Author : Larry McCleary
Publisher : Penguin
Page : 288 pages
File Size : 43,61 MB
Release : 2007
Category : Health & Fitness
ISBN : 9780399533587
MCCLEARY/BRAIN TRUST PROGRAM
Author : Colm A. Kelleher
Publisher : Simon and Schuster
Page : 330 pages
File Size : 31,67 MB
Release : 2004-10-19
Category : Science
ISBN : 1416507566
When the cattle-borne sickness known as Mad Cow Disease first appeared in America in 2003, authorities were quick to assure the nation that the outbreak was isolated, quarantined, and posed absolutely no danger to the general public. What we were not told was that the origins of the sickness may already have been here and suspected for a quarter of a century. This illuminating exposé of the threat to our nation's health reveals for the first time how Mad Cow Disease (a.k.a. Bovine Spongiform Encephalopathy) has jumped species, infecting humans in the form of Creutzfeldt-Jakob Disease (CJD), and may be hidden in the enormous increase in the number of Alzheimer's cases since 1979. Detailing the history and biology of Mad Cow Disease, Brain Trust discloses how an investigation into the mysterious deaths in a group of cannibals in a remote part of the world evolved into a research program in the United States that may have had unforeseen and frightening consequences. The shocking questions examined include: • Have millions of Americans already been exposed to the prions known to cause Mad Cow Disease through years of eating tainted beef? • Does the epidemic of prion disease spreading like wildfire through the nation's deer and elk pose a threat to hunters and venison eaters? • Are the cattle mutilations discovered in the last 30 years part of a covert, illegal sampling program designed to learn how far the deadly prions have spread throughout the nation's livestock and beef products? Exposing the devastating truth about Mad Cow Disease and a new theory of the possible consequences of a little-known government research program and the potential national health catastrophe that may be the result, Brain Trust inoculates Americans with an effective cure: the truth.
Author : Larry McCleary
Publisher : Greenleaf Book Group
Page : 261 pages
File Size : 48,63 MB
Release : 2011
Category : Health & Fitness
ISBN : 1608321010
This book offers a breath of fresh air for diet-weary people. The book reveals how to choose heart- and brain-healthy foods to make you thin. The former acting Chief of Paediatric Neurosurgery at Denver Children's Hospital, Dr Larry McCleary became fascinated by the paradox of the fattening of America and the brain starvation being seen in ageing brains. His research led to this innovative conclusion: Calories we are consuming bypass our brains and end up being stored in fat cells. He outlines the Brain-Belly connection that describes how sticky fat cells send mixed messages to the brain, causing us to experience persistent hunger, to overeat, and to get fat as a result. His book offers a unique approach that enables us to get in touch with the signals our bodies generate so that we work with, not against, our innate metabolic machinery. This makes weight loss easy and keeps hunger at bay while providing our brains with high-octane fuel that keeps us mentally sharp. By breaking down how different styles of eating "cruise-ship" diets, starvation diets, among others -- affect us, the author reveals a novel perspective on the counterintuitive benefits of brain-healthy fat consumption. Dr McCleary's Feed Your Brain Lose Your Belly Diet and Activity program was clinically tested with a group that called themselves the "Biggest Losers", and the results were amazing. The firsthand accounts of their heartache and despair and how they overcame these feelings and successfully lost weight are inspirational. This book pairs its advice with 7 days' worth of helpful meal plans and plenty of delicious recipes. Learning to choose foods that prevent the production of sticky fat cells, rather than forcing ourselves to eat less, is the best way to feed our hungry brain cells and stay thin.
Author : Ed Catmull
Publisher : Random House
Page : 367 pages
File Size : 44,14 MB
Release : 2014-04-08
Category : Business & Economics
ISBN : 0679644504
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author : Sherry Stewart Deutschmann
Publisher : Greenleaf Book Group
Page : 220 pages
File Size : 33,57 MB
Release : 2020-03-10
Category : Business & Economics
ISBN : 1733478116
Transformational Leadership Through Empathy When entrepreneur Sherry Deutschmann first decided to start a business, she knew she wanted to build something totally different. In her first book, Lunch with Lucy, Sherry tells the story of the creation of that company, LetterLogic, and how she turned it into a $40-million company by putting employees first—even ahead of customers and shareholders. Putting her people first took many forms, with an extremely generous profit sharing plan and fair living wages among them. But the centerpiece and heart of LetterLogic’s culture was the employee-centric practice Sherry designed called “Lunch with Lucy”—a practice that removed the hierarchical dynamics found in most organizations. On any given Wednesday, any employee could invite “Lucy” (Sherry’s midday moniker) out to lunch, at a place of their choice, with the bill picked up by Sherry. At these events, Sherry wasn’t the CEO. She was “Lucy,” a co-worker. By making herself 100% available, “Lucy” created a judgment-free environment where she could learn about a team member’s dreams, ambitions, and challenges—and gain their insight into what she was doing right or wrong as a leader. She credits this approach with the success of her company. Lunch with Lucy’s interior, refreshingly laid out like courses on a menu, invites us to see how a leader’s choices directly impact employee morale, engagement, and commitment—and in this author’s case, ultimately led to a healthy and hearty bottom line. Sherry’s voice is new, and her honesty, humor, and humility shine through this story of a woman building a successful business through empathetic leadership and uncommon, commonsense business practices, one lunch at a time. Sit down at the table and learn about a business model that is truly transformational.
