Author : Khalid Hussain
Publisher : Frontiers Media SA
Page : 229 pages
File Size : 34,46 MB
Release : 2023-06-29
Category : Science
ISBN : 2832527280
Author : Ratih Hurriyati
Publisher : Springer Nature
Page : 1331 pages
File Size : 50,9 MB
Release : 2024
Category :
ISBN : 946463443X
Author : Stanislava Yordanova Stoyanova
Publisher : Frontiers Media SA
Page : 190 pages
File Size : 22,56 MB
Release : 2023-03-23
Category : Science
ISBN : 283251801X
Author : Randolph J. Trappey
Publisher : Springer
Page : 269 pages
File Size : 37,99 MB
Release : 2004-11-23
Category : Business & Economics
ISBN : 0230514200
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 15,22 MB
Release : 2014-12-18
Category : Business & Economics
ISBN : 1317460227
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Santos, José Duarte
Publisher : IGI Global
Page : 476 pages
File Size : 26,82 MB
Release : 2023-07-28
Category : Business & Economics
ISBN : 1668485761
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Elkhansa Medjedel
Publisher : Partridge Publishing Singapore
Page : 128 pages
File Size : 15,88 MB
Release : 2020-10-06
Category : Business & Economics
ISBN : 1543761089
Due to the fierce competitive environment in the banking industry, several service providers implement marketing tactics to compete in order to achieve customer loyalty. Particularly, Islamic banks around the world are struggled to compete against conventional in terms of marketing activities development and gaining customer loyalty. Relationship marketing tactics such as price, service quality, communication, customization and reputation considered as the tools that marketers can use to enhance trust and commitment and subsequently customer loyalty. This study investigates the impact of relationship marketing tactics, trust and commitment on customer loyalty in Algerian Islamic banks. Data were collected through self-administered questionnaires delivered to 308 customers of two leading Islamic banks in Algeria. Data were analyzed using Structural Equation Modeling through Smart PLS. The results found that only communication and customization are related to trust, and reputation positively related to commitment. Communication and service quality significantly predicted customer loyalty. In addition, the results provided a substantial support that trust and commitment acts partially as the mediators on the relationship between relationship marketing tactics and customer loyalty. Findings also have contributed to new knowledge of evaluating a model of relationship marketing tactics with the role of trust and commitment on loyalty. Finally, it would be useful to examine more variables; future research can include different tactics such as reciprocity, tangible rewards, direct contact, value proposition, and customer satisfaction as well.
Author : Bari, Muhammad Waseem
Publisher : IGI Global
Page : 316 pages
File Size : 22,72 MB
Release : 2022-06-17
Category : Business & Economics
ISBN : 166843623X
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Author : Naresh Malhotra
Publisher : Routledge
Page : 216 pages
File Size : 19,16 MB
Release : 2017-09-25
Category : Business & Economics
ISBN : 1351550993
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 998 pages
File Size : 39,84 MB
Release : 2019-07-05
Category : Business & Economics
ISBN : 1522592830
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
