The British General Election of 1997


Book Description

The most authoritative study of a landmark British General Election - the fifteenth book in the renowned Nuffield series of election studies. This highly readable account covers all the salient features - the background, the campaign, the results and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and their implementation, showing how 1997 saw campaigning techniques at an altogether new level of sophistication. The battle in the media and the constituencies is analysed in detail. There is a mass of data and thorough statistical analysis of the campaign and results. Plates and cartoons entertainingly illustrate the campaign trail and recapture the drama of the election.




Political Communications


Book Description

The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.




John Major: An Unsuccessful Prime Minister?


Book Description

This year marks the twentieth anniversary of one of the most momentous general elections this country has ever seen. John Major's defeat in 1997 ended a record eighteen years of Tory government, prompting accusations of failure and ignominy. A controversial leader, Major oversaw numerous crises in international and domestic policy. Between 1990 and 1997, he presided over Britain's participations in the Gulf War, the start of the Northern Ireland peace process, the Maastricht Treaty negotiations and, famously, Black Wednesday and Britain's exit from the ERM. Towards the end, Major's government was split over Europe and ridden with allegations of sleaze. Widely criticised by the media and politicians from all parties, Major went on to be crushed by Tony Blair and New Labour in the 1997 general election. An Unsuccessful Prime Minister? is the first wide-ranging appraisal of John Major's government in nearly two decades. This book reconsiders the role of John Major as Prime Minister and the policy achievements of his government. Major's government faced many more constraints and left behind a more enduring legacy than his critics allowed at the time or since.




The Conservatives in Crisis


Book Description

This book should be of value to students of contemporary British politics.




The Scottish Electorate


Book Description

The book draws on original academic research to discuss the outcome of the 1997 general election in Scotland and the likely future shape of Scotland's politics. It offers the most rigorous and up-to-date assessment of Scottish electoral politics that is available, setting the 1997 Scottish result in a comparative context with the rest of Britain, and in a context of changing political attitudes and behaviour since the 1970s. The 1997 General Election ranks alongside 1945 and 1979 as a turning point in the post-war United Kingdom. The overwhelming endorsement of a Scottish Parliament in the September 1997 referendum will have dramatic implications for Scottish and British politics. This book enhances understanding of these developments and analyzes the relationship between national identity and the policy agenda as Scotland moves towards a new constitutional future.







Critical Elections


Book Description

Did Labour's landslide victory in 1997 mark a critical watershed in British party politics? Did the radical break with 18 years of Conservative rule reflect a fundamental change in the social and ideological basis of British voting behaviour? Critical Elections brings together leading scholars of parties, elections and voting behaviour to provide the first systematic overview of long-term change in British electoral politics.




From Votes To Seats


Book Description

From Votes to Seats is a study of the 14 general elections held between 1950 and 1997 in Britain. Arguing that the British electoral system treats political parties disproportionately, the authors show that the amount of bias in those elections results substantially increased over the period, benefiting Labour at the expense of the Conservatives. With the use of imaginative diagrams, this book examines the electoral process in detail, illustrating how it operates, while stressing the important role of tactical voting in the production of recent election results.




Volume Three. Liberal Party General Election Manifestos 1900-1997


Book Description

This volume brings together for the first time the British Liberal Political Party General Election Manifestos, dating back to 1900, and including the most recent General Election manifesto of 1997. The project provides an indispensible source of data about the Liberal Party's political ideologies and policy positions, as well as charting their changes over time. The volume has a new introduction written by Duncan Brack, who is Programmes Director at the Royal Institute of International Affairs. He was previously the Policy Director for the Liberal Democrats and editor of the Dictionary of Liberal Biography, published by Politicos in February 1999. In addition to the new introduction, the volume has a comprehensive index, making it easy to use.




On Message


Book Description

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.