The Discursive Construction of Intercultural Understanding in China


Book Description

This book represents an ethnographic study of an International Baccalaureate Diploma Program in a school in mainland China, serving Chinese students and staffed by teachers from a variety of origins. It offers in-depth descriptions of the way in which students, teachers, and managers interact and communicate with one another in a variety of school activities. Through the communication process, cultural experiences and understandings are negotiated constantly among school participants. The ethnographic study also has a critical intention. Going beyond description, the author discusses the extent to which networks of social relationships in the case are imbued by asymmetries in power, and how this leads to people’s inability, unwillingness, and unawareness to interact with those from different cultural backgrounds. As research findings reveal, where the construction of meaning is less equally available to each participant, prejudice and exclusiveness are more likely to be assumed, impeding individuals’ intercultural learning. The key is to empower those less privileged, giving them legitimacy to come to voice in an institutional context on the one hand, and protecting their reflections on hegemonic discourse meticulously on the other hand. Since the research explores the complexities and subtleties of the communication process that are bound to particular contexts, like most ethnographic studies, it aims at adding a body of experience and humanistic understanding of cultures, rather than testing theories. Although the IB Program being studied can hardly be representative of the overall development of international education in China, the detailed description of contextual issues of the case and the research procedures could facilitate the readers to vicariously experience these events, thus they can make their own decisions about the transferability of the research to their own unique situations.




The construction of intercultural discourse


Book Description

This book breaks open the 'black box' of the workplace, where successful immigrants work together with their Dutch colleagues. In their intercultural team meetings the work itself consists of communication and the question is how that work is done. The teams consist of Dutch, Turkish, Moroccan, and Surinamese educational experts whose job it is to advise schools and teachers on the form and content of language teaching. Their meetings are structured according to institutional patterns, such as 'interactive planning' and 'reporting', and according to intercultural discourse structures. For instance, Dutch team members identify their immigrant colleagues as 'immigrant specialists' and are themselves identified as 'institutional specialists'. Further, the intercultural pattern 'thematizing and unthematizing racism' provides the team members with communicative methods to deal with the societal contradictions that exist between different cultural groups, in the Netherlands as well as elsewhere. These intercultural discourse structures concur with the institutional patterns so that, for instance, they affect the outcomes of planning discussions. Most studies on intercultural communication focus on misunderstandings and miscommunications. This book demonstrates that also communication without miscommunication can be shown to be intercultural.




Intercultural Communication with China


Book Description

A major objective of this book is to identify the key determinants of the “East” and the “West” in the field of intercultural communication. It examines but also counter-attacks essentialist and culturalist analyses of intercultural communication between China and the rest of the world. Offering a cross-country examination and comparison of drought awareness and experience, this book shows two fields of research, which are complementary but rarely found side by side, i.e. the Arts and Intercultural Encounters, serve as illustrations for theoretical and methodological discussions about intercultural communication between China and the West. Scholarly and media discourses will find this work thought-provoking, instructive and informative.




DISCURSIVE CONSTRUCTION OF ONLINE IDENTITIES BY CHINESE CELEBRITIES ON SINA WEIBO


Book Description

Weibo, a hybrid of Twitter and Facebook, a popular microblogging service platform originated from China, has become one of the leading SNSs in Greater China Region. It features huge numbers of active users as well as verified high-profiled celebrity users and corporate users. Incorporating the insights from socio-psychology field to build an integrated framework of analysis for describing and explaining the processes and products of online identity construction by Chinese celebrities, the book represents an attempt to investigates how Chinese celebrities discursively construct their personal and social identities on Sina Weibo. The book can serve as a reference to the research on identity construction with its significant insights regarding the multi-faceted nature and relational dynamics of identity construction on social media and the uncovering of linguistic acts and features constituting relational identity. In addition, the insights from the study could be a reference to provide practical implications for personal branding and personal rapport management in the new Web 2.0 era.







CSR Image Discursive Construction of Banks and the Effects on Capital Markets


Book Description

This book attempts to establish an inter-disciplinary discourse evaluation framework to analyze multi-dimensional discursive features along 4 dimensions in Chinese and American banks’ CSR reports: sentiment, readability, CSR keyword, and visualization. It analyzes Chinese and American banks’ different discursively constructed CSR images via the employment of various discursive features in CSR reports within their different contexts. Lastly, it examines the effects of Chinese and American banks’ discursively constructed CSR images on capital markets, with an inter-disciplinary approach of linguistics, management, and economics. Theoretically, this book contributes to the development of institutional identity’s cross-disciplinary research. Additionally, it reveals the problem-solving function of discourse. This sheds light on theoretical research into both corporate governance and business discourse. Practically, this book contributes to the improvement of Chinese banks’ awareness in CSR disclosure and the establishment of Chinese banks’ international images. Since more and more Chinese companies in different sectors are choosing overseas listings, findings in this book also have practical implications for their information disclosure, international images construction, and corporate value enhancement through corporate narratives, such as annual reports and IPO prospectuses.




Chinese Discourse Studies


Book Description

Chinese Discourse Studies presents an innovative and systematic approach to discourse and communication in contemporary China. Incorporating Chinese philosophy and theory, it offers not only a distinct cultural paradigm in the field, but also a culturally sensitive and effective tool for studying Chinese discourses.




Communicating with the World


Book Description

This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language, meanings, social practices, culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national, institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily, interpersonal meaning in promotional videos and advertisements in China, rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people—both as individuals and as a collective—communicate with and gain an understanding of the rest of the world. Rich in empirical case studies, this book will be an essential read for scholars and researchers of Chinese Studies, communication studies, media and cultural studies, international relations and political communication.




Discourses of the Developing World


Book Description

Against the backdrop of overwhelming discourse scholarship emanating from the Western cosmopolitan centres, this volume offers a development-centred approach to unfamiliar, marginalized or otherwise disadvantaged discourses of the Third World or the Global South. Written by leading researchers based in Asia, Africa and Latin America, respectively, this book reconstructs Eastern paradigms of communication studies on the one hand and explores the discursive problems, complexities, aspirations, and dynamics of the non-Western, subaltern, and developing societies on the other. As methodological principles, the authors i) adopt the cultural-political stance of supporting cultural diversity and harmony at both academic and everyday levels, ii) draw upon Asian, African and Latino scholarship in critical dialogue with the existing mainstream traditions, and iii) make sense of the discourses of Asia, Africa and Latin America from their own local as well as global, historical and intercultural, perspectives. This book will particularly appeal to scholars and students in the fields of discourse studies, communication and cultural studies, and development studies.




Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo


Book Description

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.