Aaker on Branding


Book Description

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.




Design a Better Business


Book Description

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.










Interlinear Hebrew-Greek-English Bible with Strong's Numbers, Volume 1 of 3 Volumes


Book Description

The only complete interlinear Bible available in English-and it's keyed to Strong's Exhaustive Concordance! Thousands of pastors, students, and laypeople have found The Interlinear Bible to be a time-saving tool for researching the subtle nuances and layers of meaning within the original biblical languages. Featuring the complete Hebrew and Greek texts with a direct English rendering below each word, it also includes The Literal Translation of the Bible in the outside column. But what truly sets this resource apart are the Strong's numbers printed directly above the Hebrew and Greek words. Strong's numbers enable even those with no prior knowledge of Greek or Hebrew to easily access a wealth of language reference works keyed to Strong's-Greek/Hebrew dictionaries, analytical lexicons, concordances, word studies, and more. The Hebrew is based on the Masoretic Text and the Greek is from the Textus Receptus. The sources of the texts are documented in the preface, and are essentially the same (with some minor variations) to the Hebrew and Greek texts used by the KJV translators. Only a small minority of Bible students ever achieve the ability to read the original biblical languages. This resource offers a non-threatening tool for those lacking language training to begin exploring the languages of Scripture. - Conveniently includes the entire Hebrew and Greek text of the Bible in one place - Offering a concise, literal translation of each Greek and Hebrew word, it's a great jumping off point for in-depth Bible study and text analysis. This Bible displays all the Hebrew, Aramaic, and Greek words of the Bible in the Masoretic Hebrew Text and the Received Greek Text, with literal, accurate English meanings placed directly under each original word in interlinear form, with Strong's Concordance numbers over each original word, enabling the Bible student (whether knowing the original languages or not) to refer to all lexicons and concordances that have also been coded with Strong's numbers. 2,936 pages, bound in a bonded leather over boards hardback edition. This new edition has been much improved by a new typesetting of the New Testament (Volume IV), with larger print, the left marginal column containing a newly revised Literal Translation of the Bible (2000), and a right marginal column containing the Authorized/King James Version (1769). The three volume Old Testament is an exact reprint of the 1985 Hendrickson Publishers Edition. The Old Testament does not yet have the 1769 King James Version. The only complete Interlinear Bible is now fully keyed to Strong's Concordance numbers. The Strong's numbering above each Hebrew and Greek word - along with the Interlinear text and marginal literal English Translation and the 1769 Authorized King James Version - opens a treasure house of Bible study possibilities for those who wish to understand the Scripture better. It's use will allow the novice student to read the original text without losing valuable time to look up the meaning of the Hebrew & Greek words in the Hebrew & Greek lexicons. There is no substitute for a first hand knowledge of the original text. However since only a small minority of Bible students retain an easy reading comprehension of the original text, the Interlinear Bible is a welcome aid to Bible students, laymen, and pastors who wish to continue working with the original languages.










Strong Women, Beautiful Men


Book Description

Shin-hanga, literally meaning ‘new prints’, was the name given to a Japanese print artists’ movement in the early years of the twentieth century. It sought to revive the traditional style of Ukiyo-e woodblock prints of the Edo period (1603-1868). The connection between shin-hanga and the Toledo Museum of Art began when Yoshida Hiroshi, one of the leaders of the movement, and his artist wife met J. Arthur MacLean and Dorothy Blair, at that time connected to the John Herron Art Museum in Indianapolis. When Mr. MacLean and Miss Blair established Toledo’s Asian Art Department in 1927-28, they decided to collaborate with their friends the Yoshidas on two exhibitions of modern Japanese prints, which took place in 1930 and 1936. This book accompanies the Museum’s exhibition, Strong Women, Beautiful Men, which explores the concept of the human form in Japanese woodblock prints. Many of the works in the extensive Toledo collection deal with the genre of popular figures, such as Kabuki actors in famous roles and bijin-ga, images of beautiful women.




Masters Sculling


Book Description

Masters scullers range in age from Grade AA (21 in the US) or Grade A (27 in the UK) to Grade M (89 plus). Although diverse in age, these athletes all have one thing in common - they are each unique. This book partners with each individual athlete to achieve performance improvements based on their own aspirations, technical skill and fitness level. The focus is on understanding and efficiency, both in the acquisition of skills and training. The dynamic technique described offers scullers a high-performance sculling approach, carefully tailored to support a Masters sculler's long-term career. Illustrated with superb colour photographs, diagrams and a wealth of examples, coverage includes individual assessment of an athlete's sculling skills, flexibility and aerobic fitness; compilation and application of evidence-based data; formation of highly individual training programmes; experiments for athletes to explore their connectedness, versatility and speed, and finally, race strategies and plans for competitive athletes. Based on the athlete's needs and aspirations, Masters Sculling provides you with the knowledge and skills to build an individual training plan that minimizes injury risk, achieves continuous improvement and fosters a lifelong enjoyment of the sport.




Ubiquitous Inclusive Learning in a Digital Era


Book Description

In open education, equality, accessibility, inclusiveness, and lifelong learning are key concerns. To meet, adapt to, and anticipate global goals and needs, as well as address open education concerns, educational programs require systemic changes and innovative leadership for advanced learning environments. Ubiquitous Inclusive Learning in a Digital Era provides innovative insights into the issues and current trends on open, online, flexible education and technology-enabled learning. The content within this publication represents the work of open online learning, hybrid learning, and inclusiveness. It is designed for educational administrators, teachers, librarians, government officials, and graduate-level students seeking covering on topics centered on educational technologies and equal access education.