The Craft of Professional Writing, Second Edition


Book Description

The Craft of Professional Writing, 2nd edition is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing and managing the highs and lows of the different writing careers.




The Craft of Professional Writing, Second Edition


Book Description

The Craft of Professional Writing, 2nd edition is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapter ranges from toasts and captions to every form of journalism to novel writing, book authorship and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing and managing the highs and lows of the different writing careers.




The Craft of Scientific Presentations


Book Description

The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder. One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research. By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel. About the Author Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides.




What a Writer Needs


Book Description

Provides specific, practical strategies designed to help teachers improve and challenge their students' writing skills.




The Writer's Portable Mentor


Book Description

Designed to mentor writers at all levels, from beginning to quite advanced, The Writer's Portable Mentor offers a wealth of insight and crafting models from the author's twenty-plus years of teaching and creative thought. The book provides tools for structuring a book, story, or essay. It trains writers in observation and in developing a poet's ear for sound in prose. It scrutinizes the sentence strategies of the masters and offers advice on how to publish. This second edition is updated to account for changes in the publishing industry and provides hundreds of new craft models to inspire, guide, and develop every writer's work.




Craft Lessons


Book Description

Since its publication in 1998 Craft Lessons has become a staple in the writing classroom of both new and experienced teachers. Authors Ralph Fletcher and JoAnn Portalupi recognized the need for a succinct resource and teamed together to write the second edition of Craft Lessons: Teaching Writing K-8 . Teachers pressed for time will appreciate the practical lessons and instructional language geared to three grade level groupings: K-2, 3-4, and 5-8. This edition includes: 17 brand new lessons; mini lessons designed from teachers’ comments about what is observed students’ writing Revisions to other craft lessons and the resource materials sections have been expanded New ways to approach teaching using elements of craft and the reading-writing connection A subject index to find specific craft lessons with ease The authors’ thoughts about how craft lessons fit into their newest thinking about the qualities of writing: Ideas, Design, Language, and Presentation The 95 lessons in this book provide a wealth of information for teaching leads, character, endings, stronger verbs, and much more. This new edition reestablishes Craft Lessons as the crucial desert island book for harried writing teachers everywhere




Mastering the Craft of Writing


Book Description

Make Every Word Memorable! To be remembered for your words, you need to write with skill and style. Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing presents 52 practical techniques to improve your prose. Spend a week with each technique, or use this book as a go-to reference. Either way, you'll have the tools to enliven your writing and delight your readers. • Write with economy: Eliminate wordiness, use strong verbs to drive your sentences, and don't trust modifiers. • Write with emphasis: Use punctuation for effect, structure sentences and paragraphs for coherency and flow, and employ repetition to make your point. • Write with distinction: Use your imagination to create the unexpected, add a light-hearted touch to your writing, and go beyond clarity to eloquence and grace. With exercises, entertaining asides, and a wealth of useful information, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.




Writing Book Blurbs and Synopses


Book Description

Do you want a synopsis that persuades agents to request the whole manuscript? Does your book need a description that entices Amazon customers click the 'Buy Now' button? This guide shows you step-by-step how to create six effective short forms for selling your manuscript to publishers and your indie-published book to readers: * The SYNOPSIS synopsis shows the novel's plot structure. You use it to communicate with industry professionals - publishers, editors, literary agents. * The CHAPTER-BY-CHAPTER OUTLINE tells industry professionals about your non-fiction book or short story collection. * The PITCH serves to convince publishers, editors, literary agents, booksellers and marketing people of the book's commercial potential. Use it during pitching appointments when you have only few minutes to talk about your book, and as a hook in query letters. * The BLURB is a product description for the book's backcover and Amazon page, designed to entice readers. * The ENDORSEMENT BLURB recommends another writer's book. * The TAGLINE is a short slogan to hook readers. Click 'Look Inside' or 'Download Free Sample' to see how this guide can help give your book the success it deserves. Rayne Hall is the author of over seventy books, both indie and traditionally published.




Code Craft


Book Description

A guide to writing computer code covers such topics as variable naming, presentation style, error handling, and security.




The Craft of Research, 2nd edition


Book Description

Since 1995, more than 150,000 students and researchers have turned to The Craft of Research for clear and helpful guidance on how to conduct research and report it effectively . Now, master teachers Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams present a completely revised and updated version of their classic handbook. Like its predecessor, this new edition reflects the way researchers actually work: in a complex circuit of thinking, writing, revising, and rethinking. It shows how each part of this process influences the others and how a successful research report is an orchestrated conversation between a researcher and a reader. Along with many other topics, The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of thoughtful yet critical readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, "So what?" Celebrated by reviewers for its logic and clarity, this popular book retains its five-part structure. Part 1 provides an orientation to the research process and begins the discussion of what motivates researchers and their readers. Part 2 focuses on finding a topic, planning the project, and locating appropriate sources. This section is brought up to date with new information on the role of the Internet in research, including how to find and evaluate sources, avoid their misuse, and test their reliability. Part 3 explains the art of making an argument and supporting it. The authors have extensively revised this section to present the structure of an argument in clearer and more accessible terms than in the first edition. New distinctions are made among reasons, evidence, and reports of evidence. The concepts of qualifications and rebuttals are recast as acknowledgment and response. Part 4 covers drafting and revising, and offers new information on the visual representation of data. Part 5 concludes the book with an updated discussion of the ethics of research, as well as an expanded bibliography that includes many electronic sources. The new edition retains the accessibility, insights, and directness that have made The Craft of Research an indispensable guide for anyone doing research, from students in high school through advanced graduate study to businesspeople and government employees. The authors demonstrate convincingly that researching and reporting skills can be learned and used by all who undertake research projects. New to this edition: Extensive coverage of how to do research on the internet, including how to evaluate and test the reliability of sources New information on the visual representation of data Expanded bibliography with many electronic sources