Author : Mulholland, Jon
Publisher : Edward Elgar Publishing
Page : 262 pages
File Size : 31,95 MB
Release : 2022-10-07
Category : Business & Economics
ISBN : 1839106131
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
Author : Grant McCracken
Publisher : Simon and Schuster
Page : 224 pages
File Size : 37,34 MB
Release : 2022-07-12
Category : Business & Economics
ISBN : 1982143983
Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.
Author : James Strawbridge
Publisher : Penguin
Page : 256 pages
File Size : 48,25 MB
Release : 2020-09-08
Category : Cooking
ISBN : 0744035325
Reconnect with a more mindful way of cooking and spark your creativity. Giving a modern twist to age-old techniques, this book shows how to master 25 different cooking and preserving processes, from fermenting to cheese making, hot smoking to sourdough baking. Discover how to culture the perfect batch of sweet-sour kombucha; make a fresh-tasting chutney; dry cure bresaola; create your own unique sourdough starter; and slow roast over an open wood fire. Be inspired to experiment with more than 150 recipe ideas. Embark on your next culinary adventure and revolutionize your enjoyment of food. Escape to The Artisan Kitchen.
Author : Barrett Williams
Publisher : Barrett Williams
Page : 115 pages
File Size : 28,39 MB
Release : 2024-10-23
Category : Crafts & Hobbies
ISBN :
**Transform Your Passion into Art with "The Artisan's Pocket"** Dive into the rich, tactile world of leather crafting with "The Artisan's Pocket," your essential guide to transforming raw material into works of art. This eBook is crafted for both budding artisans who wish to explore the allure of leather and seasoned craftsmen eager to refine their skills. Begin your journey with Chapter 1, exploring the timeless appeal of leather and meeting master craftspeople who have elevated this ancient craft to modern art. Discover the secrets to sourcing the finest materials in Chapter 2, where selecting the ideal hide and understanding tanning techniques can make all the difference in your creations. Equip yourself with the tools of the trade in Chapter 3. Learn not just what you'll need, but also how to masterfully handle each tool, ensuring every cut, stitch, and embellishment speaks to your artisan touch. Progress to Chapter 4, where the crafting process becomes your guide from design inspiration to a finished masterpiece. Unlock the magic of finishing in Chapter 5, where polishing and protective techniques meet creative embellishments, breathing life into your creations. Explore specialty products in Chapter 6, with a focus on crafting elegant leather bags, combining classic styles and modern trends. Venture beyond traditional forms in Chapter 7, crafting unique apparel, accessories, and decor pieces, inspired by cultural influences found in Chapter 12. Meanwhile, Chapter 8 assists you in crafting your own brand, telling stories through your work, and defining the artisan philosophy that sets you apart. Reaching global markets, engaging digital platforms, and participating in craft fairs are all covered in Chapter 9, amplifying your reach and impact. Finally, Chapter 10 and beyond embrace the heart and soul of an artisan's journey—passion, perseverance, mentoring the next generation, and nurturing a vibrant, supportive community. "The Artisan's Pocket" is not just a guide—it's an invitation to immerse yourself in artistry, developing a signature style that leaves a lasting mark on the world. Unleash your creativity and join a legacy of craftsmanship today.
Author : Barrett Williams
Publisher : Barrett Williams
Page : 84 pages
File Size : 34,94 MB
Release : 2023-04-17
Category : Crafts & Hobbies
ISBN :
Step into a world where ancient crafting meets modern innovation with "The Artisan's Guide to Tanning." This comprehensive eBook is a treasure trove for enthusiasts and professionals alike, offering a unique blend of history, science, and practical know-how, elevating the art of tanning to new heights. Immerse yourself in the craft of tanning through an insightful overview blending tradition with sustainable crafting practices. Discover the secrets behind selecting and evaluating hides, ensuring every creation adheres to ethical and sustainable standards. As you navigate the pages, watch as the rich history and crucial importance of tanning in crafting unfold before your eyes. Brace yourself for a transformative journey through a meticulously organized tanning workspace, where the essential tools, materials, and safety precautions are detailed, setting the stage for your own successful tanning ventures. Learn the inner workings of the leather with a unique dive into the chemical make-up and reactions pivotal to the tanning process. Bring ancient wisdom into your hands with chapters dedicated to traditional tanning techniques, such as the intricate methods of vegetable and brain tanning. Discover how to apply these methods in a cycle that pays homage to time-honored practices while pressing forward into advanced techniques and experimenting with natural dyes and modern additives. After mastering the tanning cycle, you'll learn how to evaluate and troubleshoot your work with expert post-tanning treatments, ensuring every piece of leather sets the standard for quality. "The Artisan's Guide to Tanning" doesn't stop at creation—it guides you through the artistry of crafting with leather, from design and stitching to the final detailing that defines handcrafted excellence. See your tanned creations transform from a humble hide to sought-after products, with invaluable insights into marketing, brand establishment, and navigating industry standards. Finally, the guide reaches beyond technique, delving into the heart of the tanning community with engaging stories and insights. "The Artisan's Guide to Tanning" is an essential read for anyone passionate about the art of transforming hides into beautifully crafted leather goods. Whether you are a seasoned veteran or new to the world of tanning, this guide promises to be an invaluable companion on your crafting journey. Embrace the future of tanning with grace, innovation, and the lasting touch of an artisan.
