The Global Grapevine


Book Description

Far from mere idle tales, rumors are a valuable window into our anxieties and fears. Rumors let us talk as a community about some very inflammatory issues--issues that may be embarrassing or disturbing to discuss-allowing us to act as if we are talking about real events, not personal beliefs. We can air our hidden fears and desires without claiming these attitudes as our own. In The Global Grapevine, two leading authorities on rumor, folklore, and urban legend--Gary Alan Fine and Bill Ellis--shed light on what contemporary rumors can tell us about the fears and pressures of globalization. In particular, they examine four major themes that emerge over and over again: rumors about terrorism, about immigration, about international trade, and about tourism. The authors analyze how various rumors underscore American reactions to perceived global threats, show how we interpret our changing world, and highlight fears, fantasies, and cherished beliefs about our place in the world. Along the way the book examines a wide variety of rumors-that the Israelis were behind 9-11, the President knew of the attack in advance, tourists wake up in foreign countries with their kidneys stolen, foreign workers urinate in vats of beer destined to be shipped to America. These rumors, the authors argue, reflect our anxieties and fears about contact with foreign cultures-whether we believe foreign competition to be poisoning the domestic economy or that foreign immigration to be eroding American values. Rumors are the visible tip of a vast iceberg of hidden anxieties. Illuminating the most widely circulated rumors in America in recent years, The Global Grapevine offers an invaluable portrait of what these tales reveal about contemporary society.




The Global Grapevine


Book Description

Far from mere idle tales, rumors are a valuable window into our anxieties and fears. Rumors let us talk as a community about some very inflammatory issues--issues that may be embarrassing or disturbing to discuss-allowing us to act as if we are talking about real events, not personal beliefs. We can air our hidden fears and desires without claiming these attitudes as our own. In The Global Grapevine, two leading authorities on rumor, folklore, and urban legend--Gary Alan Fine and Bill Ellis--shed light on what contemporary rumors can tell us about the fears and pressures of globalization. In particular, they examine four major themes that emerge over and over again: rumors about terrorism, about immigration, about international trade, and about tourism. The authors analyze how various rumors underscore American reactions to perceived global threats, show how we interpret our changing world, and highlight fears, fantasies, and cherished beliefs about our place in the world. Along the way the book examines a wide variety of rumors-that the Israelis were behind 9-11, the President knew of the attack in advance, tourists wake up in foreign countries with their kidneys stolen, foreign workers urinate in vats of beer destined to be shipped to America. These rumors, the authors argue, reflect our anxieties and fears about contact with foreign cultures-whether we believe foreign competition to be poisoning the domestic economy or that foreign immigration to be eroding American values. Rumors are the visible tip of a vast iceberg of hidden anxieties. Illuminating the most widely circulated rumors in America in recent years, The Global Grapevine offers an invaluable portrait of what these tales reveal about contemporary society.




Global Grapevine


Book Description




Grapevine in a Changing Environment


Book Description

Grapes (Vitis spp.) are economically the most important fruit species in the world. Over the last decades many scientific advances have led to understand more deeply key physiological, biochemical, and molecular aspects of grape berry maturation. However, our knowledge on how grapevines respond to environmental stimuli and deal with biotic and abiotic stresses is still fragmented. Thus, this area of research is wide open for new scientific and technological advancements. Particularly, in the context of climate change, viticulture will have to adapt to higher temperatures, light intensity and atmospheric CO2 concentration, while water availability is expected to decrease in many viticultural regions, which poses new challenges to scientists and producers. With Grapevine in a Changing Environment, readers will benefit from a comprehensive and updated coverage on the intricate grapevine defense mechanisms against biotic and abiotic stress and on the new generation techniques that may be ultimately used to implement appropriate strategies aimed at the production and selection of more adapted genotypes. The book also provides valuable references in this research area and original data from several laboratories worldwide. Written by 63 international experts on grapevine ecophysiology, biochemistry and molecular biology, the book is a reference for a wide audience with different backgrounds, from plant physiologists, biochemists and graduate and post-graduate students, to viticulturists and enologists.




