The Economic Value of Consumer Information
Author : Rulon D. Pope
Publisher :
Page : 160 pages
File Size : 34,75 MB
Release : 1984
Category : Consumer education
ISBN :
Superior Customer Value
Author : Art Weinstein
Publisher : Routledge
Page : 218 pages
File Size : 41,53 MB
Release : 2018-12-07
Category : Business & Economics
ISBN : 1351214322
Book Description
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
The Data Industry
Author : Chunlei Tang
Publisher : John Wiley & Sons
Page : 217 pages
File Size : 41,81 MB
Release : 2016-06-13
Category : Mathematics
ISBN : 111913840X
Book Description
Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry. It begins by explaining data resources and introduces the data asset. This book defines a data industry chain, enumerates data enterprises’ business models versus operating models, and proposes a mode of industrial development for the data industry. The author describes five types of enterprise agglomerations, and multiple industrial cluster effects. A discussion on the establishment and development of data industry related laws and regulations is provided. In addition, this book discusses several scenarios on how to convert data driving forces into productivity that can then serve society. This book is designed to serve as a reference and training guide for ata scientists, data-oriented managers and executives, entrepreneurs, scholars, and government employees. Defines and develops the concept of a “Data Industry,” and explains the economics of data to data scientists and statisticians Includes numerous case studies and examples from a variety of industries and disciplines Serves as a useful guide for practitioners and entrepreneurs in the business of data technology The Data Industry: The Business and Economics of Information and Big Data is a resource for practitioners in the data science industry, government, and students in economics, business, and statistics. CHUNLEI TANG, Ph.D., is a research fellow at Harvard University. She is the co-founder of Fudan’s Institute for Data Industry and proposed the concept of the “data industry”. She received a Ph.D. in Computer and Software Theory in 2012 and a Master of Software Engineering in 2006 from Fudan University, Shanghai, China.
The Economics and Implications of Data
Author : Mr.Yan Carriere-Swallow
Publisher : International Monetary Fund
Page : 50 pages
File Size : 42,78 MB
Release : 2019-09-23
Category : Computers
ISBN : 1513514814
Book Description
This SPR Departmental Paper will provide policymakers with a framework for studying changes to national data policy frameworks.
The Experience Economy
Author : B. Joseph Pine
Publisher : Harvard Business Press
Page : 276 pages
File Size : 27,76 MB
Release : 1999
Category : Business & Economics
ISBN : 9780875848198
Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
The Economic Value of Digital Disruption
Author : Vijay Kumar
Publisher : Springer Nature
Page : 805 pages
File Size : 12,60 MB
Release : 2023-10-28
Category : Business & Economics
ISBN : 9811981485
Book Description
This book is a holistic impact study, replete with real-world examples, of digital transformation enhancing businesses and influencing managers' thinking. It links economic value with digital disruptions, arguing that these disruptions deliver economic benefits, boost shareholder value, and provide societal value. The central discourse is on the ability of digitization to make the world a better place to live in. The book analyses wealth creation due to digital disruption with a global span. It extensively incorporates anecdotal examples of disruptive digitization across countries, accentuating the impact of major digital disruptions. It is targeted at any professional interested in studying digitization's holistic impact. The book provides a discourse on digital topography to make business students industry-ready. Given the pervasive digital economy and a rapidly evolving business world, the book helps practicing managers better appreciate their digital environments. Management students who not only have to survive in this digital landscape but also thrive and chart out a lucrative career will benefit significantly from the book.
The Impact of Public Policy on Consumer Credit
Author : Thomas A. Durkin
Publisher : Springer Science & Business Media
Page : 340 pages
File Size : 43,23 MB
Release : 2012-12-06
Category : Business & Economics
ISBN : 1461514150
Book Description
As both the twenty-first century and the new millennium opened and the old eras passed into history, individuals and organizations throughout the world advanced their listings of the most significant people and events in their respective specialties. Possibly more important, the tum of the clock and calendar also offered these same observers a good reason to glance into the crystal ball. Presumably, the past is of greatest interest to most people when it permits better understanding of the present, and maybe even limited insight into the outlook. In keeping with the reflective mood of the time, the staff and friends of the Credit Research Center (CRC) at Georgetown University's McDonough School of Business noted that the beginning of the new millennium also marked the beginning of the second quarter-century of the Center's existence. The Center began at the Krannert Graduate School of Management at Purdue University in 1974 and moved to the McDonough School of Business at Georgetown University in 1997. The silver anniversary of its founding offered the occasion for creating more than another listing of significant past accomplishments and milestones. Rather, it offered the opportunity and, indeed, a mandate for CRC as an academic research center, to undertake a retrospective and future look into the status of research questions pertaining to consumer credit markets. For this reason, the Center organized a research conference which was held in Washington, D. C.
Scientific and Technical Aerospace Reports
Author :
Publisher :
Page : 984 pages
File Size : 43,73 MB
Release : 1985
Category : Aeronautics
ISBN :
Book Description
Exploring the Offline and Online Collection and Use of Consumer Information
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher :
Page : 200 pages
File Size : 14,67 MB
Release : 2012
Category : Consumer profiling
ISBN :
Book Description
The Brussels Effect
Author : Anu Bradford
Publisher : Oxford University Press
Page : 425 pages
File Size : 28,44 MB
Release : 2020-01-27
Category : Law
ISBN : 0190088591
Book Description
For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage. Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
