The Hispanic Monitor


Book Description




Hispanic Nation


Book Description

A new ethnic identity is being constructed in the United States: the Hispanic nation. Overcoming age-old racial, regional, and political differences, Americans of Mexican, Puerto Rican, Cuban, and other Spanish-language origins are beginning to imagine themselves as a single ethnic community - which by the turn of the century may become the United States' largest and most influential minority. Only in recent years have great numbers of Hispanics begun to consider themselves as related within a single culture. Hispanics are redefining their own images and agendas, shaping a population, and paving wider pathways to power. In the process, they are changing both themselves and the culture, government, and urban habits of the communities around them. In this ground-breaking book, Geoffrey Fox shows how and why Hispanics are changing the United States. Based on interviews, observations, and extensive research, Hispanic Nation examines why such diverse people are imagining themselves as one; the politics of turning a statistical fiction into a social reality; the impact of the Spanish-language media on Hispanics' self-images; ethnic consciousness and political movements (Cesar Chavez and the farm workers movement, the Young Lords and La Raza Unida, Puerto Rican and Mexican encounters in the Midwest); controversies surrounding "high" and popular Hispanic/Latino art, music, and literature; and the institutionalization of the movement everywhere - from local school boards to the U.S. Congress.




Hispanics and the Future of America


Book Description

Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.




LatinX Voices


Book Description

LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.




Nutrition Monitoring


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The Rise of the Hispanic Market in the United States


Book Description

This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.










Hispanic Marketing


Book Description

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.