Methodologies and Results in Grapevine Research


Book Description

Grapevine is a crop of major economical interest, and wine represents a multicultural heritage which has been growing since several milleniums. Yet, modern viticulture must face several challenges. Global climate has increased berry sugar content (and alcohol in the wine) whereas phenolic and aromatic ripeness are not always achieved. Water supply is becoming shorter. New varieties better adapted to new climatic conditions might have to be planted, which may affect wine typicity. Phytochemical treatments are more controlled, and the consumer pays increasing attention to environmentally safe practices. New methods reducing pesticide use, but maintaining yield and typicity, must be designed. The present book illustrates the recent progress made in ecophysiology, molecular and cell biology, and pathology of grapevine, as well as in precision viticulture and berry composition. Combination of these new tools with field observations will undoubtly make it easier to face the challenges described above. These multidisciplinary contributions will be of interest to anyone involved in grapevine and wine activities.




Grapevine


Book Description

Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But itÂ's easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And heÂ's figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”




Murder Through the Grapevine


Book Description

Roni Jarrett was once in love with a high-rolling strip club owner who used her and abused her. He caused her to lose the job of her dreams, not to mention her self respect. With nothing left but her newfound faith in Christ and her old BMW, she hits the road and ends up where she started, in her old hometown. With a new job in an upscale beauty salon, and a position as music director for her church, she's doing all she can to live a life that's pleasing in the eyes of God. Unfortunately, other people's drama has a way of following Roni Jarrett and it follows her to her new life in Florida. When her best friend from childhood turns up dead in the streets, the local police behaves as if Roni may have had a hand in that death, and everything changes. Roni finds herself caught up in a dangerous maze of gossip and lies that could lead to her own destruction. The only man willing to help her, Police Chief Don Gillette, is a gorgeous hunk of a human being who makes Roni's heart pound, but his own reputation causes even more drama to enter her life. Roni is tested time and again as she struggles to understand what is happening around her. Her budding relationship with Don Gillette, a relationship that seems sent from God, may get caught in the wreckage too. Will Roni's newfound faith be able to withstand so many trials, and will Don Gillette turn out to be the love of her life or the worst thing that had ever happened to her?




I Heard It Through the Grapevine


Book Description

This book divides into two basic parts. In Chapters 1 and 2 I discuss historical examples of "rumor" discourse and suggest whey many blacks have--for good reason--channeled beliefs about race relations into familiar formulae, ones developed as early as the time of the first contact between sub-Saharan Africans and European white. Then in Chapters 3-7 it explores the continuation of these issues in late-twentieth-century African-American rumors and contemporary legends, using examples collected in the field. Because Turner was able to monitor these contemporary legends as they unfolded and played themselves out, rigorous analysis was possible. What follows, then, is an examination of the themes common to these contemporary items and related historical ones, and an explanation for their persistence. Concerns about conspiracy, contamination, cannibalism, and castration--perceived threats to individual black bodies, which are then translated into animosity toward the race as a whole--run through nearly four hundred years of black contemporary legend material and prove remarkable tenacious.




The Globalization of Executive Search


Book Description

Executive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine the key actors in the process of executive search globalization – leading global firms – and offer an interpretation of the forces producing the contemporary organizational strategies of global executive search. The Globalization of Executive Search documents the forms of institutional work that have legitimated the role of executive in elite labor markets and created demand for the services of global firms; this exposes not only the changing geographies of executive search, but also how executive search has established itself as a new knowledge intensive professional service. The authors reveal how the globalization of executive search is exemplary of the processes by which a range of new knowledge intensive professional services have come to be globally recognized, approaching the heart of contemporary capitalism.




The Kosher Grapevine


Book Description

Exploring the World of Fine Wine.