WHY OF THE BUY
Author : PATRICIA MINK. RATH
Publisher : Bloomsbury Publishing USA
Page : 321 pages
File Size : 16,49 MB
Release : 2023
Category :
ISBN : 150138225X
Marketing Management
Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 560 pages
File Size : 26,89 MB
Release : 2010
Category : Business & Economics
ISBN : 8121932440
Book Description
Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Controversy in Marketing Theory
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
Page : 364 pages
File Size : 31,93 MB
Release : 2003-02-28
Category : Business & Economics
ISBN : 9780765640147
Book Description
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Interpretation in Social Life, Social Science, and Marketing
Author : John O'Shaughnessy
Publisher : Routledge
Page : 446 pages
File Size : 33,7 MB
Release : 2009-05-07
Category : Business & Economics
ISBN : 1135202249
Book Description
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O’Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.
Marketing Theory: Philosophy of Science Perspectives
Author : Ronald F. Bush
Publisher : Marketing Classics Press
Page : 327 pages
File Size : 32,90 MB
Release : 2011-10-15
Category : Business & Economics
ISBN : 1613112289
Book Description
Theoretical Issues in Reading Comprehension
Author : Rand J. Spiro
Publisher : Routledge
Page : 604 pages
File Size : 37,16 MB
Release : 2017-11-03
Category : Psychology
ISBN : 1351607243
Book Description
Research in cognitive psychology, linguistics, and artificial intelligence – the three disciplines that have the most direct application to an understanding of the mental processes in reading – is presented in this multilevel work, originally published in 1980, that attempts to provide a systematic and scientific basis for understanding and building a comprehensive theory of reading comprehension. The major focus is on understanding the processes involved in the comprehension of written text. Underlying most of the contributions is the assumption that skilled reading comprehension requires a coordination of text with context in a way that goes far beyond simply chaining together the meanings of a string of decoded words. The topics discussed are divided into five general areas: Global Issues; Text Structure; Language, Knowledge of the World, and Inference; Effects of Prior Language Experience; and Comprehension Strategies and Facilitators, and represent a broad base of methodology and data that should be of interest not only to those concerned with the reading process, but also to basic science researchers in psychology, linguistics, artificial intelligence, and related disciplines.
Panic Buying and Environmental Disasters
Author : S.M. Yasir Arafat
Publisher : Springer Nature
Page : 323 pages
File Size : 15,86 MB
Release : 2022-09-01
Category : Psychology
ISBN : 3031102789
Book Description
Panic buying is a common response during crises; however, to date it has been a significantly under-researched area. Recent evidence suggests that an environmental stimulus, such as the COVID-19 pandemic, war, earthquakes, flooding, public health emergencies (SARS, MARS) can trigger this phenomenon. As an environmental crisis takes its toll, the understanding of panic buying becomes overlooked. Nevertheless, panic buying causes series of events separate from these primary events. Understanding the management of emergencies and disasters should be an integral part of dealing with panic buying since every major environmental crisis has the potential to initiate panic buying behaviour in the general public. This book will analyse episodes of panic buying and major environmental crisis focusing on specific prevention strategies. This book is the first of its kind of approach to join up the management of panic buying during a public health emergency.
Marketing Theory
Author : Shelby D. Hunt
Publisher : Routledge
Page : 512 pages
File Size : 33,74 MB
Release : 2014-12-18
Category : Business & Economics
ISBN : 1317465148
Book Description
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Global Perspectives in Marketing for the 21st Century
Author : Ajay K. Manrai
Publisher : Springer
Page : 538 pages
File Size : 48,57 MB
Release : 2015-06-09
Category : Business & Economics
ISBN : 3319173561
Book Description
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Highlights in environmental psychology: Pro-environmental purchase intent
Author : Myriam Ertz
Publisher : Frontiers Media SA
Page : 129 pages
File Size : 47,59 MB
Release : 2023-10-05
Category : Science
ISBN : 2832535127
