Book Description

Rugged individualism is great for legendary heroes, but does it really shape a society that can endure for the long term? A massive social transformation is underway, driven by technology; it requires and is pushing us toward a cooperative culture. Our American competitive, individualistic culture is outmoded and increasingly ineffective. This book presents a new model of cooperation for building a cooperative American and worldwide society. True cooperation is a stranger in America. The author, an expert on medical sociology, has conducted research on social stress and cooperative solutions, only to find that we call many things cooperation which are not. This includes mutual aid in pursuit of shared individual goals, democratic decision making, equal sharing, and compromising. True cooperation is a cultural pattern used to organize cooperative social systems. Participants are group centered and work to achieve group goals. True cooperation produces rapidly adapting information processing social systems that benefit all of the participants. These cooperative organizations and societies become our primary, and very effective, adaptive tools for survival. This book shows what true cooperation is and how to do it, while also showing how competition and individualism prevent us from truly cooperating and creating a cooperative American (and worldwide) society. This book fills a huge gap in our literature on and understanding of "cooperation." As such it is of great value to libraries, organizations, universities, a variety of specialties and professions, and concerned individuals. The book is written at a more academic level because the material cannot be simplified further without loss of insights and information. It is a "friendly" academic level with examples and explanations while a variety of more academic issues and analyses are excluded.