The System Is the Secret


Book Description

Systems don't just happen. They take intensive work and focus to build. In The System is the Secret, James Butler will help you put together systems that will turnaround or transform your business whether you are a brand new entrepreneur or have been in business for decades. This book outlines what you must do to build and improve sixteen specific systems with specific task lists designed to help you know what to do next. This book will help you develop better systems and get this profitable work in your business done now before you lose money and clients. Get ready to see your business more objectively with better systems so you can make a quantum leap in your business as a result. What Others Are Saying About The System is the Secret: "The System is the Secret is such a valuable book for entrepreneurs....If you need to have better and more efficient systems in your business, get and apply what's in this book!"-Lee Milteer, author of Success is an Inside Job, www.milteer.com "BY FAR the best book I've read on this subject. Butler explains not only the reasons why every business MUST put systems into place, but also provides step-by-step guidance and real-world fill-in-the-blanks charts to help every small business owner, entrepreneur and sales professional improve his or her income and remove stress and uncertainty."-Steve Sipress, Founder and CEO, Successful Selling Systems, Inc. "The System is the Secret is an extraordinary and must-read (and implement) blueprint for business success in the 21st century. Long gone are the days of ad-hoc marketing efforts and customer management. Jim Butler knows the essential keys to success in this day and age are grounded in the owner's ability to systematize and automate their business. The book you're holding in your hands shows you exactly how to do this and profit from it."-Michael Capuzzi, Founder of CopyDoodles.com "I can't imagine attempting to grapple with the concept of business systems without The System is the Secret. What Jim has compiled here is a must-read for every entrepreneur. And the best part is, he doesn't just tell you what to do but reveals how to do it each and every step of the way. Make an investment in your future and get this book."--Jeff Brown, Award-winning Broadcaster and Host of Read to Lead Podcast "The content in Jim's book is amazing and logically laid out. It's a fascinating read with real-life practical advice. He's a true marketing genius. As a serious marketing student myself, I have to tell you that I learned a tremendous amount from his book. If you want to take your marketing and your business to the next level, you need to read, study and implement Jim's content...it's that good!"-Gerry Oginski, Esq., Founder, Lawyers Video Studio If you own a business and don't have all the customers or clients you want, grab a copy of The System is the Secret, and study it cover to cover....Jim Butler takes the mystery out of developing a sustainable, profitable business by giving you the exact steps you need for putting the right systems in place. As you respond to the thought-provoking questions, assessments and worksheets included in the book, you'll never think about your business in the same way again. And if you apply the insights you get, you should see positive results in your marketing, sales and bottom line."--Meredith Bell, President, Performance Support Systems, Inc. "The Secret is the System is a great book for business owners. Butler hits the nail right on the head. As a printer, direct mailer and marketing services company, we have a lot of moving parts in our business and it is absolutely critical that systems are followed to ensure that mistakes aren't made and that we keep our clients happy. This is the best book on systems creation I have ever seen. Get it, study it, and implement its powerful principles." --George R. Platt. President, Harty Integrated Solutions.




Planetology


Book Description

"In this new view of the planets, images from NASA and other space agencies reveal how volcanoes, wind, asteroids, and flowing fluids have shaped the entire solar system - and tell us about the history and future of our Earth. Planetology pairs dramatic images of Earth's terrain with the latest, astonishing views of alien surfaces - examining landforms never before seen and highlighting, for the first time, the similarities between Earth and its sister planets." "Using the very best and latest NASA images - including those from the Cassini mission to Saturn and the fleet of spacecraft on and around Mars - Planetology examines the forces that shape the solar system, comparing mountains, craters, volcanoes, glaciers, and other landscapes across its myriad planets and moons."--BOOK JACKET.




The President's Book of Secrets


Book Description

Every president has had a unique and complicated relationship with the intelligence community. While some have been coolly distant, even adversarial, others have found their intelligence agencies to be among the most valuable instruments of policy and power. Since John F. Kennedy's presidency, this relationship has been distilled into a personalized daily report: a short summary of what the intelligence apparatus considers the most crucial information for the president to know that day about global threats and opportunities. This top-secret document is known as the President's Daily Brief, or, within national security circles, simply "the Book." Presidents have spent anywhere from a few moments (Richard Nixon) to a healthy part of their day (George W. Bush) consumed by its contents; some (Bill Clinton and George H. W. Bush) consider it far and away the most important document they saw on a regular basis while commander in chief. The details of most PDBs are highly classified, and will remain so for many years. But the process by which the intelligence community develops and presents the Book is a fascinating look into the operation of power at the highest levels. David Priess, a former intelligence officer and daily briefer, has interviewed every living president and vice president as well as more than one hundred others intimately involved with the production and delivery of the president's book of secrets. He offers an unprecedented window into the decision making of every president from Kennedy to Obama, with many character-rich stories revealed here for the first time.




