Streetwise Small Business Book Of Lists


Book Description

very day you make decisions about what products to buy and who should service your business based on sketchy facts, gut feelings, and the occasional recommendation-or you waste valuable time and money trying to find information and resources. What if there was an authoritative one-stop resource that would help you make informed decisions as quickly as possible? Now there is! Streetwise Small Business Book of Lists helps you find what you need, increase sales, and lower expenses by providing quick resources, answers, and advice on: Top collection techniques Things to consider before you incorporate your business Key questions to ask your insurance broker The best frequent flier programs and office supply companies Streetwise Small Business Book of Lists is your quick-tip guide to every aspect of starting, running, and managing your business. From securing financing, to hiring and managing employees, protecting yourself from litigation, and lowering your taxes, this indispensable guide gives easily referenced advice right at your fingertips. Whether you are looking for an accounting firm, customer management software, or the biggest trade shows in your industry, Streetwise Small Business Book of Lists gives you advice you can depend on year after year.




Streetwise Small Business Turnaround


Book Description

How to revitalize a stagnant enterprise.




The Small Business Bible


Book Description

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.




Streetwise Business Plans


Book Description

Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business needs a plan. Streetwise Business Plans with CD shows you how to create a professional business plan in no time. This book explains how to use a business plan to establish a sound business, develop a complete marketing strategy, and forecast change. Streetwise Business Plans with CD features multiple samples of prewritten text for every part of your plan, as well as two complete sample business plans. Streetwise Business Plans with CD includes sample material to be used in creating the ultimate business plan. The CD walks you through all of the basics and includes important topics such as Your General Executive Summary, Company Summary, Services & Products Summary, Market Analysis, Strategic Summary, Management Summary, and a Financial Plan. Whether you're expanding an established enterprise or opening a one-person shop, the best way to get your new business off to a good start is with Streetwise Business Plan with CD!




Lessons from a Street-wise Professor


Book Description

"Lessons from a Street-Wise Professor" sheds light on what every successful musician knows but most music schools don't teach--that a musician, regardless of instrument or specialty, is a small business and with that comes the need for entrepreneurial savvy.




Streetwise


Book Description

Economist and money manager Peter Bernstein sought to encourage this exchange when, in 1974, he founded The Journal of Portfolio Management (JPM).




Streetwise


Book Description

A taxi driver's life is dangerous work. Picking up a bad customer can leave the driver in a vulnerable position, and erring even once can prove fatal. To protect themselves, taxi drivers must quickly and accurately assess the trustworthiness of complete strangers. In Streetwise, Diego Gambetta and Heather Hamill take this predicament as a prototypical example of many trust decisions, where people must act on limited information and judge another person's trustworthiness based on signs that may or may not be honest indicators of that person's character or intent. Gambetta and Hamill analyze the behavior of cabbies in two cities where driving a taxi is especially perilous: New York City, where drivers have been the targets of frequent and violent robberies, and Belfast, Northern Ireland, a divided metropolis where drivers have been swept up in the region's sectarian violence. Based on in-depth ethnographic research, Streetwise lets drivers describe in their own words how they seek to determine the threat posed by each potential passenger. The drivers' decisions about whom to trust are treated in conjunction with the "sign-management" strategies of their prospective passengers—both genuine passengers who try to persuade drivers of their trustworthiness and the villains who mimic them. As the theory that guides this research suggests, drivers look for signs that correlate closely with trustworthiness but are difficult for an impostor to mimic. A smile, a business suit, or a skullcap alone do not reassure drivers, as any criminal could easily wear them. Only if attached to other signs—a middle-aged woman, a business address, or a synagogue—are they persuasive. Drivers are adept at deciphering deceitful signals, but trickery is occasionally undetectable, so they must adopt defensive strategies to minimize their exposure to harm. In Belfast, where drivers are locals and often have histories of paramilitary involvement, "macho" posturing often serves to deter would-be criminals, while New York cabbies, mostly immigrants who view themselves as outsiders, try simply to minimize the damage from attacks by appeasing robbers and carrying only small amounts of cash. For most people, erring in a trust decision leads to a broken heart or a few dollars lost. For cab drivers, such an error could mean losing their lives. The way drivers negotiate these high stakes offers us vivid insight into how to determine another person's trustworthiness. Written with clarity and color, Streetwise invites the reader to ride shotgun with cabbies as they grapple with a question of relevance to us all: which signs of trustworthiness can we really trust? A Volume in the Russell Sage Foundation Series on Trust




Streetwise 24 Hour Mba


Book Description

The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.




Beating the Odds in Small Business


Book Description

Read this book if you: want reality instead of ego trips and pipe dreams...truth instead of buzzwords and hype...facts instead of bum steers and rip-offs Go for it if you have: self-discipline dedication persistence the will to survive and the drive to succeed




The Little Book of Bob


Book Description

**NOW A MAJOR FILM A Christmas Gift from Bob, starring Luke Treadaway as James and Bob himself. A gift book of wisdom from everyone's favourite street cat.** 'One thing I've known about Bob from the very beginning is that he possesses a wisdom that is unusual, even in cats. In the decade since we met he's grown even wiser in my eyes. This book is a collection of the insights I've gained during my years with Bob.' In the spring of 2007, busker James Bowen came across an injured ginger tom cat in the hallway of his shelter in north London. What he didn't know was that this would be the start of a friendship that would turn both their lives around, and lead to A Street Cat Named Bob, the international bestseller that tells the story of their friendship. The Little Book of Bob is a collection of the wisdom James has learnt from Bob throughout the years, as they go through thick and thin together. From the power of friendship to staying calm and finding the joys in a simple life, let Bob be your guide on how to navigate the ins and outs of life like a wise street cat.