The Diary of an Alchemist


Book Description

The Diary of an Alchemist: In its attempt to demonstrate the applicability of the fundamental principles of Mysticism to the things of the physical realm Alchemy apparently failed and ended its days in fraud. It appears, however, that this true aim of alchemistic art - particularly the demonstration of the validity of the theory that all the various forms of matter are produced by an evolutionary process from some one primal element or quintessence -- is being realised by recent research in the domain of physics and chemical science. The object of the alchemist’s search was to satisfy their material needs, their intellectual capacities, and their spiritual yearning. Alchemists of the nobler sort always made the first of these objects subsidiary to the other two". There is a distinct difference between what may be called esoteric and exoteric alchemy. The latter has an outer and more direct approach in which transmutation is attempted through the employment of purely physical forces. This has been the main attraction for the quacks and the curious, and has succeeded in concealing (mercifully) the esoteric approach to alchemy. The true alchemist is someone capable of radiating his essence, thus affecting the centermost being of those about him. This work, biographical in nature, reveals the author's own struggle in working the basic theme of alchemy, which is the acceptance and expression of Cosmic Fire in the service of humanity. This is the path of a fire-god .... his birth, initiation into and baptism by Fire. The alchemists saw the likeness of it in so many chemical reactions in their laboratories that they were struck by certain parallels. After all, they were witnessing the birth of modern chemistry with all its inorganic phenomena of amalgams, silver, gold and mercurial platings, without any of the rationale which a chemist possesses today. This thoroughly researched volume contains many excerpts from the author’s diary, images, lists and drawings.







The Alchemist's Diary


Book Description

Poetry. THE ALCHEMIST'S DIARY is strong first collection featuring poems of family and Detroit's Arab-American community. Hayna Charara is a star -- follow him -- Naomi Shihab Nye. Sense and feeling...The ethics are true and tough -- Lawrence Joseph. Hayan Charara is the editor of Graffiti Rag.




The Email Alchemist


Book Description

The Email Alchemist is the ultimate guide to profitable email marketing. It also serves as a step-by-step road map for selling anything online. No Hollywood video crew or fancy-pants graphic designer required.




Diary of a Yogi


Book Description

DIARY OF A YOGI – A BOOK OF AWAKENING Based on the life of Altair Shyam A mystical tale of revelations and transformation. A book of beauty and presence that transforms the way you love and opens your heart to the miracles of this precious lifetime through the power of pure intention. “This is it. Diary of a Yogi – a True Story is more than a book. It is a journey you take that will profoundly impact your life. This is your chance to go into the forest and emerge transformed.” Jane Tara




Diary of an Alchemist


Book Description




The Alchemy of Race and Rights


Book Description

Diary of a law professor.




The Potion Diaries


Book Description

Samantha may be falling for the beloved of the princess she is sent to save in this start to a “charming and humorous” (Kirkus Reviews) romantic trilogy. “Inventive, romantic, and downright delightful.” —Sarah J. Mass, author of Throne of Glass When the Princess of Nova accidentally poisons herself with a love potion meant for her crush, she falls crown-over-heels in love with her own reflection. Oops. A nationwide hunt is called to find the cure, with competitors travelling the world for the rarest ingredients, deep in magical forests and frozen tundras, facing death at every turn. Enter Samantha Kemi—an ordinary girl with an extraordinary talent. Sam’s family were once the most respected alchemists in the kingdom, but they’ve fallen on hard times, and winning the hunt would save their reputation. But can Sam really compete with the dazzling powers of the ZoroAster megapharma company? And just how close is she willing to get to Zain Aster, her dashing enemy, in the meantime. Just to add to the pressure, this quest is ALL OVER social media. And the world news. No big deal, then.




The Diary of a Bookseller


Book Description

A WRY AND HILARIOUS ACCOUNT OF LIFE AT A BOOKSHOP IN A REMOTE SCOTTISH VILLAGE "Among the most irascible and amusing bookseller memoirs I've read." --Dwight Garner, New York Times "Warm, witty and laugh-out-loud funny..."—Daily Mail The Diary of a Bookseller is Shaun Bythell's funny and fascinating memoir of a year in the life at the helm of The Bookshop, in the small village of Wigtown, Scotland—and of the delightfully odd locals, unusual staff, eccentric customers, and surreal buying trips that make up his life there as he struggles to build his business . . . and be polite . . . When Bythell first thought of taking over the store, it seemed like a great idea: The Bookshop is Scotland's largest second-hand store, with over one hundred thousand books in a glorious old house with twisting corridors and roaring fireplaces, set in a tiny, beautiful town by the sea. It seemed like a book-lover's paradise . . . Until Bythell did indeed buy the store. In this wry and hilarious diary, he tells us what happened next—the trials and tribulations of being a small businessman; of learning that customers can be, um, eccentric; and of wrangling with his own staff of oddballs (such as ski-suit-wearing, dumpster-diving Nicky). And perhaps none are quirkier than the charmingly cantankerous bookseller Bythell himself turns out to be. But then too there are the buying trips to old estates and auctions, with the thrill of discovery, as well as the satisfaction of pressing upon people the books that you love . . . Slowly, with a mordant wit and keen eye, Bythell is seduced by the growing charm of small-town life, despite —or maybe because of—all the peculiar characters there.




Alchemy


Book Description

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.




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