Author : Kevin Cope
Publisher : Greenleaf Book Group
Page : 184 pages
File Size : 31,54 MB
Release : 2012
Category : Business & Economics
ISBN : 9781608322466
Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.
Author : Marta Dapena Baron
Publisher : John Wiley & Sons
Page : 279 pages
File Size : 16,44 MB
Release : 2021-08-19
Category : Business & Economics
ISBN : 1119712076
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
Author : Hank Moore
Publisher : Morgan James Publishing
Page : 331 pages
File Size : 12,25 MB
Release : 2019-07-02
Category : Business & Economics
ISBN : 1683508416
A creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknown tomorrow. The Big Picture of Business is the first overview book on serving communities and motivating leadership. Each year, one-third of the US Gross National Product goes toward cleaning up problems, damages and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost business six times that of proper planning, oversight and accountability. Ninety-two percent of all problems in organizations stem from poor management decisions. Inside The Big Picture of Business, Hank Moore takes a fresh look at change and growth by utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on his trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Hank reveals how to master change and ready companies to face the future. Hank Moore is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucker, Stephen Covey and W. Edwards Deming. The Business TreeTM is his trademarked approach to growing, strengthening and evolving business, while mastering change. He advises companies about growth strategies, visioning, planning, leadership, futurism and Big Picture issues. He has written a series of business books. This is the third book in his Legends series, paralleling pop culture, history and innovative strategies.
Author : Ben Fritz
Publisher : Houghton Mifflin Harcourt
Page : 309 pages
File Size : 31,74 MB
Release : 2018
Category : Art
ISBN : 0544789768
A chronicle of the massive transformation in Hollywood since the turn of the century and the huge changes yet to come, drawing on interviews with key players, as well as documents from the 2014 Sony hack
Author : Dennis Littky
Publisher : ASCD
Page : 250 pages
File Size : 42,17 MB
Release : 2012-02-17
Category : Education
ISBN : 1416614605
What is the purpose of education? What kind of people do we want our children to grow up to be? How can we design schools so that students will acquire the skills they'll need to live fulfilled and productive lives? These are just a few of the questions that renowned educator Dennis Littky explores in The Big Picture: Education Is Everyone's Business. The schools Littky has created and led over the past 35 years are models for reformers everywhere: small, public schools where the curriculum is rich and meaningful, expectations are high, student progress is measured against real-world standards, and families and communities are actively engaged in the educational process. This book is for both big "E" and small "e" educators: * For principals and district administrators who want to change the way schools are run. * For teachers who want students to learn passionately. * For college admissions officers who want diverse applicants with real-world learning experiences. * For business leaders who want a motivated and talented workforce. * For parents who want their children to be prepared for college and for life. * For students who want to take control over their learning . . . and want a school that is interesting, safe, respectful, and fun. * For anyone who cares about kids. Here, you'll find a moving account of just what is possible in education, with many of the examples drawn from the Metropolitan Regional Career and Technical Center ("The Met") in Providence, Rhode Island--a diverse public high school with the highest rates of attendance and college acceptance in the state. The Met exemplifies personalized learning, one student at a time. The Big Picture is a book to reenergize educators, inspire teachers in training, and start a new conversation about kids and schools, what we want for both, and how to make it happen.
Author : Christie L. Nordhielm
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 40,17 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 1118014553
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author : Steve Wexler
Publisher : McGraw Hill Professional
Page : 208 pages
File Size : 12,93 MB
Release : 2021-05-18
Category : Business & Economics
ISBN : 1260473538
Not a data expert? Here’s an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you’ll encounter. You’re a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk—let alone make critical business decisions based on the information they’re designed to convey? In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox—and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.
Author : Chad Gervich
Publisher : Crown
Page : 450 pages
File Size : 15,55 MB
Release : 2008-11-25
Category : Reference
ISBN : 0307450147
Take On Hollywood and Make It as a Television Writer. From mediabistro.com, the media industry’s most well-respected source for jobs, professional development, and community, this inside-the-business guide gives you the knowledge and tools you need to infiltrate Hollywood and land a job as a TV writer. That’s right—Small Screen, Big Picture gives you a competitive edge over millions of other aspiring writers who share your talent, creativity, and determination . . . because after reading these pages, you’ll have the one thing they lack: an understanding of the business of television. This journey into Hollywood’s inner workings not only details how networks, studios, and production companies work together, it teaches you how the process affects the creation and writing of TV series, how shows make money, and—ultimately—how you can use this information to break into the industry. You’ll learn: • What really goes on in the inner sanctum of the writers’ room—and how to be a part of it • How today’s TV business model works—and how rapidly it’s changing • Who has the power to buy a show idea—and how to pitch your own • How new media formats are changing television—and how to use them to your advantage • Which jobs will kick-start your TV writing career—and how to get hired • And much more . . . Armed with this solid foundation of knowledge, you’ll be ready to plan your entry into the industry and begin your successful TV writing career.
Author : Mark C. Vopat
Publisher : Broadview Press
Page : 418 pages
File Size : 46,88 MB
Release : 2018-07-31
Category : Business & Economics
ISBN : 1554814308
Business Ethics: The Big Picture asks students to focus on the assumptions underlying the activity of business. Why does society provide special protections for businesses? What is the purpose of a corporation? What do businesses owe society? And are there some things that shouldn’t be distributed by the free market? These questions are addressed through classic readings from such central figures as Adam Smith and Karl Marx, in addition to contemporary selections from Milton Friedman, R. Edward Freeman, Debra Satz, and others. A number of compelling real-world case studies are also included.
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 45,18 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
