The Annual of Annuals


Book Description

A unique opportunity to see the 'best of the best' in advertising and design from across Europe. This annual is a compendium of the most creative annual advertising images, organized according to: print work, TV and cinema, radio, direct marketing, interactive and students.







The Annual of Annuals


Book Description

"Communication today is on the verge of deep changes that challenge everything we hold as certain. New questions arise: some will be answered today, some won't. And some will be obsolete tomorrow." "This 16th edition af The Annual of Annuals is a great opportunity to see the "best of the best" in advertising and design from all over Europe." "In this book we have showcased answers from arround Europe - Golds, Silvers and other awarded work from each nation's Awards, providing an inspiring archive of European creativity for 2007 and an essential reference tool."--BOOK JACKET.




The Annual of Annuals


Book Description




Best of European Design and Advertising


Book Description

Bringing together top awards from the 12 countries that represent the Art Directors Club of Europe, the Best of European Design and Advertising showcases the very best of the most creative work being done in European advertising and design today. As the only comparative record of European creativity, the ADCE begins with Golds and the Grand Prix and follows with sections for each country. Award categories include Print Advertising and Posters; Television and Cinema Graphics; Graphic Design, Packaging and Promotion; and Editorial, Illustration and Photography. This latest edition of a unique archive of European creativity is both a key reference work and a dazzling display of cutting edge design perfect for perusal and inspiration.







Basics Advertising 02: Art Direction


Book Description

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.




Transforming the Workforce for Children Birth Through Age 8


Book Description

Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.




The Economy of Prestige


Book Description

This is a book about one of the great untold stories of modern cultural life: the remarkable ascendancy of prizes in literature and the arts. Such prizes and the competitions they crown are almost as old as the arts themselves, but their number and power--and their consequences for society and culture at large--have expanded to an unprecedented degree in our day. In a wide-ranging overview of this phenomenon, James F. English documents the dramatic rise of the awards industry and its complex role within what he describes as an economy of cultural prestige. Observing that cultural prizes in their modern form originate at the turn of the twentieth century with the institutional convergence of art and competitive spectator sports, English argues that they have in recent decades undergone an important shift--a more genuine and far-reaching globalization than what has occurred in the economy of material goods. Focusing on the cultural prize in its contemporary form, his book addresses itself broadly to the economic dimensions of culture, to the rules or logic of exchange in the market for what has come to be called "cultural capital." In the wild proliferation of prizes, English finds a key to transformations in the cultural field as a whole. And in the specific workings of prizes, their elaborate mechanics of nomination and election, presentation and acceptance, sponsorship, publicity, and scandal, he uncovers evidence of the new arrangements and relationships that have refigured that field.