Scientific Advertising


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The Art and Science of Advertising (Classic Reprint)


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Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.




D&AD. the Copy Book


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In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...




Ogilvy on Advertising


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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.




The Art and Science of Digital Compositing


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The digital compositing process is being applied in many diverse fields from Hollywood to corporate projects. Featuring over 30 pages of color, this tutorial/reference.provides a complete overview of the technical and artistic skills necessary to undertake a digital composition project. The CD-ROM contains composition examples, illustrations, and development software.




Advances in Advertising Research (Vol. XI)


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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​







Pen, Pencil, and Poison


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‘Pen, Pencil, and Poison’ is one of Wilde’s most intriguing essays. Part biography, part social commentary, and part philosophical debate, he writes the biography of an art critic, who was also convicted of murder. However, in true Wildean style, there’s more to the essay than meets the eye. While documenting the life and crimes of Thomas Griffiths Wainwright, Wilde explores the ideas of dual identity, sin in the formation of the personality, and the relationship between crime and culture. ‘Pen, Pencil, and Poison’ is a fascinating insight into some of the conventions of the time. Oscar Wilde (1854 – 1900) was an Irish novelist, poet, playwright, and wit. He was an advocate of the Aesthetic movement, which extolled the virtues of art for the sake of art. During his career, Wilde wrote nine plays, including ‘The Importance of Being Earnest,’ ‘Lady Windermere’s Fan,’ and ‘A Woman of No Importance,’ many of which are still performed today. His only novel, ‘The Picture of Dorian Gray’ was adapted for the silver screen, in the film, ‘Dorian Gray,’ starring Ben Barnes and Colin Firth. In addition, Wilde wrote 43 poems, and seven essays. His life was the subject of a film, starring Stephen Fry.







Living Deeply


Book Description

Living Deeply transcends any one approach by focusing on common elements of transformation across a variety of traditions, while affirming and supporting the diversity of approaches across religious, spiritual, scientific, academic, and cultural backgrounds. Each chapter in the book ends with Experiences of Transformation, exercises drawn from wisdom traditions or scientific investigations meant to enhance your direct experience of the material. Opportunities to actively engage in your own transformation and that of our world are woven into the fabric of your everyday life. Learning more about the terrain of consciousness transformation can not only give you a map, but can help you become the cartographer of your own transformative journey. Research over the last decade at the Institute of Noetic Sciences (IONS) has systematically surveyed hundreds of people's stories of their own transformations, as well as conducting over 50 in-depth interviews with teachers and masters of the world's spiritual, religious, and transformative traditions. No matter who you are,where you come from, or what your current path is - whether you seek to transform your life completely or simply make adjustments that will add a layer of richness and depth to your life - exploring the many ways that transformation is stimulated and sustained can hold great power. Weaving together cutting-edge science with wisdom from teachers of the world's transformative traditions this book explores how people experience deep shifts in their consciousness, and how those shifts can lead to healing and wholeness. Research over the last decade at the Institute of Noetic Sciences has explored in depth the phenomenon by which people make significant shifts in the way they experience and view the world. Focusing in particular on positive transformations in consciousness, or those that result in improved health, well-being, and sense of meaning, purpose,and belonging, hundreds of people's stories of their own transformations were included in the research, as well as in-depth interviews with over 50 teachers and masters of the world's spiritual, religious, and transformative traditions. Authors Marilyn Mandala Schlitz, Ph.D., Cassandra Vieten, Ph.D., and Tina Amorok, Psy.D. - will begin conducting workshops based on the information they have gathered for this book. These workshops will blend the rigors of science with the deep wisdom of the world’s spiritual traditions. Drs. Schlitz, Vieten, and Amorok will offer key insights from the decade-long qualitative and quantitative research study, of how people transform their lives. The workshops will include rigorous inquiry, group dialogue, and direct experience about the kinds of transformations in consciousness that change a person’s worldview to one that is more connected to others. For more information about the Signature Education Workshops, please visit www.livingdeeply.org Also available is a companion DVD.