Book Description
Research Paper (postgraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 3.49, Universiti Tenaga Nasional, language: English, abstract: The purpose of this research is foreseeing the impact on KTMB’s future earnings against other public transportation in Malaysia. It is done for the sake of future developments of KTMB. The scope of study is to create a model that showed the impact on KTMB’s future earnings when other public transportation rises in its services. The model pre-determined the impact that might or might not influence the future earnings of KTMB in the future period. Design/methodology/approach The researcher took heavily other’s opinion on KTMB’s services and their shift of usage when other public transportations are available in the same routes. A pilot test was done to see the model and its impact for Subang Jaya’s passengers. The researcher thought on enhancing the questionnaire for direct yet thorough answer in the future. Findings From their opinion, a very high number of passengers are willing to shift their usage from KTMB towards BRT and LRT. BRT stopped at another KTMB junction in Sunway pyramid, thus it won’t harm the earning of KTMB. However, LRT will direct them to the nearest LRT station that directed to KL without the needs of KTMB. So far, KTMB has been the sole transportation for people from Klang, Subang Jaya and Sunway to KL. Research limitations/implications Every research will have some limitation that hinders the best findings. In this case, it will be the time allocated for the research. It will be done in short-period of time as every research has their deadline. It is probable the results might be different in future years. Originality/value – As it is a model created by the researcher, it is highly original in its concept. Although the previous authors were discussed for their theories and hypothesis, this paper showed slightly different things in the model that highly probable to affect the future earning of a corporation.
