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Summary of Hey Whipple, Squeeze This! – [Review Keypoints and Take-aways]

Author : PenZen Summaries

Publisher : by Mocktime Publication

Page : 15 pages

File Size : 46,65 MB

Release : 2022-11-28

Category : Study Aids

ISBN :

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Book Description

The summary of Hey Whipple, Squeeze This! – The Classic Guide to Creating Great Ads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of For those who have been working in the advertising industry for decades, for those who are just starting out, and for anyone who is fascinated by what happens when creativity meets commerce, Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising. The title is a tongue-in-cheek reference to an unusual advertisement for Charmin toilet paper that ran in the 1970s. The advertisement featured an obnoxious shop clerk named Mr. Whipple who couldn't stop squeezing the product. It lays the groundwork for Sullivan's forthright and useful insights into the often wacky creative process of advertising. Hey Whipple, Squeeze This! summary includes the key points and important takeaways from the book Hey Whipple, Squeeze This! by Luke Sullivan with Sam Bennett. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].



Hey, Whipple, Squeeze This

Author : Luke Sullivan

Publisher : John Wiley & Sons

Page : 451 pages

File Size : 25,99 MB

Release : 2016-01-19

Category : Business & Economics

ISBN : 1119164028

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Book Description

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.



Draft No. 4

Author : John McPhee

Publisher : Farrar, Straus and Giroux

Page : 209 pages

File Size : 47,34 MB

Release : 2017-09-05

Category : Language Arts & Disciplines

ISBN : 0374712395

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Book Description

The long-awaited guide to writing long-form nonfiction by the legendary author and teacher Draft No. 4 is a master class on the writer’s craft. In a series of playful, expertly wrought essays, John McPhee shares insights he has gathered over his career and has refined while teaching at Princeton University, where he has nurtured some of the most esteemed writers of recent decades. McPhee offers definitive guidance in the decisions regarding arrangement, diction, and tone that shape nonfiction pieces, and he presents extracts from his work, subjecting them to wry scrutiny. In one essay, he considers the delicate art of getting sources to tell you what they might not otherwise reveal. In another, he discusses how to use flashback to place a bear encounter in a travel narrative while observing that “readers are not supposed to notice the structure. It is meant to be about as visible as someone’s bones.” The result is a vivid depiction of the writing process, from reporting to drafting to revising—and revising, and revising. Draft No. 4 is enriched by multiple diagrams and by personal anecdotes and charming reflections on the life of a writer. McPhee describes his enduring relationships with The New Yorker and Farrar, Straus and Giroux, and recalls his early years at Time magazine. Throughout, Draft No. 4 is enlivened by his keen sense of writing as a way of being in the world.



The Do-It-Yourself Lobotomy

Author : Tom Monahan

Publisher : John Wiley & Sons

Page : 275 pages

File Size : 26,44 MB

Release : 2002-10-24

Category : Business & Economics

ISBN : 0471263753

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Book Description

In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe. Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden.



Social Media Is Bullshit

Author : B. J. Mendelson

Publisher : St. Martin's Press

Page : 239 pages

File Size : 19,50 MB

Release : 2012-09-04

Category : Business & Economics

ISBN : 1250017505

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Book Description

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.



OSCEs for Medical Finals

Author : Hamed Khan

Publisher : John Wiley & Sons

Page : 326 pages

File Size : 34,64 MB

Release : 2013-01-22

Category : Medical

ISBN : 0470659416

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Book Description

OSCEs for Medical Finals has been written by doctors from a variety of specialties with extensive experience of medical education and of organising and examining OSCEs. The book and website package consists of the most common OSCE scenarios encountered in medical finals, together with checklists, similar to OSCE mark schemes, that cover all of the key learning points students need to succeed. Each topic checklist contains comprehensive exam-focussed advice on how to maximise performance together with a range of ‘insider's tips' on OSCE strategy and common OSCE pitfalls. Designed to provide enough coverage for those students who want to gain as many marks as possible in their OSCEs, and not just a book which will ensure students ‘scrape a pass', the book is fully supported by a companion website at www.wiley.com/go/khan/osces, containing: OSCE checklists from the book A survey of doctors and students of which OSCEs have a high chance of appearing in finals in each UK medical school



Hey, Whipple, Squeeze This

Author : Luke Sullivan

Publisher : John Wiley & Sons

Page : 347 pages

File Size : 17,47 MB

Release : 2008-04-11

Category : Business & Economics

ISBN : 0470267712

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Book Description

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.



Oxford American Handbook of Clinical Examination and Practical Skills

Author : Elizabeth Burns

Publisher : Oxford University Press

Page : 721 pages

File Size : 30,78 MB

Release : 2011-06-03

Category : Medical

ISBN : 0195389727

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Book Description

Over 200 color figures and concise, readable text guide students through the steps to perform a thorough and effective clinical examination and perform basic practical skills.



Front Line Surgery

Author : Matthew J. Martin, MD, FACS

Publisher : Springer Science & Business Media

Page : 536 pages

File Size : 12,79 MB

Release : 2010-12-13

Category : Medical

ISBN : 1441960791

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Book Description

Both editors are active duty officers and surgeons in the U.S. Army. Dr. Martin is a fellowship trained trauma surgeon who is currently the Trauma Medical Director at Madigan Army Medical Center. He has served as the Chief of Surgery with the 47th Combat Support Hospital (CSH) in Tikrit, Iraq in 2005 to 2006, and most recently as the Chief of Trauma and General Surgery with the 28th CSH in Baghdad, Iraq in 2007 to 2008. He has published multiple peer-reviewed journal articles and surgical chapters. He presented his latest work analyzing trauma-related deaths in the current war and strategies to reduce them at the 2008 annual meeting of the American College of Surgeons. Dr. Beekley is the former Trauma Medical Director at Madigan Army Medical Center. He has multiple combat deployments to both Iraq and Afghanistan, and has served in a variety of leadership roles with both Forward Surgical Teams (FST) and Combat Support Hospitals (CSH).



Creative Strategy in Advertising

Author : Bonnie L. Drewniany

Publisher : Wadsworth Publishing Company

Page : 0 pages

File Size : 28,83 MB

Release : 2008

Category : Advertising

ISBN : 9780495096207

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Book Description

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.