Author : Christine Martinez
Publisher : Penguin
Page : 289 pages
File Size : 38,57 MB
Release : 2014-05-14
Category : Business & Economics
ISBN : 1101598476
Packed with tons of tips for boosting your brand's exposure, this helpful guide gives you a sure path from start to Pinterest marketing success.
Author : Efraim Turban
Publisher : Springer
Page : 818 pages
File Size : 13,58 MB
Release : 2015-01-29
Category : Business & Economics
ISBN : 3319100912
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Author : Efraim Turban
Publisher : Springer
Page : 331 pages
File Size : 12,46 MB
Release : 2015-11-17
Category : Business & Economics
ISBN : 3319170287
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author : David Newman
Publisher : AMACOM
Page : 291 pages
File Size : 45,65 MB
Release : 2013-06-17
Category : Language Arts & Disciplines
ISBN : 0814432875
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Author : Efraim Turban
Publisher : Springer
Page : 446 pages
File Size : 36,76 MB
Release : 2017-04-23
Category : Business & Economics
ISBN : 3319500910
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p
Author : Steve Weber
Publisher : Stephen Weber
Page : 207 pages
File Size : 18,91 MB
Release : 2007
Category : Computers
ISBN : 0977240614
Author : Jeffrey J. Byrd Ph.D.
Publisher : Penguin
Page : 356 pages
File Size : 13,96 MB
Release : 2006-11-07
Category : Science
ISBN : 1440696748
Small creatures of great importance. Microbiology, the branch of biology that studies microorganisms and their effects on humans, is a key part of medical training curriculum. Written by a top professor of microbiology and an experienced science writer, this book is a basic microbiology course that can be understood by anyone, including medical students, professionals wanting to bone up on the subject, and laypersons wanting to know about the topic. • Includes coverage on microbes and their relationship with each other, the body’s immune system, infectious diseases, biotechnology, and bioterrorism
Author : Kay Lagerquist
Publisher : Penguin
Page : 422 pages
File Size : 46,28 MB
Release : 2004
Category : Numerology
ISBN : 9781592572151
Author : Madeline Gerwick-Brodeur
Publisher :
Page : 426 pages
File Size : 41,37 MB
Release : 2000
Category : Body, Mind & Spirit
ISBN : 9780028639697
Offers insights into the effects of the zodiac on personality, relationships, occupations, and the world.
Author : Robert A. Donnelly
Publisher : Penguin
Page : 422 pages
File Size : 17,50 MB
Release : 2007
Category : Mathematics
ISBN : 9781592576340
An updated manual with an emphasis on Microsoft Excel for computations offers an introduction to statistics, covering concepts and formulas, the interpretation of data through different types of charts, using computer applications to simplify things, and more advanced topics. Original.
