Western Union Telegraphic Code


Book Description




The Telegraph in America


Book Description

Here is an often cited panoramic history of the telegraph which discusses the principal telegraph firms and the key persons within them. Throughout his work, Reid stresses the business and economic aspects of marketing this remarkable scientific invention. The importance of The Telegraph in America as a classic reference in the field is under-scored by the fact that the author was active in telegraphy throughout the period he discusses. He thus had a personal knowledge of persons and events under examination.




Commercial America


Book Description




The Making of a Name


Book Description

In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.