Tuesday Morning Quarterback


Book Description

Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.




Love, Zac


Book Description

"The story of a young man from small-town Iowa who decided to take his own life rather than continue his losing battle against the traumatic brain injuries (CTE) he had sustained as a no-holds-barred high school football player, and at the same time a larger story about the hot-button issues that football raises about masculinity and violence, and about what values we want to instill in our kids"--




Let the World See You


Book Description

NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.




Instant Replay


Book Description

In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.




Introduction to Business


Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.




Born to Run


Book Description

A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.




The Packer Legend


Book Description




Essentials of Amateur Sports Law


Book Description

In this thoroughly revised Second Edition, Glenn Wong updates and adds to his already highly successful First Editon. He addresses the significant changes that have come about in amateur sports law and administrative practice over the last several years. These changes impact amateur athletic associations; athletes' rights; administrative procedures; and the liability of sponsoring organizations. Issues of special topicality and importance, including women's sports, drug testing, and the issues involved in the change of status to professional, are closely examined. Amateur sports have expanded rapidly, as have legal issues and ramifications concerning them. Wong's careful, detailed, and clear exposition and analysis both organizes and clarifies fundamental principles affecting athletes, associations, and management in the category of amateur sports. This is an indispensable text, resource and guide.




Brand Fans


Book Description

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.




Unnecessary Roughness


Book Description

The New York Times bestseller: a revelatory inside story of the trial and final days of New England Patriots superstar Aaron Hernandez, by his attorney and New York Times bestselling author Jose Baez. When renowned defense attorney Jose Baez received a request for representation from Aaron Hernandez, the disgraced Patriots tight-end was already serving a life sentence for murder. Defending him in a second, double-murder trial seemed like a lost cause--but Baez accepted the challenge, and their partnership culminated in a dramatic courtroom victory, a race to contest his first conviction, and ultimately a tragedy, when Aaron took his own life days after his acquittal. This riveting, closely-observed account of Aaron's life and final year is the only book based on countless intimate conversations with Aaron, and told from the perspective of a true insider. Written with the support of Hernandez's fiancée, Unnecessary Roughness takes readers inside the high-profile trial, offering a dramatic retelling of the race to obtain key evidence that would exonerate Hernandez, and later play a critical role in appealing his first conviction. With revelations about Aaron's personal life that weren't shared at trial, and an exploration of the Chronic Traumatic Encephalopathy diagnosis revealed by his autopsy, Jose Baez's Unnecessary Roughness is a startling courtroom drama and an unexpected portrait of a fallen father, fiancé, and teammate.