The Extraordinary World of Fred


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Fred 2.0


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Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.




The Fred Factor


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NEW YORK TIMES BESTSELLER • The true story of an ordinary mail carrier whose approach to work and life has the power to transform the everyday into the extraordinary—now in an updated twentieth-anniversary edition “This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean Meet Fred. In this timeless and powerful book, Mark Sanborn, member of the Speaker Hall of Fame, recounts the true story of Fred, an ordinary USPS carrier who introduced himself one day shortly after Sanborn had moved to a new home in Denver. Fred, however, was no average mailman. As Sanborn came to discover, Fred was the kind of worker who exemplifies everything “right” with customer service. Did people want packages left on the porch or prefer a notice to pick them up at the post office? Fred made sure he knew the answer. When another delivery service left a package at the wrong house, Fred shepherded it safely to the intended recipient. Others might have seen delivering mail as routine work, but Fred seized the chance to find meaning in the mundane, competing with himself every day to find opportunities to make his customers smile. We’ve all encountered people like Fred. In this deeply inspiring book, Sanborn illuminates the four basic principles anyone can use to bring fresh energy and creativity to our work and life: how to make a tangible difference every day, build stronger relationships, create real value for others without spending a penny, and constantly reinvent yourself. In this updated edition, Sanborn speaks to the seismic changes that have transformed the world of work in recent years—with employees increasingly hungry for purpose in their jobs—and outlines the book’s fresh applications. By following his principles, you, too, can find more excitement, fulfillment, and success in your career—and in your life.




Extraordinary Golf: the Art of the Possible


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Most golfers approach the tee with a complex mental package: worries and judgments about their swing, the other person's swing, the course, the weather, looking good, looking bad. They think about what's wrong instead of what's possible, and this is what Extraordinary Golf teaches: the art of the possible. Drawing on his experience teaching both amateurs and professionals for more than fifteen years, in his clinics around the country, in his Golf in the Kingdom seminars at the Esalen Institute, and at his own School for Extraordinary Golf in California, Shoemaker shows how extraordinary golf can be coached, learned, and practiced, with results not only in people's scores but in their sheer pleasure in the game. Combining a host of practical exercises with an entirely new point of view, he demonstrates how to focus not on the voices in your head but on the reality of golf: the club, the ball, your body, the course - the elements that actually make up your game. He shows how to approach shots creatively, instead of mechanically; how to read greens simply by staying awake; how to develop a powerful and consistent swing by rediscovering trust for your instincts; and how to improve yourself in competition by determining what you're competing for. He also gives simple guidelines on how to coach yourself, your spouse, and your children successfully.




Farewell, Fred Voodoo


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Winner of the National Book Critics Circle Award for Autobiography, this is a brilliant writer’s account of a long, painful, ecstatic—and unreciprocated—affair with a country that has long fascinated the world. A foreign correspondent on a simple story becomes, over time and in the pages of this book, a lover of Haiti, pursuing the heart of this beautiful and confounding land into its darkest corners and brightest clearings. Farewell, Fred Voodoo is a journey into the depths of the human soul as well as a vivid portrayal of the nation’s extraordinary people and their uncanny resilience. Haiti has found in Amy Wilentz an author of astonishing wit, sympathy, and eloquence.




Around the World on a Bicycle


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This classic, once hard-to-find travelogue recalls one of the very first around-the-world bicycle treks. Filled with rarely matched feats of endurance and determination, Around the World on a Bicycle tells of a young cyclist’s ever-changing and maturing worldview as he ventures through forty countries on the eve of World War II. It is an exuberant, youthful account, harking back to a time when the exploits of Richard Byrd, Amelia Earhart, and other adventurers stirred the popular imagination. In 1935 Fred A. Birchmore left the small American town of Athens, Georgia, to continue his college studies in Europe. In his spare time, Birchmore toured the continent on a one-speed bike he called Bucephalus (after the name of Alexander the Great’s horse). A born wanderer, Birchmore broadened his travels to include the British Isles and even the Mediterranean. After a lengthy, unplanned detour in Egypt, Birchmore put his studies on hold, pointed Bucephalus eastward, and just kept going. From desert valleys to frozen peaks, from palace promenades to muddy jungle trails, Birchmore saw it all on his eighteen-month, twenty-five-thousand-mile odyssey. Some of the people he encountered had never seen a bike—or, for that matter, an Anglo-European. As a good travel experience should, Birchmore’s trip changed his outlook on strangers. Always daring, outgoing, and energetic, he now saw an innate goodness in people. In between bone-breaking spills, wild animal attacks, and privation of all kinds, Birchmore learned that he had little to fear from human encounters. That he traveled through a world on the brink of global war makes this lesson even more remarkable—and timeless.




Fred Joaillier


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Fred Samuel was a master of colored stones who seduced his clients with the stylish lifestyle of the French Riviera at its peak. Opening his first jewelry shop in Paris in 1936, the jeweler became famous bringing original drawings by Jean Cocteau to glittering life, garnering clients of movie fame and royalty alike, and today the brand's modern ingenuity remains in the spotlight with colorful and unique jewels featuring exceptional stones. 'Fred Joaillier' chronicles the rich history of a jewelry brand that has cultivated a timeless mystique.




Extraordinary Putting


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The co-author of the classic Extraordinary Golf offers an innovative approach to improving the overall game by focusing on putting, which accounts for more than one third of the strokes in a typical round. Not just a tips-and-techniques book, Extraordinary Putting features a series of illustrated exercises that will help golfers: - Develop the inner freedom to trust themselves and recognize self-imposed barriers - Find the peace of mind that comes from letting go of mental chatter and self-judgments - Increase awareness, allowing golfers to pay attention to their experiences - Understand the differences in those experiences from stroke to stroke - Master the art of self-coaching




Alien Worlds


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A beautifully illustrated journey into the hidden realm of insects Life on Earth depends on the busy activities of insects, but global populations of these teeming creatures are currently under threat, with grave consequences for us all. Alien Worlds presents insects and other arthropods as you have never seen them before, explaining how they conquered the planet and why there are so many of them, and shedding light on the evolutionary marvels that enabled them to thrive. Blending glorious imagery with entertaining and informative science writing, this book takes you inside the hidden realm of insects and reveals why their fate carries profound implications for our own. Spectacular photos provide a rare, up-close look at the alien worlds of insects Sheds light on the origins and wondrous diversity of insects Discusses how insects first took to the air and colonised the far corners of our planet Explores the extraordinary sensory world of insects Explains the remarkable success of social insects, from termites and ants to bees and wasps




The Man Who Tried to Save the World


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A swashbuckling Texan, a teller of tall tales, a womanizer, and a renegade, Fred Cuny spent his life in countries rent by war, famine, and natural disasters, saving many thousands of lives through his innovative and sometimes controversial methods of relief work. Cuny earned his nickname "Master of Disaster" for his exploits in Kurdistan, Somalia, and Bosnia. But when he arrived in the rogue Russian republic of Chechnya in the spring of 1995, raring to go and eager to put his ample funds from George Soros to good use, he found himself in the midst of an unimaginably savage war of independence, unlike any he had ever before encountered. Shortly thereafter, he disappeared in the war-rocked highlands, never to be seen again. Who was Cuny really working for? Was he a CIA spy? Who killed him, and why? In search of the answers, Scott Anderson traveled to Chechnya on a hazardous journey that started as as a magazine assignment and ended as a personal mission. The result is a galvanizing adventure story, a chilling picture of "the new world order," and a tour de force of literary journalism.