Author : Robert Melillo
Publisher : Penguin
Page : 292 pages
File Size : 43,28 MB
Release : 2009
Category : Family & Relationships
ISBN : 9780399534751
Offering a bold new understanding of the causes of such disorders as autism, ADHD, Asperger's, dyslexia, and OCD, an effective drug-free program addresses both the symptoms and causes of conditions involving a disconnection between the left and right sides of the developing brain, with customizable exercises, behavior modification advice, nutritional guidelines, and more.
Author : Dale Bredesen
Publisher : Penguin
Page : 322 pages
File Size : 43,47 MB
Release : 2017-08-22
Category : Health & Fitness
ISBN : 0735216207
The instant New York Times and Wall Street Journal bestseller A groundbreaking plan to prevent and reverse Alzheimer’s Disease that fundamentally changes how we understand cognitive decline. Everyone knows someone who has survived cancer, but until now no one knows anyone who has survived Alzheimer's Disease. In this paradigm shifting book, Dale Bredesen, MD, offers real hope to anyone looking to prevent and even reverse Alzheimer's Disease and cognitive decline. Revealing that AD is not one condition, as it is currently treated, but three, The End of Alzheimer’s outlines 36 metabolic factors (micronutrients, hormone levels, sleep) that can trigger "downsizing" in the brain. The protocol shows us how to rebalance these factors using lifestyle modifications like taking B12, eliminating gluten, or improving oral hygiene. The results are impressive. Of the first ten patients on the protocol, nine displayed significant improvement with 3-6 months; since then the protocol has yielded similar results with hundreds more. Now, The End of Alzheimer’s brings new hope to a broad audience of patients, caregivers, physicians, and treatment centers with a fascinating look inside the science and a complete step-by-step plan that fundamentally changes how we treat and even think about AD.
Author : Shirzad Chamine
Publisher : Greenleaf Book Group
Page : 241 pages
File Size : 49,80 MB
Release : 2012
Category : Business & Economics
ISBN : 1608322785
Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind.
Author : Daniel G. Amen, M.D.
Publisher : National Geographic Books
Page : 0 pages
File Size : 34,78 MB
Release : 2006-12-26
Category : Self-Help
ISBN : 1400082099
Daniel Amen, M.D., one of the world’s foremost authorities on the brain, has news for you: your brain is involved in everything you do—learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days! You probably run, lift weights, or do yoga to keep your body in great shape; you put on sunscreen and lotions to protect your skin; but chances are you simply ignore your brain and trust it to do its job. People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives. Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn: •how to eat right to think right •how to protect your brain from injuries and toxic substances •how to nourish your brain with vitamins and do mental workouts to keep it strong •the critical component of physical exercise, and which kinds work best •how to rid your brain of negative thoughts, counteract stress, and much more Full of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.
Author : Eric Jensen
Publisher : John Wiley & Sons
Page : 348 pages
File Size : 45,74 MB
Release : 2009-05-18
Category : Education
ISBN : 0470490241
Eric Jensen—a leading expert in the translation of brain research into education, argues in Enriching the Brain that we greatly underestimate students’ achievement capacity. Drawing from a wide range of neuroscience research as well as related studies, Jensen reveals that the human brain is far more dynamic and malleable than we earlier believed. He offers us a powerful new understanding of how the brain can be “enriched,” across the board to maximize learning, memory, behavior and overall function. The bottom line is we have far more to do with how our children’s brains turn out than we previously thought. Enriching the Brain shows that lasting brain enrichment doesn’t occur randomly through routine or ordinary learning. It requires a specific, and persistent experiences that amount to a “formula” for maximizing brain potential. Parents, teachers and policy-makers would do well to memorize this formula. In fact, the lifelong potential of all school age kids depends on whether or not we use it. Offering an inspiring and innovative set of practices for promoting enrichment in the home, the school, and the classroom, this book is a clarion call. All of us, from teachers to parents to policymakers must take their role as ‘brain shapers’ much more seriously and this book gives the tools with which to do it.
