Book Description

A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core. “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.” —Entertainment Weekly “Music defines us. Joel Beckerman knows. Let him tell you all about it.” —Anthony Bourdain “The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby