Author : Richard Kendall Miller
Publisher :
Page : 228 pages
File Size : 36,82 MB
Release : 2009
Category : Market surveys
ISBN : 9781577831433
The most comprehensive compilation of retail market data and analyses available in any reference source, this handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, information aimed at market development in various consumer sectors, and more.
Author : Richard Kendall Miller
Publisher :
Page : 342 pages
File Size : 21,68 MB
Release : 2010
Category : Marketing research
ISBN : 9781577831365
The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.
Author : Rajiv Grover
Publisher : SAGE
Page : 721 pages
File Size : 38,44 MB
Release : 2006-06-23
Category : Business & Economics
ISBN : 141290997X
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
Page : 617 pages
File Size : 32,82 MB
Release : 2009
Category : Business & Economics
ISBN : 1848447442
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
Page : 481 pages
File Size : 42,41 MB
Release : 2018-08-31
Category : Business & Economics
ISBN : 1786430282
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author :
Publisher :
Page : 330 pages
File Size : 37,98 MB
Release : 2009
Category : Beverages
ISBN :
Author : Musso, Fabio
Publisher : IGI Global
Page : 625 pages
File Size : 35,37 MB
Release : 2014-05-31
Category : Business & Economics
ISBN : 1466660759
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Author : Aradhna Krishna
Publisher : Routledge
Page : 410 pages
File Size : 23,93 MB
Release : 2011-02-25
Category : Business & Economics
ISBN : 1135429952
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Author : Luise Weiss
Publisher : American Library Association
Page : 146 pages
File Size : 25,1 MB
Release : 2011-07-26
Category : Language Arts & Disciplines
ISBN : 0838993222
Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community
Author : Marin A. Marinov
Publisher : Edward Elgar Publishing
Page : 326 pages
File Size : 21,22 MB
Release : 2017-04-28
Category : Business & Economics
ISBN : 1784713171
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
