Telecommunications Management


Book Description

In today's highly competitive technology-influenced telecommunications industry, customers are accustomed to a higher level of personal service and personalized product and service offerings. To meet that higher standard, companies need to learn and anticipate a customers needs in great detail and be able to respond quickly. This book provides business strategies for providers to effectively manage their business processes while evolving their information systems architectures to support the needs of the consumer. principles, manage the business, the staff, and the technology. This book takes a profound look at the telecommunication industries history, its business processes and the latest technologies driving the industry. This is an ideal textbook for introducing students to all facets of the telecommunications field as well as a great desktop reference for experienced professionals working in the industry. It addresses core business areas such as customer care and billing. which need to be in place to support integration of different business system architectures. Your company can use the information in this book to guide marketing, sales, and customer service activities that identify, attract and keep profitable customers.




Telecommunications Management


Book Description

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.










Telecommunications Law and Policy


Book Description

This book engages in advanced analysis of the key constitutional, administrative, and economic issues that arise in the various telecommunications settings. The new edition will continue the tradition of the first by offering a comprehensive yet lively and accessible introduction to the various regulatory regimes applicable to broadcast radio, broadcast television, cable television, all forms of telephony, and the Internet. The second edition will contain discussions and journal excerpts in addition to excerpts from important legal materials ? the cases and FCC documents that define regulatory policy today ? designed to help readers understand the technologies, economic principles, and business strategies that undergird the modern telecommunications market. The authors have streamlined much of the older material, resulting in a more compact casebook that will focus the bulk of its materials on current controversies and modern regulatory strategies. Summaries and previews at the start of each set of readings still help students know what to read for and questions at the end of each set still encourage students to think critically about those materials.




Telecommunications Cost Management


Book Description

Busy decision-makers need the specifics quickly, without plowing through details that do not affect the economics of a project. Telecommunications Cost Management presents the key facts up front, with sample calculations for broadband, local access, equipment, and service alternatives. It provides a blueprint for cost reduction across all major technologies - from frame relay to IP telephony to contract recommendations. The text presents scenarios showing the effect of different architectural strategies for both voice and data communications. An Architectural Review lists alternatives to the traditional PBX and discusses how to minimize local access costs.




Digital Crossroads, second edition


Book Description

A thoroughly updated, comprehensive, and accessible guide to U.S. telecommunications law and policy, covering recent developments including mobile broadband issues, spectrum policy, and net neutrality. In Digital Crossroads, two experts on telecommunications policy offer a comprehensive and accessible analysis of the regulation of competition in the U.S. telecommunications industry. The first edition of Digital Crossroads (MIT Press, 2005) became an essential and uniquely readable guide for policymakers, lawyers, scholars, and students in a fast-moving and complex policy field. In this second edition, the authors have revised every section of every chapter to reflect the evolution in industry structure, technology, and regulatory strategy since 2005. The book features entirely new discussions of such topics as the explosive development of the mobile broadband ecosystem; incentive auctions and other recent spectrum policy initiatives; the FCC's net neutrality rules; the National Broadband Plan; the declining relevance of the traditional public switched telephone network; and the policy response to online video services and their potential to transform the way Americans watch television. Like its predecessor, this new edition of Digital Crossroads not only helps nonspecialists climb this field's formidable learning curve, but also makes substantive contributions to ongoing policy debates.