Author :
Publisher : Quarry Books
Page : 176 pages
File Size : 22,12 MB
Release : 2013-11-01
Category : Cooking
ISBN : 1610589343
DIVCome along on an artisan food journey with thirty of the top “foodie� entrepreneurs in the industry. Chapter by chapter, you’ll be carried away with beautiful photography, delicious recipes, and inspiring stories from restaurant owners, farmers, beekeepers, bakers, and more. Get valuable advice for your own business along the way. This wonderful collection is sure to nourish your body and your soul with over thirty recipes that you will want to make again and again./div
Author : Emilie Raffa
Publisher : Page Street Publishing
Page : 210 pages
File Size : 25,31 MB
Release : 2017-10-24
Category : Cooking
ISBN : 1624144306
The easy way to bake bread at home—all you need is FLOUR, WATER and SALT to get started! Begin your sourdough journey with the bestselling beginner's book on sourdough baking—over 150,000 copies sold! Many bakers speak of their sourdough starter as if it has a magical life of its own, so it can be intimidating to those new to the sourdough world; fortunately with Artisan Sourdough Made Simple, Emilie Raffa removes the fear and proves that baking with sourdough is easy, and can fit into even a working parent’s schedule! Any new baker is inevitably hit with question after question. Emilie has the answers. As a professionally trained chef and avid home baker, she uses her experience to guide readers through the science and art of sourdough. With step-by-step master recipe guides, readers learn how to create and care for their own starters, plus they get more than 60 unique recipes to bake a variety of breads that suit their every need. Featured recipes include: - Roasted Garlic and Rosemary Bread - Cinnamon Raisin Swirl - Blistered Asiago Rolls with Sweet Apples and Rosemary - Multigrain Sandwich Bread - No-Knead Tomato Basil Focaccia - Raspberry Gingersnap Twist - Sunday Morning Bagels - and so many more! With the continuing popularity of the whole foods movement, home cooks are returning to the ancient practice of bread baking, and sourdough is rising to the forefront. Through fermentation, sourdough bread is easier on digestion—often enough for people who are sensitive to gluten—and healthier. Artisan Sourdough Made Simple gives everyone the knowledge and confidence to join the fun, from their first rustic loaf to beyond. This book has 65 recipes and 65 full-page photographs.
Author : Alvin Lee
Publisher : Routledge
Page : 264 pages
File Size : 45,21 MB
Release : 2015-03-02
Category : Business & Economics
ISBN : 1317525221
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Author : Kirsten Scott
Publisher : Taylor & Francis
Page : 250 pages
File Size : 35,56 MB
Release : 2024-10-18
Category : Business & Economics
ISBN : 1040153380
Fashion education is changing. Not only is it preparing students for induction into the ethos and business practices of a wide variety of design, manufacturing, distribution, marketing, retailing, and promotional activities, it is also offering understanding and empowerment for meeting the challenges of sustainability, decolonisation, and new business models. This book presents 20 essays by cosmopolitan thinkers, activists, and designers to explore new challenges and potentials for fashion education. The chapters comprise case studies, manifestos, and detailed analyses of the realpolitik of collaborating across continents and more sustained overviews of the imminent crises and prospective challenges that face practitioners. Recurring themes include the geopolitics of globalisation, the imbalances between North and South, decolonisation, intersectionality, exploitation, cultural appropriation, and social justice. The thought-provoking contributions show that, although we confront a common challenge in shaping the future of education, we have varied approaches and opportunities to address a transforming industry. This edited collection addresses the issues of greatest concern to students, designers, lecturers and researchers in fashion and allied fields of creative design and as such will find a varied audience.
Author : Lynn Peppas
Publisher : Crabtree Publishing Company
Page : 36 pages
File Size : 44,54 MB
Release : 2005
Category : Juvenile Nonfiction
ISBN : 9780778720355
Ancient Greek civilization may have flourished thousands of years ago, but in many ways it is still with us today. From the birth of democracy, to the beauty of poetry, to the physical competition of the Olympic Games, Life in Ancient Greece explores the many enduring aspects of the people who lived on this small Aegean peninsula. Great leaders such as Alexander the Great, Greek gods and goddesses, and important historical events such as the Peloponnesian War and the rise of Athens and Sparta are also featured.
