Author : Partick Forsyth
Publisher : Teach Yourself
Page : 111 pages
File Size : 39,69 MB
Release : 2014-06-27
Category : Business & Economics
ISBN : 1473601967
Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
Author : Patrick Forsyth
Publisher :
Page : 0 pages
File Size : 20,35 MB
Release : 2016
Category :
ISBN :
Author : Arvid Kahl
Publisher :
Page : 498 pages
File Size : 26,4 MB
Release : 2020-07-03
Category : Business & Economics
ISBN : 9783982195704
Author : Patrick Forsyth
Publisher :
Page : 123 pages
File Size : 26,36 MB
Release : 2016
Category : Direct marketing
ISBN :
Direct marketing just got easier ... Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing for maximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process.
Author : Jim Kobs
Publisher : McGraw-Hill Companies
Page : 420 pages
File Size : 40,84 MB
Release : 1992
Category : Business & Economics
ISBN :
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Author : Patrick Forsyth
Publisher : Teach Yourself
Page : 0 pages
File Size : 45,74 MB
Release : 2016-11-22
Category : Business & Economics
ISBN : 9781473609549
Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so. Each of the seven chapters in Direct Marketing In A Week covers a different aspect: - Sunday: The recipients: database considerations - Monday: The core elements of direct mail - Tuesday: The component mix - Wednesday: Creatively enhancing persuasiveness - Thursday: Follow-up activity - Friday: Email approaches: as easy as 'click' - Saturday: Future campaigns
Author : Deborah Cook
Publisher : Verso Books
Page : 193 pages
File Size : 38,11 MB
Release : 2018-11-27
Category : Philosophy
ISBN : 178873081X
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author : Brian Tracy
Publisher : Thomas Nelson Inc
Page : 240 pages
File Size : 16,97 MB
Release : 2006-06-20
Category : Selling
ISBN : 0785288066
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author : Bob Stone
Publisher :
Page : 496 pages
File Size : 36,56 MB
Release : 1986
Category :
ISBN :
Author : John Espirian
Publisher :
Page : 248 pages
File Size : 11,43 MB
Release : 2020-04-21
Category : Business & Economics
ISBN : 9781916206236
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
