The Design of Insight


Book Description

Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningful change, we must train ourselves to discover previously unseen variables in day-to-day challenges. The Design of Insight is intended to be a personal problem-solving platform for decision makers and advisors who seek answers to critical business questions. It introduces an approach that uses multiple "problem-solving languages" to systematically expand our understanding of problem framing and high quality problem solving. Useful as a critical thinking approach or a think-out-loud document for strategic teams, this brief is a resource for enriching and implementing thoughtful management practices.




Service Design


Book Description

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.




The Art of Insight


Book Description

A practical guide to fostering innovative insights and solutions for yourself and your organization—including online skill-building exercises. We have all experienced it: the jolt of an insight arriving like a thunderclap, unexpectedly and without warning. But what if insights could be accessed more reliably? Drawing on years of research, reflection, and experiences with colleagues, friends, and clients, Charles Kiefer and Malcolm Constable present a thorough, pragmatic approach for dependably generating fresh thoughts and perspectives. The Art of Insight features helpful exercises both in the book and online. Readers will develop their own personal approach to cultivating insights, allowing them to solve long-standing problems with confidence and ease. “Creating insights isn't a magical process—this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.” —Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company




From Insight to Innovation


Book Description

The engineering ideas behind key twentieth-century technical innovations, from great dams and highways to the jet engine, the transistor, the microchip, and the computer. Technology is essential to modern life, yet few of us are technology-literate enough to know much about the engineering that underpins it. In this book, David P. Billington, Jr., offers accessible accounts of the key twentieth-century engineering innovations that brought us into the twenty-first century. Billington examines a series of engineering advances--from Hoover Dam and jet engines to the transistor, the microchip, the computer, and the internet--and explains how they came about and how they work.




101 Design Methods


Book Description

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.




This Is Service Design Doing


Book Description

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.




The Art of Insight in Science and Engineering


Book Description

Tools to make hard problems easier to solve. In this book, Sanjoy Mahajan shows us that the way to master complexity is through insight rather than precision. Precision can overwhelm us with information, whereas insight connects seemingly disparate pieces of information into a simple picture. Unlike computers, humans depend on insight. Based on the author's fifteen years of teaching at MIT, Cambridge University, and Olin College, The Art of Insight in Science and Engineering shows us how to build insight and find understanding, giving readers tools to help them solve any problem in science and engineering. To master complexity, we can organize it or discard it. The Art of Insight in Science and Engineering first teaches the tools for organizing complexity, then distinguishes the two paths for discarding complexity: with and without loss of information. Questions and problems throughout the text help readers master and apply these groups of tools. Armed with this three-part toolchest, and without complicated mathematics, readers can estimate the flight range of birds and planes and the strength of chemical bonds, understand the physics of pianos and xylophones, and explain why skies are blue and sunsets are red. The Art of Insight in Science and Engineering will appear in print and online under a Creative Commons Noncommercial Share Alike license.




The Nature of Insight


Book Description

The Nature of Insight brings together diverse perspectives, including recent theories and discoveries, to examine the nature and origins of insightful thinking, as well as the history of theory and research on the topic and the methods used to study it. There are chapters by the leading experts in this field, including Mihaly Csikszentmihalyi, Ronald Finke, Howard Gruber, Marcel Just, David Meyer, David Perkins, Dean Simonton, and Robert Weisberg, among others. The Nature of Insight is divided into five main parts. Following an introduction that reviews the history and methods of the field, part II looks at how people solve challenging puzzles whose answers cannot be obtained through ordinary means. Part III focuses on how people come up with ideas for new inventions, while part IV explores the thinking of some of the most insightful people in the history of civilization. Part V considers metaphors such as evolution and investment as bases for understanding insight. An epilogue integrates all these approaches. Contributors: R.E. Mayer, R.L. Dominowski and P. Dallob. C.M. Seifert, D.E. Meyer, N. Davidson, A.J. Patalano, and I. Yaniv. J.E. Davidson. R.W. Weisberg. M.L. Gick and R.S. Lockhart. S.M. Smith. R.A. Finke. M.I. Isaak and M.A. Just. M. Csikszentmihalyi and K. Sawyer. K. Dunbar. H.E. Gruber. M.F. Ippolito and R.D. Tweney. D.K. Simonton. D.N. Perkins. R.J. Sternberg and T.I. Lubart. A Bradford Book




Life and Death Design


Book Description

Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely.




What Works


Book Description

Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.