Communicating Science Effectively


Book Description

Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.




Positioning and Power in Academic Publishing: Players, Agents and Agendas


Book Description

The field of electronic publishing has grown exponentially in the last two decades, but we are still in the middle of this digital transformation. With technologies coming and going for all kinds of reasons, the distribution of economic, technological and discursive power continues to be negotiated. This book presents the proceedings of the 20th Conference on Electronic Publishing (Elpub), held in Göttingen, Germany, in June 2016. This year’s conference explores issues of positioning and power in academic publishing, and it brings together world leading stakeholders such as academics, practitioners, policymakers, students and entrepreneurs from a wide variety of fields to exchange information and discuss the advent of innovations in the areas of electronic publishing, as well as reflect on the development in the field over the last 20 years. Topics covered in the papers include how to maintain the quality of electronic publications, modeling processes and the increasingly prevalent issue of open access, as well as new systems, database repositories and datasets. This overview of the field will be of interest to all those who work in or make use of electronic publishing.




The Culture and Commerce of Publishing in the 21st Century


Book Description

This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.




Mobile Broadband Communications for Public Safety


Book Description

This book provides a timely and comprehensive overview of the introduction of LTE technology for PPDR communications. It describes the operational scenarios and emerging multimedia and data-centric applications in demand and discusses the main techno-economic drivers that are believed to be pivotal for an efficient and cost-effective delivery of mobile broadband PPDR communications. The capabilities and features of the LTE standard for improved support of mission-critical communications (e.g., proximity services, group communications) are covered in detail. Also, different network implementation options to deliver mobile broadband PPDR communications services over dedicated or commercial LTE-based networks are discussed, including the applicability of the Mobile Virtual Network Operator (MVNO) model and other hybrid models. Radio spectrum matters are also discussed in depth, outlining spectrum needs and providing an outlook into allocated and candidate spectrum bands for PPDR communications and suitable dynamic spectrum sharing solutions in PPDR communications. Explanations are accompanied by a vast collection of references that allow the more intrigued reader to gain further insight into the addressed topics.




6G: The Road to the Future Wireless Technologies 2030


Book Description

Since the launch of Second-Generation Networks (2G), planning for each future mobile service was initiated many years before its commercial launch. In 2019, 5G Networks begun to be deployed commercially after almost ten years of planning. Similarly, the race for the 6G wireless networks that will be operational in 2030 has already started. To fulfill its potential in the upcoming decade, 6G will undoubtedly require an architectural orchestration based on the amalgamation of existing solutions and innovative technologies. The book will begin by evaluating the state of the art of all current mobile generations' while looking into their core building blocks. 6G implementation will require fundamental support from Artificial Intelligence (AI) and Machine Learning on the network's edge and core, including a new Radio Frequency (RF) spectrum. The 6G use cases will require advanced techniques for enabling the future wireless network to be human-centric, ensuring enhanced quality of experience (QoE) for most of its applications. The concept of Human Bond Communication Beyond 2050 (Knowledge Home) and Communication, Navigation, Sensing, and Services (CONASENSE) will also profit from future wireless communication. Terahertz domains will exploit the ultra-Massive Multiple Input Multiple Output Antennas (UM-MIMO) technologies to support Terabits' data throughputs.Moreover, optical wireless communications (OWC) will also come into play to support indoor and outdoor high-data rates. Further expansion of 6G core entities will support the novel concept of Society 5.0. Quantum computing processing and communications is also likely to be added into the 6G ecosystem with security managed by blockchain orchestration for a robust network.




Frontiers of Economic Policy Communications


Book Description

The paper provides an overall view of communications across various areas of economic policy, aiming to help country authorities as they increasingly use communications as a policy tool in its own right. The paper identifies frontier communications challenges, drawing on a large body of research on the salient issues. Although communications can never be a substitute for good policies, economic reforms are more likely to fail or even be reversed if they are not understood or accepted by those whom they affect.




Resolving Disputes in Telecommunications


Book Description

The Indian telecommunication sector has seen far-reaching changes in the last two decades due to increasing globalization, rapid pace of technological innovations, and rising consumer demands. Myriad and complex problems have arisen as a result of these developments. Though attempts have been made to tackle these issues at the levels of policymaking, regulation, and dispute settlement, these have not been able to keep pace with the rapidly changing scenario, often leading to paralysing dispute situations. In this important and timely volume, the author focuses on the so far neglected area of dispute resolution. The work delves into the disputes arising from increased competition, heightened consumer expectations, and the need to balance competition and universal service obligation. Beginning with the theoretical underpinnings of dispute resolution, the author analyses various methods such as regulatory-based adjudication, alternative dispute resolution (ADR), and resolution by sector-specific tribunals. He compares the management and disputes resolution practices followed in countries such as the UK, France, Germany, Denmark, the USA, and Canada, to arrive at a framework for a more effective mode of dispute resolution.




Library Literature


Book Description




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.