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The Graphic Designer's Digital Toolkit

Author : Allan B. Wood

Publisher : Cengage Learning

Page : 676 pages

File Size : 37,8 MB

Release : 2006

Category : Business & Economics

ISBN :

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Book Description

"One of the most important skills in Graphic Design today is the ability to integrate different software programs into a seamless whole. Yet software books continue to teach one program at a time without regard to the integration issues that lie at the heart of good digital design. The Graphic Designer's Digital Toolkit provides a comprehensive overview of the 'Big 4' digital design programs used in industry today: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and QuarkXPress. The book then examines in practical detail how to merge results of these programs into good, workable design. The Graphic Designer's Digital Toolkit features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers"--Global Books in Print.



The Graphic Designer's Digital Toolkit: A Project-Based Introduction to Adobe Photoshop Creative Cloud, Illustrator Creative Cloud & InDesign Creative Cloud

Author : Allan Wood

Publisher : Cengage Learning

Page : 884 pages

File Size : 13,99 MB

Release : 2014-07-14

Category : Computers

ISBN : 9781305263659

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Book Description

THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT, 7th Edition not only introduces students to the essential features of industry-standard software applications, but also gives them an understanding of how to integrate these programs into a seamless whole. Using a highly visual and project-based approach, this fully revised new edition examines Macintosh OS X Maverick, Windows 7 and Windows 8 operating systems, as well the most up to date Creative Cloud features of the “Big 3” digital design programs used in the graphics industry today: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign . After thoroughly examining the features of each application from the designer’s perspective, the author then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web media. Using online project files, students are encouraged to practice what they have learned by tackling design projects throughout the text from concept to completion. Effectively merging theory with practice, THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT, 7th Edition stresses the critical importance of integration in design while meeting design parameters and client expectations. Contact your Learning Consultant to learn more about how CourseMate can enhance the way you teach and your students learn. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



The Graphic Designer's Digital Toolkit

Author : Allan Wood

Publisher : Cengage Learning

Page : 576 pages

File Size : 21,84 MB

Release : 2008-01-23

Category : Art

ISBN : 9781428359857

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Book Description

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 3rd Edition provides a full-color, comprehensive overview of Macintosh OS X and Windows Vista operating systems, design fundamentals, and the Big 3 digital design programs used in the graphics industry today: Adobe Illustrator CS3, Adobe Photoshop CS3, and Adobe InDesign CS3. The book examines the essential features of each, then reveals in practical detail the skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



The Graphic Designer's Digital Toolkit: A Project-Based Introduction to Adobe Photoshop CS6, Illustrator CS6 & InDesign CS6

Author : Allan Wood

Publisher : Cengage Learning

Page : 768 pages

File Size : 14,66 MB

Release : 2013-06-25

Category : Computers

ISBN : 9781133602699

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Book Description

THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT, 6th Edition not only introduces readers to the essential features of industry-standard software applications, but also gives them an understanding of how to integrate these programs into a seamless whole. Using a highly visual and project-based approach, this fully revised new edition examines Macintosh OS X Lion and Windows 7 operating systems, as well the “Big 3” digital design programs used in the graphics industry today: Adobe Illustrator CS6, Adobe Photoshop CS6, and Adobe InDesign CS6. After thoroughly examining the features of each application from the designer’s perspective, the author then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web media. Using online project files, readers are encouraged to practice what they have learned by tackling design projects throughout the text from concept to completion. Effectively merging theory with practice, THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT, 6th Edition stresses the critical importance of integration in design while meeting design parameters and client expectations. For access to the online project files please refer to the directions in the preface of the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



InDesign Type

Author : Nigel French

Publisher : Pearson Education

Page : 444 pages

File Size : 22,18 MB

Release : 2010-06-30

Category : Computers

ISBN : 032162467X

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Book Description

Adobe InDesign is the world’s premier page-layout tool, and its user-friendly yet sophisticated typographic controls are a big reason why. This updated edition of Nigel French’s InDesign Type, the first book to focus exclusively on the typographic features of InDesign, provides a comprehensive overview of the application’s vast array of type capabilities, from the basics of character-level formatting to strategies for designing complex layouts using grids. With practical examples, loads of tips, and a wealth of illustrations, InDesign Type offers guiding principles for how to get the best-looking type in the most efficient way possible. InDesign Type is a rich resource for anyone who wants to master the fine points of typography and works with Adobe InDesign.



Creating a Brand Identity: A Guide for Designers

Author : Catharine Slade-Brooking

Publisher : Laurence King Publishing

Page : 427 pages

File Size : 26,48 MB

Release : 2016-01-18

Category : Design

ISBN : 1780679807

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Book Description

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.



Adobe Animate Classroom in a Book (2021 release)

Author : Russell Chun

Publisher : Adobe Press

Page : 776 pages

File Size : 44,5 MB

Release : 2021-01-21

Category : Computers

ISBN : 0136887392

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Book Description

The fastest, easiest, most comprehensive way to learn Adobe Animate Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Animate Classroom in a Book (2021 release) contains lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchase of this book includes valuable online features. Follow the instructions in the book's “Getting Started” section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Animate (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Animate software.



Adobe Dreamweaver Classroom in a Book (2021 release)

Author : James J. Maivald

Publisher : Pearson

Page : 783 pages

File Size : 22,55 MB

Release : 2021-01-05

Category : Computers

ISBN : 013687522X

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Book Description

The fastest, easiest, most comprehensive way to learn Adobe Dreamweaver Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Dreamweaver Classroom in a Book (2021 release) contains lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchase of this book includes valuable online features. Follow the instructions in the book's “Getting Started” section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Dreamweaver (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Dreamweaver software.



About Face

Author : Alan Cooper

Publisher : John Wiley & Sons

Page : 724 pages

File Size : 39,52 MB

Release : 2014-09-02

Category : Computers

ISBN : 1118766571

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Book Description

The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.



The Graphic Designer's Digital Toolkit: A Project-Based Introduction to Adobe Photoshop CS5, Illustrator CS5 & InDesign CS5

Author : Allan Wood

Publisher : Cengage Learning

Page : 736 pages

File Size : 49,8 MB

Release : 2010-08-02

Category : Design

ISBN : 9781111138011

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Book Description

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised fifth edition of THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT provides comprehensive overview of Macintosh OS X Leopard and Windows 7 operating systems, design fundamentals, and the Big 3 digital design programs used in the graphics industry today: Adobe Illustrator CS5, Adobe Photoshop CS5, and Adobe InDesign CS5. The book examines the essential features of each, then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the hands on opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. All files needed for projects and tutorials are found on the accompanying text CD. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.