determination in the face of outright exclusion to reach this new era. In this “sharp, funny, and gorgeously researched” (Emily Nussbaum, The New Yorker) book, veteran journalist Joy Press tells the story of the maverick women who broke through the barricades and the iconic shows that redefined the television landscape starting with Diane English and Roseanne Barr—and even incited controversy that reached as far as the White House. Drawing on a wealth of original interviews with the key players like Amy Sherman-Palladino (Gilmore Girls), Jenji Kohan (Orange is the New Black), and Jill Soloway (Transparent) who created storylines and characters that changed how women are seen and how they see themselves, this is the exhilarating behind-the-scenes story of a cultural revolution.



Summary and Analysis of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment

Author : Worth Books

Publisher : Open Road Media

Page : 35 pages

File Size : 41,98 MB

Release : 2017-02-28

Category : Business & Economics

ISBN : 1504044282

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Book Description

So much to read, so little time? This brief overview of Streaming, Sharing, Stealing tells you what you need to know—before or after you read Michael D. Smith’s and Rahul Telang’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Michael D. Smith and Rahul Telang’s Streaming, Sharing, Stealing includes: Historical context Chapter-by-chapter summaries Character profiles Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Streaming, Sharing, Stealing by Michael D. Smith and Rahul Telang: There is a new world order in the entertainment industry. Digital technology has contributed to an explosion of content in the entertainment business as Netflix, Amazon, and Apple upend traditional entertainment, changing the way in which television, film, music, and books are made and consumed. In Streaming, Sharing, Stealing: Big Data and the Future of Entertainment, authors Smith and Telang document this massive change and demonstrate conclusively that making data-driven decisions and understanding customer behavior are the keys to the new marketplace. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.



Television

Author : Seth Shapiro

Publisher :

Page : pages

File Size : 42,62 MB

Release : 2016-08-08

Category :

ISBN : 9780997304206

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Book Description

No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. TELEVISION: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? What caused the inventor of FM radio to jump out of a window to his death? How did NBC, CBS and ABC innovate to build their media monopolies? How did Star Trek create the first fan culture movement? What made The Mary Tyler Moore Show the first great feminist show, and #1 hit? What made Norman Lear the most influential TV comedy producer ever? How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? What makes Louis C.K. the Jackie Gleason of the digital age? With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The TELEVISION series is a must-read for media executives, students, entrepreneurs, and fans. Two-time Emmy(R) Award winner, author Seth Shapiro is a leading advisor in business innovation, media and technology. He is an Adjunct Professor at the USC School of Cinematic Arts, a Governor of the Television Academy, and Principal of New Amsterdam Media LLC. "If you ever wanted to know how the television industry began, this is your primer." -- Garth Ancier, Former Entertainment President, Fox Broadcasting Company President, NBC Entertainment Chairman, The WB Television Network President, BBC Worldwide America Seth Shapiro masterfully chronicles the evolution of television... It was like seeing my life pass before my eyes." -- Preston Beckman, Senior Strategist, FOX Networks Group - Executive Vice President, Program Planning, NBC Entertainment "Seth Shapiro teaches THE class on the media business. Now, he's writing THE book. He's THE expert." -- Ryan Holiday, Editor-at-large, The New York Observer Best-Selling Author of Trust Me I'm Lying and The Obstacle is the Way "Seth is a spectacular storyteller with extraordinary perspective and real world experience. If you want to truly understand the TV business, TELEVISION: Volume 1 is a must read." -- Shelly Palmer, Business Advisor, Author and Commentator "Seth Shapiro nails it. With an eye for keen detail, insider's access, and a gift for analytic storytelling, Shapiro weaves a powerful tapestry...TELEVISION: Volume 1 stands to become a must-read for all industry participants, students of electronic media, and viewers who have ever wondered how this global phenomenon called TV came to be." -- John Penney, Chief Strategy Officer, STARZ "Seth Shapiro has crafted a delightful, story-filled history of television that is as entertaining as the medium itself... a must read for all those looking to comprehend the future of video." -- Jay Samit, Author of Disrupt You: Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation Seth is the perfect author to tell the story of television. And the story is a fascinating combination of art and business, of technology and culture. -- Jeff Schultz, Senior Vice President Business Development, CBS



Summary of Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing

Author : Milkyway Media

Publisher : Milkyway Media

Page : 23 pages

File Size : 10,59 MB

Release : 2023-10-31

Category : Study Aids

ISBN :

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Book Description

Buy now to get the main key ideas from Michael D. Smith & Rahul Telang's Streaming, Sharing, Stealing In Streaming Sharing Stealing (2016), Michael Smith and Rahul Telang describe how the film, television, music, and book industries have been revolutionized, especially by companies such as Apple and Amazon. In light of the unparalleled technological disruption that the entertainment sector is witnessing, companies must swiftly but innovatively adjust in order to survive and prosper. Smith and Telang, who are experts in the field of entertainment analytics, offer insights into how this can be achieved.



The End of the CBC?

Author : David Taras

Publisher : University of Toronto Press

Page : 234 pages

File Size : 23,53 MB

Release : 2020-01-29

Category : Social Science

ISBN : 1487593546

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Book Description

The End of the CBC? is about three overlapping crises: the crisis that has enveloped the CBC, the crisis of news, and the crisis of democracy. The emergence of platforms such as Google, Facebook, Twitter, and Netflix, the hyper-targeting of individual users through data analytics, the development of narrow online identity communities, and the rise of an attention economy have changed the media landscape in dramatic ways. Describing the failure of successive governments to address problems faced by the public broadcaster, this book explains how the CBC lost its place in sports, drama, and entertainment. Taras and Waddell propose a way forward for the CBC – one in which the corporation concentrates its resources on news and current affairs and re-establishes a reputation for depth and quality.



MUBI and the Curation Model of Video on Demand

Author : Mattias Frey

Publisher : Springer Nature

Page : 168 pages

File Size : 36,26 MB

Release : 2021-08-12

Category : Performing Arts

ISBN : 3030800768

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Book Description

Subscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data to connect users to content, there is another significant, relatively unexamined model: curation-style services such as BFI Player, IFC Unlimited, the Criterion Channel or MUBI — the latter, which forms the focus of this book, claims to be the world's most subscribed independent video on demand service. These platforms take advantage of common anxieties about algorithms, cultural surplus and filter bubbles to promote discovery, human-generated recommendations and quality over quantity of content. Deploying an original, holistic methodology that includes analysis of technological affordances, marketing rhetoric, business models, interviews with company executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the market. Ultimately, MUBI offers film, media and business scholars an instructive example of the fate of art cinema and media diversity in a digital culture increasingly dominated by a few giant tech companies.