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Navigating Nationalism in Global Enterprise

Author : Christina Lubinski

Publisher : Cambridge University Press

Page : 299 pages

File Size : 16,25 MB

Release : 2022-11-03

Category : Business & Economics

ISBN : 1009059211

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Book Description

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.





The Rays before Satyajit

Author : Chandak Sengoopta

Publisher : Oxford University Press

Page : 525 pages

File Size : 48,3 MB

Release : 2016-05-04

Category : History

ISBN : 0199089647

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Book Description

In the history of Indian cinema, the name of Satyajit Ray needs no introduction. However, what remains unvoiced is the contribution of his forebears and their tryst with Indian modernity. Be it in art, advertising, and printing technology or in nationalism, feminism, and cultural reform, the earlier Rays attempted to create forms of the modern that were uniquely Indian and cosmopolitan at the same time. Some of the Rays, especially Upendrakishore and his son, Sukumar, are iconic figures in Bengal. But even Bengali historiography is almost exclusively concerned with the family’s contributions to children’s literature. However, as this study highlights, the family also played an important role in engaging with new forms of cultural modernity. Apart from producing literary works of enduring significance, they engaged in diverse reformist endeavours. The first comprehensive work in English on the pre-Satyajit generations, The Rays before Satyajit is more than a collective biography of an extraordinary family. It interweaves the Ray saga with the larger history of Indian modernity.



Let there be Light

Author : Suvobrata Sarkar

Publisher : Cambridge University Press

Page : 309 pages

File Size : 22,76 MB

Release : 2020-12-03

Category : History

ISBN : 110890114X

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Book Description

Social and economic history of science and technology has emerged as a major theme of interdisciplinary research in South Asian history since the late 1990s. This book studies the correlation between technological knowledge and industrial performance, with the focus on electricity, an emerging technology during 1880 and 1945. The arrival of electricity necessitated the introduction of new institutional facilities, and with the growth of technological system, a new business culture grew - there was demand for trained manpower to handle machines and better educational facilities. Taking a broad view of the subject, the narrative of this book is built around the historical experiences of the local Bengali-speaking population. Adopting the social constructionist model, Let There Be Light presents an amalgamation of archival and Indian language source materials to delineate the diverse nature of the appropriation of technological ideas into Indian culture.