Text book of Extension and communication management According to 5th Deans committee


Book Description

In order to foster and execute programmes for the improvement of the people, Extension Education is an adaptable, need-based, problem-oriented, non-formal system. It is a branch of applied behavioural science that typically makes use of cutting-edge scientific and technological developments to help people alter their undesirable behaviour patterns. In order to foster social and cultural development, extension education educates rural people outside of the regularly organised school and classrooms. It gets the word out to those who require it.




Communication for Rural Innovation


Book Description

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.







Transfer of Agricultural Technology


Book Description

The course 'Extension Methodologies for Transfer of Agricultural Technology' has been introduced recently at undergraduate level in the faculty of agriculture in all agricultural universities in India. We are very happy to let our readers know that the book has been planned to cover the contents of this course in the new curriculum so that this can serve as a text book for the UG agricultural students. This could also be used as reference book by students at post graduate level in agricultural universities as well as the students in traditional universities under-going courses on extension education.




Communication Skills and Personality Development


Book Description

Personality development is an indispensable tool that helps an individual to flourish personal and professional skills. An extraordinary personality is sophisticated, well dressed and groomed, exuding confidence in speech and interpersonal skills. The factors such as biological characteristics, family and social groups, cultural and social factors contribute towards formation of an individual personality. Good communication is vital to any institution’s successful operation and equally imperative for personality development. The book ‘Communication Skills and Personality Development’ is a thorough attempt to present the aforesaid concepts in a simple, understandable, and student-friendly language to gaze the difficult situations and handle them appropriately. The course on Communication Skills and Personality Development has been recommended by V Deans Committee for B.Sc. (Agri.), B.Sc. (Horti.) and B.Tech. faculties throughout the agricultural universities in India; this book has been administered to cover the entire syllabus of this course. The book is highly recommended as a text book for the under graduate agricultural students.




Guide to Extension Training


Book Description

The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.




Agricultural Extension


Book Description




Principles of Agriculture, Food, and Natural Resources


Book Description

Written by leaders in agriculture education, Principles of Agriculture, Food, and Natural Resources is a user-friendly, visual introduction to the systems and concepts that define modern agriculture, including food systems and natural resources. This text is aligned to AFNR standards, providing practical information on building leadership, communication, and career-ready skills while integrating pedagogical tools designed for learner success. Using a modern approach to learning design, information is delivered in smaller sections so students can process and then interact with assessment and review to foster application, analysis, evaluation, and creation. This comprehensive text welcomes today's learners to the diverse and exciting world of agriscience and FFA opportunities, encouraging students to participate in their school, communities, and enroll in advanced courses.







Key to Success in Agriculture: Objective (MCQ's for JRF, SRF, NET & Other Competitive Exams)


Book Description

The knowledge on Agriculture is continuously improved, updated, and disseminated. It is also important that the review and inventory of the ‘State of the Art’ in agriculture objectives questions and best practices should be shared widely among agriculture practitioners, educators and scholars. Through Competitive Examinations, there is direct recruitment for admission and high position in our education system; the pattern followed is M.C.Q’s or Objective type questions in such examinations. The book is a repository of more than 6,000 objective questions; which calls for quick answering for success within a specified period in the examinations. A sincere effort has been made by different authors to present them in most easy, short and understandable language for the benefit of students, teachers and those who are interested in Agriculture and Agricultural Extension. Majorly, all different aspects of Agriculture Discipline are provided in the book, which are a part of various Agricultural Universities syllabi. This book will be of great service, to the students aiming for higher level competitive examination such as NET, ARS, JRF, SRF, UG and PG entrance examinations.