T-Shirts and Suits
Author : David Parrish
Publisher :
Page : 111 pages
File Size : 43,28 MB
Release : 2005
Category : Creative ability in business
ISBN : 9780953825448
Author : David Parrish
Publisher :
Page : 111 pages
File Size : 43,28 MB
Release : 2005
Category : Creative ability in business
ISBN : 9780953825448
Author :
Publisher : David Parrish
Page : 117 pages
File Size : 16,78 MB
Release :
Category :
ISBN : 0953825450
Author :
Publisher : David Parrish
Page : 117 pages
File Size : 23,11 MB
Release :
Category :
ISBN : 0953825450
Author : Inter American Development Bank
Publisher : Inter-American Development Bank
Page : 242 pages
File Size : 23,97 MB
Release : 2013-10-01
Category : Art
ISBN :
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
Author : Jim Shorthose
Publisher : CRC Press
Page : 358 pages
File Size : 13,48 MB
Release : 2016-02-17
Category : Business & Economics
ISBN : 1317005082
From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.
Author : Alan J. Flusser
Publisher :
Page : 234 pages
File Size : 22,1 MB
Release : 1985
Category : Crafts & Hobbies
ISBN :
Author : Donald S. Passman
Publisher : Simon and Schuster
Page : 465 pages
File Size : 38,87 MB
Release : 2006
Category : Copyright
ISBN : 0743293185
A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.
Author : David Parrish
Publisher : eBook Partnership
Page : 170 pages
File Size : 49,83 MB
Release : 2014-05-15
Category : Business & Economics
ISBN : 0957694539
Marketing in a minute on your mobile...Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how... Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business.You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy.Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch.Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day.
Author : Kim Golombisky
Publisher : CRC Press
Page : 612 pages
File Size : 26,78 MB
Release : 2017-02-17
Category : Computers
ISBN : 1351668765
White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
Author : Chris Bilton
Publisher : Edward Elgar Publishing
Page : 425 pages
File Size : 27,65 MB
Release : 2014-01-01
Category : Business & Economics
ISBN : 1781000972
'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004