Author : Great Britain: Parliament: House of Commons: Health Committee
Publisher : The Stationery Office
Page : 310 pages
File Size : 23,56 MB
Release : 2005-06-02
Category : Political Science
ISBN : 9780215025067
White Paper Cm. 6374 (ISBN 010163742X) was published 16th November 2004.
Author : Lesley Coles
Publisher : Learning Matters
Page : 289 pages
File Size : 23,16 MB
Release : 2011-06-02
Category : Medical
ISBN : 0857252887
As health policy at a national level has ever increasing impact on local health services, it is essential that public health students understand how the development and implementation of policy and strategy provide the framework for improving quality, innovation, productivity and prevention in the delivery of healthcare. The book is divided into two sections, with section one covering a strategic overview of national policies, and section two giving specific local implementation of policy examples to support section one. Case studies and examples will help the reader to understand the policy and strategy and to apply them to their local setting.
Author : Rob Baggott
Publisher : Policy Press
Page : 296 pages
File Size : 31,4 MB
Release : 2007-06-13
Category : Medical
ISBN : 1861346301
"In recent years the pace of reform in health policy and the NHS has been relentless. But how are policies formed and implemented? This new book takes a fresh look at the processes and institutions that make health policy, examining such questions as what constitutes health policy, where power lies, and what changes could be made to improve the quality of health policy making." "Written particularly with the needs of students and tutors in mind, this textbook will also be invaluable to policy makers, practitioners and researchers in the health policy field."--BOOK JACKET.
Author : Adam Lindgreen
Publisher : Gower Publishing, Ltd.
Page : 350 pages
File Size : 13,55 MB
Release : 2009
Category : Business & Economics
ISBN : 9780566088131
This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.
Author : Great Britain: Parliament: House of Commons: Health Committee
Publisher : The Stationery Office
Page : 68 pages
File Size : 36,27 MB
Release : 2005-12-19
Category : Medical
ISBN : 0215026764
This report looks at the health effects of second-hand smoke, the justification for a ban on smoking in public places, what has been exempted under the Governments proposals and compliance issues. The Committee were surprised to find that Crown properties were exempted from the proposed legislation. It also disputes the Government's contention that an outright ban on smoking in all clubs and pubs would be unpopular and lead to problems of compliance. The Committee therefore recommends that the Government should introduce a comprehensive ban on smoking in all public places, including Crown property.
Author : Gerard Hastings
Publisher : Elsevier
Page : 386 pages
File Size : 42,87 MB
Release : 2007-05-21
Category : Business & Economics
ISBN : 0080550118
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions.* First European text in the ground-breaking field of social marketing* Authored by the founder and Director of the Institute of Social Marketing and Centre for Tobacco Control, whose high quality academic research in the field is disseminated to health professionals, government and academics in the UK, Europe and Australasia.* Tailored for accessibility with learning features throughout, the text also adopts an approach that stretches the discipline and takes it further.
Author : Sian Griffiths
Publisher : CRC Press
Page : 483 pages
File Size : 38,18 MB
Release : 2017-11-22
Category : Medical
ISBN : 1315345722
The General Practice Jigsaw provides comprehensive and up-to-date information on the future of education training and professional development in general practice and primary care. It is an anthology of work produced by many of the leading figures in general practice across the United Kingdom. General practice now faces challenges that could be seen as threatening the way it traditionally operates but can also be seen as presenting opportunities. This book provides inspiration and guidance to its readers and fuel for the challenges ahead. It shares knowledge and best practice on education teaching and professional development drawing on examples from local regional and national projects. It is essential reading for general practitioners involved in education and training for everyone who needs to know how revalidation and professional development will influence them and for all members of primary health care teams who want to be involved in shaping the primary care organisations of the future.
Author : Robert Hazell
Publisher : Andrews UK Limited
Page : 356 pages
File Size : 17,36 MB
Release : 2015-12-01
Category : Political Science
ISBN : 1845408152
Law making is a primary function of government, and how well the three devolved UK legislatures exercise this function will be a crucial test of the whole devolution project. This book provides the first systematic study and authoritative data to start that assessment. It represents the fruits of a four-year collaboration between top constitutional lawyers from Scotland, Wales and Northern Ireland and leading researchers in UCL's Constitution Unit. The book opens with detailed studies of law making in the period 1999–2004 in the Scottish Parliament and the Assemblies in Wales and Northern Ireland, and how they interact with Westminster. Later contributions look at aspects of legislative partnership in the light of the UK's strongly asymmetric devolutionary development, and also explain the unexpected impact of devolution on the courts. Individual chapters focus on various constitutional aspects of law making, examining the interplay of continuity and change in political, legal and administrative practice, and the competing pressures for convergence and divergence between the different parliaments and assemblies. This book is essential reading for academics and students in law and in politics, and for anyone interested in the constitutional and legal aspects of UK devolution, not least the practitioners and policymakers in London, Edinburgh, Cardiff and Belfast.
Author : Jeff French
Publisher : SAGE
Page : 449 pages
File Size : 41,77 MB
Release : 2015-01-31
Category : Business & Economics
ISBN : 1473927676
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Author : Pauline Maclaran
Publisher : Routledge
Page : 268 pages
File Size : 28,24 MB
Release : 2012-06-25
Category : Business & Economics
ISBN : 1136412921
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