Secrets and Lies


Book Description

This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This is a business issue, not a technical one, and executives can no longer leave such decisions to techies. That's why Secrets and Lies belongs in every manager's library."-Business Week "Startlingly lively....a jewel box of little surprises you can actually use."-Fortune "Secrets is a comprehensive, well-written work on a topic few business leaders can afford to neglect."-Business 2.0 "Instead of talking algorithms to geeky programmers, [Schneier] offers a primer in practical computer security aimed at those shopping, communicating or doing business online-almost everyone, in other words."-The Economist "Schneier...peppers the book with lively anecdotes and aphorisms, making it unusually accessible."-Los Angeles Times With a new and compelling Introduction by the author, this premium edition will become a keepsake for security enthusiasts of every stripe.




Secret Service


Book Description

“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show Business How many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.




Secrets Successful Employee Rec (c)


Book Description

As the human resource manager of a failing manufacturing plant, the author was desperate to find a way to motivate employees and break down the barrier between management and the union. He came up with a simple idea--say thank you to your employees for doing their job. Filled with case studies and guidelines, this book underscores the power behind thanking your employees for a job well done.




Body of Secrets


Book Description

The National Security Agency is the world’s most powerful, most far-reaching espionage. Now with a new afterword describing the security lapses that preceded the attacks of September 11, 2001, Body of Secrets takes us to the inner sanctum of America’s spy world. In the follow-up to his bestselling Puzzle Palace, James Banford reveals the NSA’s hidden role in the most volatile world events of the past, and its desperate scramble to meet the frightening challenges of today and tomorrow. Here is a scrupulously documented account—much of which is based on unprecedented access to previously undisclosed documents—of the agency’s tireless hunt for intelligence on enemies and allies alike. Body of secrets is a riveting analysis of this most clandestine of agencies, a major work of history and investigative journalism. A New York Times Notable Book




The Book of Secrets


Book Description

This exciting graphic novel presents a series of puzzling mystical Jewish stories weaving together a daring adventure tale, following siblings Rose and Ben as they search for their missing grandparents, aided only by a mysterious book, a lantern, and their wits. Anticipating danger, the kids' grandmother, Bubbe, appears to the twins in a cloud of flour and tells them to find a package that contains a book. The midrash stories they find—about the flying Ziz, the giant Og, the gatekeeper at a maze, and a treasure-seeker who lives in a mushroom hut—provide insights into defeating the creepy sorceress scheming to take the book. As the mystery deepens, the siblings must follow the Lamplighter's wise advice, slip past a guard into a maze, reunite with their grandparents, and learn why they have inherited the responsibility to protect the book—and the Jewish people.




Trading Systems


Book Description

For color, flair, and nerves of steel, high-wire acts have nothing on professional traders. These men and women trade for a living - often a very good one. And every one of them uses a system.




The Information Master


Book Description

"Colbert has long been celebrated as Louis XIV's minister of finance, trade, and industry. More recently, he has been viewed as his minister of culture and propaganda. In this lively and persuasive book, Jake Soll has given us a third Colbert, the information manager." ---Peter Burke, University of Cambridge "Jacob Soll gives us a road map drawn from the French state under Colbert. With a stunning attention to detail Colbert used knowledge in the service of enhancing royal power. Jacob Soll's scholarship is impeccable and his story long overdue and compelling." ---Margaret Jacob, University of California, Los Angeles "Nowadays we all know that information is the key to power, and that the masters of information rule the world. Jacob Soll teaches us that Jean-Baptiste Colbert had grasped this principle three and a half centuries ago, and used it to construct a new kind of state. This imaginative, erudite, and powerfully written book re-creates the history of libraries and archives in early modern Europe, and ties them in a novel and convincing way to the new statecraft of Europe's absolute monarchs." ---Anthony Grafton, Princeton University "Brilliantly researched, superbly told, and timely, Soll's story is crucial for the history of the modern state." ---Keith Baker, Stanford University When Louis XIV asked his minister Jean-Baptiste Colbert---the man who was to oversee the building of Versailles and the Royal Academy of Sciences, as well as the navy, the Paris police force, and French industry---to build a large-scale administrative government, Colbert created an unprecedented information system for political power. In The Information Master, Jacob Soll shows how the legacy of Colbert's encyclopedic tradition lies at the very center of the rise of the modern state and was a precursor to industrial intelligence and Internet search engines. Soll's innovative look at Colbert's rise to power argues that his practice of collecting knowledge originated from techniques of church scholarship and from Renaissance Italy, where merchants recognized the power to be gained from merging scholarship, finance, and library science. With his connection of interdisciplinary approaches---regarding accounting, state administration, archives, libraries, merchant techniques, ecclesiastical culture, policing, and humanist pedagogy---Soll has written an innovative book that will redefine not only the history of the reign of Louis XIV and information science but also the study of political and economic history. Jacket illustration: Jean Baptiste Colbert (1619–1683), Philippe de Champaigne, 1655, The Metropolitan Museum of Art, Gift of the Wildenstein Foundation, Inc., 1951 (51.34). Photograph © 2003 The Metropolitan Museum of Art.