The Authenticity Code


Book Description

Wall Street Journal and USA Today Bestseller In Life and Work, You Can’t Fake It to Make It. The Authenticity Code™ combines the best of a page-turner parable and a practical tool business book to deliver encouragement and proven tools for cracking the code to becoming a more authentic professional or leader. When you become more authentic, you do what you came here to do and be who you came here to be. You communicate more effectively, and the success you desire in your life and career becomes achievable. Dr. Sharon teaches in a fun, engaging, and honest parable style, and at the end of each chapter, you apply her proven practical tools to your own life and career. The effectiveness of these tools is proven from the over 20 years that Dr. Sharon’s company, Inside-Out Learning, has been teaching them to their Fortune 500, mid-, and small-size business clients. Results across thousands of clients include getting promoted, landing a dream job, significantly increasing sales and revenue, developing confidence and loyalty, greatly enhancing professional, leadership, and communication skills, and improving your personal life. The promotion rate for individuals is 50-80% within a year of completing one of Inside Out Learning’s 3- to 5-day programs. Now you have the opportunity to achieve these exceptional results in an easy-to-read book format. The Authenticity Code™ tells the story of a fictional corporate vice president choosing a sales director from two talented protégés. After they present their cases, he realizes that neither of them is impressive enough to qualify. Instead of giving up, the leader sets out to teach his candidates what they need to know via The Authenticity Code™ Program. Like the candidates in the book, you, the reader, will learn to look within yourself and decide who you truly are and what you really want from life and work—and how to go about getting it. Now Dr. Sharon encourages you to enjoy the parable, apply the tools, develop your own authentic brand statement, and achieve the success you desire.




Code of the Street: Decency, Violence, and the Moral Life of the Inner City


Book Description

Unsparing and important. . . . An informative, clearheaded and sobering book.—Jonathan Yardley, Washington Post (1999 Critic's Choice) Inner-city black America is often stereotyped as a place of random violence, but in fact, violence in the inner city is regulated through an informal but well-known code of the street. This unwritten set of rules—based largely on an individual's ability to command respect—is a powerful and pervasive form of etiquette, governing the way in which people learn to negotiate public spaces. Elijah Anderson's incisive book delineates the code and examines it as a response to the lack of jobs that pay a living wage, to the stigma of race, to rampant drug use, to alienation and lack of hope.




The Unfakeable Code®


Book Description

Meticulously researched and written by Tony Jeton Selimi, 'The Unfakeable Code®' explores the fierce scientific, psychological and spiritual impact of wearing 'masks', feeling stuck, powerless, out of control, and being a people pleaser, disengaged and unproductive at home and work – a growing problem in an uncertain world affected by the Corona Virus Pandemic which will leave behind a cosmic trail of mental health issues and a significant rise in unemployment. Empowering readers to redefine themselves and overcome the adversity, anxiety and stagnancy likely blighting their lives, Selimi truly breaks new ground in a volume that gives you the clarity, the hope, and the code to continue to evolve into the authentic, unfakeable leader you were born to be. The Unfakeable Code® offers a fresh and robust five-step methodology for business, personal or professional transformation. It assists in upgrading your psychology and harmonising body-mind-heart intelligence so it can deal with any form of anxiety, conflict, and stress. Throughout the book, Tony J. Selimi shares inspiring actual client stories who have used the five-principles to successfully liberate themselves from the emotional baggage and distress by fully completing the five-step method. It's also been a hit among critics, too, with one recently writing, "The worldview developed here transcends science, dogma, and belief, giving readers a new code to reconnect with their true, authentic individual and the Divine within that knows how to take back control, lead authentically and live freely on your terms." Brian Tracy, Author, Chairman and CEO of Brian Tracy International, quotes, "This is an inspiring, enjoyable, fast-moving book that shows you how to unlock your full power for unlimited success." Marie Diamond, Global Transformational Teacher, a star from The Secret, describes it as "A life manual that assists you in understanding how the Law of Attraction works, and it gives you valuable insights into the science of healing and changing your mindset that will transform your existence." The Hon Richard Evans, CEO ACE Modular Construction, depicts it as "A fascinating read and easy to apply to everyday life, and a great book to return to time and time again. The five freedom, experience, and power-enhancing principles will help you build a deeper awareness of all that you are and are not. I recommended it to academics, business owners, leaders, and anyone working in the human development field. Read it cover to cover, over and over, and you too will broaden and deepen the proficiency of your leadership by presenting your most authentic self in every decision you make."




