Book Description
Managing a business can be hard, and I'm guessing you have read the statistics that state the risk of failure for new businesses is high. Nearly 20% fail during the first year and only 25% survive beyond 15 years. How are Extraordinary companies different? Although the word extraordinary can sound like hyperbole, the definition simply means: Beyond what is usual, ordinary, regular, or established, and exceptional in character.For a business, that translates into a company that is Sustainable, Customer Centric, and Focused. Sustainable companies have a mission, governance, and management structure that protects the brand and is designed to last beyond any one person, shareholder, or product.Mike's book addresses Branding & Strategy, Finance & Accounting, Management, Planning, Recruiting, Governance and Crisis management. It's an easy read and lists 36 principles for successful executives.