Book Description

What could alligators possibly have to do with business? You want-long term sustainable success, right? Alligators have survived for 150 million years by adapting and learning basic skills and strategies for success, just as you should. They have patience and single minded focus and a simple strategy for success: lurk, lunge, and chomp. What is an alligator doing when lurking? Preparing to lunge. Similarly, you need to prepare your business for success, so that when opportunities arise you can lunge to take advantage of them. You need to Prepare (lurk), so you can Act (lunge), and Succeed (chomp). Small business owners know how to do the work. That is why they started the business. But what about running the business? Running a business requires a different skill set plus knowledge of all the functions of your business. The biggest problem areas for small business are accounting, employees (recruiting, managing, and retaining), and marketing. The Alligator Business Solution will introduce the basics to manage key functions of your business. Sadly, most businesses fail in the first year, and a majority don't survive five years. How can you avoid becoming a statistic? A competitive advantage evolves from making better decisions, which require knowledge, skills, and tools encompassing all functions of your business. Also, you must build a solid foundation against which to measure those decisions. The Alligator Business Solution aligns all your business functions to achieve competitive advantage and sustainable success.