QR Codes Kill Kittens


Book Description

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.




The Influencer Code


Book Description

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.




The Confidence Code


Book Description

Following the success of Lean In and Why Women Should Rule the World, the authors of the bestselling Womenomics provide an informative and practical guide to understanding the importance of confidence—and learning how to achieve it—for women of all ages and at all stages of their career. Working women today are better educated and more well qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence. Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in."Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.




Faking It: The Quest for Authenticity in Popular Music


Book Description

Musicians strive to "keep it real"; listeners condemn "fakes"; but does great music really need to be authentic? By investigating this obsession in the last century, this title rethinks what makes popular music work.




The Inspiration Code


Book Description

Everyone wants to be the kind of leader who energizes and mobilizes others-yet too few are. Why is it so challenging to crack the code? All it takes is the right conversation…great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life. Executive coach Kristi Hedges spent years studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from leaders at all levels, she reveals that inspiring communication isn't about grand gestures. Instead, those who motivate us most do a few things routinely, consistently, and intentionally. In Inspiration Code, Kristi explains: Present: investing their attention carefully and guiding the flow of conversations Personal: speaking genuinely, listening generously, and bringing out the potential of those around the Passionate: exhibiting sincere emotion and exuding energy attuned to the situation Purposeful: helping others find meaning and see their place in the bigger picture Eye-opening and accessible, The Inspiration Code dispels common myths about how leaders communicate-and guides them in cultivating qualities that authentically excite. Inspired companies need inspirational leaders. Learn to unlock motivation, lift peoples ‘sights, and lead them into the future.




SINCERITY AND AUTHENTICITY


Book Description

“Now and then,” writes Lionel Trilling, “it is possible to observe the moral life in process of revising itself.” In this new book he is concerned with such a mutation: the process by which the arduous enterprise of sincerity, of being true to one’s self, came to occupy a place of supreme importance in the moral life—and the further shift which finds that place now usurped by the darker and still more strenuous modern ideal of authenticity. Instances range over the whole of Western literature and thought, from Shakespeare to Hegel to Sartre, from Robespierre to R.D. Laing, suggesting the contradictions and ironies to which the ideals of sincerity and authenticity give rise, most especially in contemporary life. Lucid, and brilliantly framed, its view of cultural history will give Sincerity and Authenticity an important place among the works of this distinguished critic.




The Authenticity Project


Book Description

A New York Times bestseller A WASHINGTON POST “FEEL-GOOD BOOK guaranteed to lift your spirits” “A warm, charming tale about the rewards of revealing oneself, warts and all.” —People The story of a solitary green notebook that brings together six strangers and leads to unexpected friendship, and even love Clare Pooley's next book, Iona Iverson's Rules for Commuting, is forthcoming Julian Jessop, an eccentric, lonely artist and septuagenarian believes that most people aren't really honest with each other. But what if they were? And so he writes—in a plain, green journal—the truth about his own life and leaves it in his local café. It's run by the incredibly tidy and efficient Monica, who furtively adds her own entry and leaves the book in the wine bar across the street. Before long, the others who find the green notebook add the truths about their own deepest selves—and soon find each other In Real Life at Monica's Café. The Authenticity Project's cast of characters—including Hazard, the charming addict who makes a vow to get sober; Alice, the fabulous mommy Instagrammer whose real life is a lot less perfect than it looks online; and their other new friends—is by turns quirky and funny, heartbreakingly sad and painfully true-to-life. It's a story about being brave and putting your real self forward—and finding out that it's not as scary as it seems. In fact, it looks a lot like happiness. The Authenticity Project is just the tonic for our times that readers are clamoring for—and one they will take to their hearts and read with unabashed pleasure.