Encyclopedia of Public Health


Book Description

The Encyclopedic Reference of Public Health presents the most important definitions, principles and general perspectives of public health, written by experts of the different fields. The work includes more than 2,500 alphabetical entries. Entries comprise review-style articles, detailed essays and short definitions. Numerous figures and tables enhance understanding of this little-understood topic. Solidly structured and inclusive, this two-volume reference is an invaluable tool for clinical scientists and practitioners in academia, health care and industry, as well as students, teachers and interested laypersons.



















Project. Program. Change


Book Description

This book gives managers an integrative approach to project, program, and change management. It describes the differences between change in projects versus programs with case studies in both areas and the different life cycles. While the project and change comprise much of the book, it is up to date with its emphasis on agile, scrum, and benefits. The book also describes methods to both initiate and manage a change and what must be done for success and business value.




Health Promotion Practice


Book Description

"This book will guide you through the philosophical, methodological, theoretical, ethical and political underpinnings of health promotion to enable you to become a more effective practitioner" -- Back cover.




Evaluation and Poverty Reduction


Book Description

Many different organizations and institutions around the world came together for a conference to discuss the meaning of evaluation in poverty reduction. Their goals during the two day conference were: first, to identify lessons from past efforts to evaluate poverty reduction programs; second, to search for the new evaluation frontier in methodology for future poverty reduction programs; and third, to discuss how partnerships in evaluation can be promoted and how to use evaluation results more effectively. This volume contains the proceedings of that conference.




Public Relations Strategy


Book Description

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.