The Art of the App Store


Book Description

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!




Another Monster at the End of This Book (Sesame Street)


Book Description

Thereðs something waiting at the end of this book. Could it beÛa monster?! Lovable, furry old Grover is about to find outÜand heðs bringing his equally lovable and furry friend Elmo with him!







The Art of Talking to Anyone: Essential People Skills for Success in Any Situation


Book Description

From the author of How to Say It, the million-copies-sold bestseller If you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time--and she's made her techniques available to you. This essential communication handbook includes: Sample dialogues, topics, and responses Quick-reference dos and don'ts Tips for handling special situations Confidence-building advice and quotations Key words that get to the business at hand Whether it's small talk or big, social or work-related, The Art of Talking to Anyone gives you all the tools you need to speak up with confidence, to charm and persuade, and to talk your way through any situation--successfully.




EPUB Straight to the Point


Book Description

Almost overnight, EPUB has become the favored standard for displaying digital text on ereaders. The EPUB specification is a powerful method for creating gorgeous ebooks for EPUB-capable readers such as the iPad, Nook, and Kindle. Alas, it is far from perfect, with frustrating limitations, sketchy documentation, and incomplete creation tools. This extensively researched guide to creating EPUB files by best-selling author Elizabeth Castro shows you how to prepare EPUB files, make the files look great on the screen, work around EPUB weaknesses, and fix common errors. In this essential book, Liz shares her hard-earned experience for how to: Create EPUB files from existing Microsoft Word or Adobe InDesign files, or from scratch. Tweak EPUB files to take full advantage of the power of EPUB in each respective ereader. Control spacing, indents, and margins. Insert images and sidebars and wrap text around them. Create links to external sources and cross-references to internal ones. Add video to ebooks for the iPad.




Advanced App Store Optimization


Book Description

Does your business have an app? Then this book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Maybe you need help identifying better keywords, or managing other factors to increase downloads. Or your app is already successful, but you're wondering how you might boost your efforts through conversion rate optimization.




The Tao Te Ching of Lao Tzu


Book Description

The Tao te Ching of Lao Tzu is one of the most widely read and deeply cherished books in the world, a work many consider the wisest book ever written. In his introduction, translator Brian Browne Walker says, "It is less a book than a living, breathing angel." In his new translation, Walker stays close to the direct literal accuracy of the Chinese characters while producing a modern, exceptionally clear version that has the ring and voice of Lao Tzu, a man who may or may not have been a single individual. "I have come to think of Lao Tzu less as a man who once lived," Walker writes, "and more as a song that plays, eternal and abiding."




Wei Wu Wei Ching


Book Description

"This book is an attempt to put a collection of diamond cutting tools in the pocket of anyone who seriously wants to make use of them to realize enlightenment, the Self, Big Mind." from the Introduction Wei wu wei, or "doing non-doing," is the central liberating idea of Zen, Ch'an, Taoism, and -- under whatever name -- most every other enlightenment tradition in the world. From decades of reading in them all, Brian Browne Walker, author of beloved translations of the I Ching, Tao te Ching, Hua hu Ching, and Art of War, has formulated a subtle, calming set of teachings designed to usher the practitioner through the back door of realization. That door, the ancients teach us, is always left ajar. Designed to be read in an ordinary manner or consulted as an oracle in the fashion of the I Ching, Wei wu Wei Ching is also available as an app for iPhone, iPad, and all Android phones and tablets via the store at www.brianbrownewalker.com. In this tradition of wei wu wei, we don't have a thing to offer you. That is why you can rely upon it for everything.




Dime-Store Alchemy


Book Description

Now in Paperback In Dime-Store Alchemy, poet Charles Simic reflects on the life and work of Joseph Cornell, the maverick surrealist who is one of America’s great artists. Simic’s spare prose is as enchanting and luminous as the mysterious boxes of found objects for which Cornell is justly renowned.




Caste


Book Description

#1 NEW YORK TIMES BESTSELLER • OPRAH’S BOOK CLUB PICK • “An instant American classic and almost certainly the keynote nonfiction book of the American century thus far.”—Dwight Garner, The New York Times The Pulitzer Prize–winning, bestselling author of The Warmth of Other Suns examines the unspoken caste system that has shaped America and shows how our lives today are still defined by a hierarchy of human divisions—now with a new Afterword by the author. #1 NONFICTION BOOK OF THE YEAR: Time ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post, The New York Times, Los Angeles Times, The Boston Globe, O: The Oprah Magazine, NPR, Bloomberg, The Christian Science Monitor, New York Post, The New York Public Library, Fortune, Smithsonian Magazine, Marie Claire, Slate, Library Journal, Kirkus Reviews Winner of the Carl Sandberg Literary Award • Winner of the Los Angeles Times Book Prize • National Book Award Longlist • National Book Critics Circle Award Finalist • Dayton Literary Peace Prize Finalist • PEN/John Kenneth Galbraith Award for Nonfiction Finalist • PEN/Jean Stein Book Award Longlist • Kirkus Prize Finalist “As we go about our daily lives, caste is the wordless usher in a darkened theater, flashlight cast down in the aisles, guiding us to our assigned seats for a performance. The hierarchy of caste is not about feelings or morality. It is about power—which groups have it and which do not.” In this brilliant book, Isabel Wilkerson gives us a masterful portrait of an unseen phenomenon in America as she explores, through an immersive, deeply researched, and beautifully written narrative and stories about real people, how America today and throughout its history has been shaped by a hidden caste system, a rigid hierarchy of human rankings. Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more. Using riveting stories about people—including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, Wilkerson herself, and many others—she shows the ways that the insidious undertow of caste is experienced every day. She documents how the Nazis studied the racial systems in America to plan their outcasting of the Jews; she discusses why the cruel logic of caste requires that there be a bottom rung for those in the middle to measure themselves against; she writes about the surprising health costs of caste, in depression and life expectancy, and the effects of this hierarchy on our culture and politics. Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity. Original and revealing, Caste: The Origins of Our Discontents is an eye-opening story of people and history, and a reexamination of what lies under the surface of ordinary lives and of American life today.