Communication for Rural Innovation


Book Description

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.




The Communication Scarcity in Agriculture


Book Description

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.




A Textbook of Agricultural Extension Management


Book Description

The Present Book Deals With All The Important Dimensions Of Agricultural Management Management Process In Development Organizations, Development Programmes, Human Resource Planning, Management Techniques And Tools, Management Of Information Systems, To Name A Few. It Helps To Enrich The Managerial And Technical Skills Of Extension Managers, Scientists And Administrators.Well Supplemented With Illustrations, Questions For Discussion And Glossary, The Book Is Comprehensive And Easily Accessible Even To Average Readers For Its Simple Language, Lucid Style And Reader-Friendly Approach To The Subject Matter.While It Serves As A Textbook For Students And Teachers Of Agriculture And Agri-Business Management, It Is A Valuable Reference Source For All Those Concerned With Home Science, Veterinary Science, Rural Development, Social Work, Extension Education And Other Allied Fields.




Agribusiness


Book Description







Principles of Agriculture, Food, and Natural Resources


Book Description

Written by leaders in agriculture education, Principles of Agriculture, Food, and Natural Resources is a user-friendly, visual introduction to the systems and concepts that define modern agriculture, including food systems and natural resources. This text is aligned to AFNR standards, providing practical information on building leadership, communication, and career-ready skills while integrating pedagogical tools designed for learner success. Using a modern approach to learning design, information is delivered in smaller sections so students can process and then interact with assessment and review to foster application, analysis, evaluation, and creation. This comprehensive text welcomes today's learners to the diverse and exciting world of agriscience and FFA opportunities, encouraging students to participate in their school, communities, and enroll in advanced courses.




Leadership in Agriculture


Book Description

In a world facing chronic and increasing shortages in food crops and natural resources, visionary leadership in agriculture becomes more and more critical for building and maintaining a sustainable future. It is of paramount importance that the dynamic and challenging evolution in agriculture over the last century and a half be met today with imaginative leadership in virtually all aspects of activities and organizations involved. Leadership in Agriculture: Case Studies for a New Generation focuses on key characteristics and elements of leadership. Using case studies from research, industry, education, administration, and extension services, the authors present real-world circumstances ranging from natural disasters to major restructuring that demanded problem solving, new initiatives, consensus, and organizational commitment. Drawing on their own experiences and covering topics as diverse as closing facilities, mounting a national research initiative, reinventing a major corporation, and dealing with invasive termites, the studies contain examples of both good and bad outcomes and tie back to the stated leadership principles and qualities. TABLE OF CONTENTS: Preface vii Acknowledgments xiii Leadership in the Agricultural Environment 1 Character: The Bedrock of Leaders and Leadership 13 Case Studies—How Leadership Can Make a Difference 37 1. Facing Down Nature: How a Regional Lab Survived Hurricane Katrina (Addressing Physical Crises) 38 2. Exerting Ag Leadership in Distributed Geographic Locations (Coordinating Dispersed Units within One Organization) 49 3. Closing and Relocating Facilities and Terminating Programs (Leadership Challenges with Organizational Restructuring) 59 4. National Research Initiative: Creating a Shared Leadership Vision (Bringing about a New Solution) 73 5. Battling Formosan Subterranean Termites (Forging a New Approach) 81 6. Gathering of the Agricultural Clan (Bringing Leaders Together without Central Authority) 90 7. Monsanto: How One Company Saw the Future and Transformed to Seize It (Leadership’s Role in a Significant Change) 96 8. Enhancing Leadership in the State Agricultural Experiment Stations (Cultivating New Leadership) 123 9. Development of the Council for Agricultural Science and Technology (CAST) (Enhancing a Better Understanding of Agricultural Science and Technology) 133 Lessons Learned from Case Studies 145 Making Leadership Work for You 152 Appendixes: How Does the Scientific Agricultural System Work? 161 Appendix A. The Land-Grant System: A Key to America’s Dream? How Does It Function? 161 Appendix B. The USDA’s Agricultural Research Service: Focus on National and International Issues 165 Appendix C. The Industrial Approach to Research: Diverse Foci Linked to Industrial Economic Effects 167 Notes 171 Bibliography 173 About the Authors 177 Index 179




Communication Is ... (First Edition)


Book Description

Featuring diverse chapters written by thirty principal scholars in the discipline, Communication Is...Perspectives on Theory is an innovative and evocative collection that examines what communication theory is and how it functions. Throughout the text, each scholar offers unique and insightful perspective, exposing readers to the myriad ways in which to analyze, understand, and think about communication. The book helps readers envision communication in alternative ways and better understand how various ideas and viewpoints within the discipline can work together to expand the overarching definition of communication. Nineteen different completions of "communication is" give voice to contemplative and exceptional constructions of what communication is and what it accomplishes. The chapters are organized around four broad methods of defining communication: locating, processing, appreciating, and actualizing. Holistically, the text invites readers to discuss, interrogate, and work through various ideas, interpretations, and definitions of communication. Designed to stimulate lively discussion, deep introspection, and critical thought, Communication Is... serves as an ideal textbook for senior and graduate-level courses in the discipline. It is also an excellent resource for communication scholars who are inspired to challenge, develop, or revisit their own definitions and understanding of communication.




Farming for Us All


Book Description

Farming for Us All gives us the opportunity to explore the possibilities for social, environmental, and economic change that practical, dialogic agriculture presents.




Healing Grounds


Book Description

A powerful movement is happening in farming today—farmers are reconnecting with their roots to fight climate change. For one woman, that’s meant learning her tribe’s history to help bring back the buffalo. For another, it’s meant preserving forest purchased by her great-great-uncle, among the first wave of African Americans to buy land. Others are rejecting monoculture to grow corn, beans, and squash the way farmers in Mexico have done for centuries. Still others are rotating crops for the native cuisines of those who fled the “American wars” in Southeast Asia. In Healing Grounds, Liz Carlisle tells the stories of Indigenous, Black, Latinx, and Asian American farmers who are reviving their ancestors’ methods of growing food—techniques long suppressed by the industrial food system. These farmers are restoring native prairies, nurturing beneficial fungi, and enriching soil health. While feeding their communities and revitalizing cultural ties to land, they are steadily stitching ecosystems back together and repairing the natural carbon cycle. This, Carlisle shows, is the true regenerative agriculture – not merely a set of technical tricks for storing CO2 in the ground, but a holistic approach that values diversity in both plants and people. Cultivating this kind of regenerative farming will require reckoning with our nation’s agricultural history—a history marked by discrimination and displacement. And it will ultimately require dismantling power structures that have blocked many farmers of color from owning land or building wealth. The task is great, but so is its promise. By coming together to restore these farmlands, we can not only heal our planet, we can heal our communities and ourselves.