The 1980’s: A Decade of Marketing Challenges


Book Description

​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.










Public Roads


Book Description




The Challenges Of South-south Cooperation


Book Description

The process of economi c coopera t i on among devel oping countrie s ha s come a l ong way s i nce the ea rl y 1960s . A l ong s i de the movement f rom the e s tab l i s hment of reg i onal and subreg i on a l i n tegration and cooperati on g rou p i ngs to the e l aborati on of concepts and a pproaches for g l obal and i nterreg i onal coopera t i on ( such a s , for exampl e , the scheme for a gl oba l sys tem of trade preferences a mong deve l o p ing countries ) , there has b een a n exten s ion of the scope of coopera t i on , ori g ina l l y focused on trade , to other a rea s , i ncl u d ing moneta ry a n d f i nan c i a l ma tters , produ c t ion , ma rketing , and s o on . Today , the proce s s of economic cooperation among deve l o p ing countri es occu p i e s an i mportan t pl ace i n the economi c s t rategies a n d pol ic ies of devel o p i n g countrie s and , in recent years , wit h the marked deteri o ration in the wo rl d economi c s i tu a t io n and the wea ken i ng of i n ternat i onal cooperati on for deve l opmen t , it has acqu ired even grea ter importa nce and u rgency . I n deed , i n v iew of the pro s pects for the worl d economy for th e comi n g yea rs , i t h a s b ecome an i mpera t i ve i f the devel oping cou n t ries a re going to b e abl e to env i sage the transformation of their economies and the g rowth ra tes th ey need .