Book Description

The B2B Selling Guidebook is a practical, concise, easy to read guide to Business to Business selling. The author has utilized the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end 'Enterprise' sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With real examples taken directly from his career; from the earliest stages all the way to senior corporate executive and Managing Director/CEO roles, The B2B Selling Guidebook delivers superb insights into the reality of selling (and business generally) that can be applied immediately. Are you new to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of commercial business? Then this is the book for you...Sell Better - Sell Faster - Sell MoreIf you are looking for a heavy textbook on selling from an academic perspective you are in the wrong place! This is a light and simple guide to the most important tools, techniques and approaches to help ensure greater success in B2B selling - and in life. The B2B Selling Guidebook will also be useful to anyone whose work touches on the world of sales - for example, marketing, PR, 'C' Suite executives, procurement, legal, admin and finance professionals.The format is incredibly simple. Each chapter introduces a concept. Real-life anecdotes showing the technique, issue or approach are then given. Finally, a short summary of how to best apply that principle is then added. These real stories are enlightening, clear and powerful. Adopting these proven tools, techniques, attitude and processes will help you to become more professional and successful.The author has delivered value in many different market sectors, from Finance to Manufacturing, to Life Sciences, to High-tech and the Professions. He has also worked in many countries around the world. He has successfully sold high-value capital goods, enterprise software, support services, and consulting projects. His experience can help you to improve your performance.Some comments on the author and on The B2B Selling Guidebook -"The selling process offers a peep-hole into the human condition. In this book, Jim helps the salesperson see reality, develop insights and then, most of all, add long-term value to the client-supplier relationship."Bob Bishop, former Chairman & CEO, Silicon Graphics, Inc."His no-frills, straightforward and ethical approach to building a world-class sales organization is something to this day that I not only admire, but also strive to emulate."David Rode. Former Senior Vice President, International Operations, Information Builders (IBI)"A key objective for any company is revenue growth. Jim Irving has a long track record of making a real difference where it matters most - the bottom line."Jim Green, CEO and Co-Founder, Spartan Solutions"Jim is a seasoned sales leader with a proven track record of success in multiple channels and business models. His leadership and motivation skills elevate the productivity of his teams resulting in consistently exceeded goals. He is respected by his customers, team, peers, and senior management team."Greg Goelz, President and CEO, Smart Locus Inc, California."Jim is a natural sales leader, able to instantly command attention and respect from both his sales team and prospective clients. He has a relaxed and friendly approach which puts customers at ease and gains their trust. This, coupled with a keen commercial drive, enables him to identify opportunity, develop winning sales arguments and effectively manage the sales process..."Ian Baxter, Vice President - NetDimensionsLearn more at www.b2bsellingguidebook.com