Pacific Rural Press


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California Cultivator


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Beyond the Fields


Book Description

Cesar Chavez is the most prominent Latino in United States history books, and much has been written about Chavez and the United Farm Worker's heyday in the 1960s and '70s. But left untold has been their ongoing impact on 21st century social justice movements. Beyond the Fields unearths this legacy, and describes how Chavez and the UFW's imprint can be found in the modern reshaping of the American labor movement, the building of Latino political power, the transformation of Los Angeles and California politics, the fight for environmental justice, and the burgeoning national movement for immigrant rights. Many of the ideas, tactics, and strategies that Chavez and the UFW initiated or revived—including the boycott, the fast, clergy-labor partnerships and door-to-door voter outreach—are now so commonplace that their roots in the farmworkers' movement is forgotten. This powerful book also describes how the UFW became the era's leading incubator of young activist talent, creating a generation of skilled alumni who went on to play critical roles in progressive campaigns. UFW volunteers and staff were dedicated to furthering economic justice, and many devoted their post-UFW lives working for social change. When Barack Obama adopted "Yes We Can" as his 2008 campaign theme, he confirmed that the spirit of "Si Se Puede" has never been stronger, and that it still provides the clearest roadmap for achieving greater social and economic justice in the United States.













The Sugar-beet Industry


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Salt Sugar Fat


Book Description

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."




A Companion to California


Book Description

A comprehensive reference book on the nation's most populous state provides, in three thousand entries, information on cities, counties, missions, flora and fauna, architecture, climate, industries, historical periods and events, and other topics