Author : Drew B. Thomas
Publisher : Library of the Written Word
Page : 360 pages
File Size : 26,95 MB
Release : 2021-12-08
Category : Business & Economics
ISBN : 9789004462403
The Beginnings of the Reformation Print Industry -- The Title Page Borders of Lucas Cranach -- Fraud in the Reformation Book Trade -- The Second Generation of Reformation Printers -- Bibles and Broadsheets -- Appendix 1: A Catalogue of Wittenberg Counterfeits -- Appendix 2: USTC - VD16 Concordance.
Author : Drew B. Thomas
Publisher : BRILL
Page : 357 pages
File Size : 15,16 MB
Release : 2021-10-25
Category : History
ISBN : 9004462422
This monograph examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire’s leading print centres.
Author : Daniel Vaca
Publisher : Harvard University Press
Page : 337 pages
File Size : 17,61 MB
Release : 2019-12-03
Category : Religion
ISBN : 0674243978
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author : Alex L. Goldfayn
Publisher : BenBella Books
Page : 290 pages
File Size : 16,89 MB
Release : 2012-01-03
Category : Business & Economics
ISBN : 1936661098
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
Author : Michael L. Simpson
Publisher : David C Cook
Page : 0 pages
File Size : 39,46 MB
Release : 2003
Category : Religion
ISBN : 9780781439084
Now you can learn to engage unbelievers in a way that honors God, and that helps you move past the guilt, fear, and failure that so often thwart evangelism!
Author : Harry Frederick Ward
Publisher :
Page : 160 pages
File Size : 19,54 MB
Release : 1915
Category : Christian sociology
ISBN :
Author : Kristin Kobes Du Mez
Publisher : Liveright Publishing
Page : 384 pages
File Size : 13,71 MB
Release : 2020-06-23
Category : History
ISBN : 1631495747
NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.
Author : Robert B. Ekelund, Jr.
Publisher : MIT Press
Page : 367 pages
File Size : 31,82 MB
Release : 2008-09-26
Category : Religion
ISBN : 0262262622
Economics can help us understand the evolution and development of religion, from the market penetration of the Reformation to an exploration of today's hot-button issues including evolution and gay marriage. This startlingly original (and sure to be controversial) account of the evolution of Christianity shows that the economics of religion has little to do with counting the money in the collection basket and much to do with understanding the background of today's religious and political divisions. Since religion is a set of organized beliefs, and a church is an organized body of worshippers, it's natural to use a science that seeks to explain the behavior of organizations—economics—to understand the development of organized religion. The Marketplace of Christianity applies the tools of economic theory to illuminate the emergence of Protestantism in the sixteenth century and to examine contemporary religion-influenced issues, including evolution and gay marriage. The Protestant Reformation, the authors argue, can be seen as a successful penetration of a religious market dominated by a monopoly firm—the Catholic Church. The Ninety-five Theses nailed to the church door in Wittenberg by Martin Luther raised the level of competition within Christianity to a breaking point. The Counter-Reformation, the Catholic reaction, continued the competitive process, which came to include "product differentiation" in the form of doctrinal and organizational innovation. Economic theory shows us how Christianity evolved to satisfy the changing demands of consumers—worshippers. The authors of The Marketplace of Christianity avoid value judgments about religion. They take preferences for religion as given and analyze its observable effects on society and the individual. They provide the reader with clear and nontechnical background information on economics and the economics of religion before focusing on the Reformation and its aftermath. Their analysis of contemporary hot-button issues—science vs. religion, liberal vs. conservative, clerical celibacy, women and gay clergy, gay marriage—offers a vivid illustration of the potential of economic analysis to contribute to our understanding of religion.
Author : Terry Lindvall
Publisher : NYU Press
Page : 288 pages
File Size : 15,23 MB
Release : 2011-10-01
Category : Religion
ISBN : 0814753256
Christian filmmaking, done outside of the corporate Hollywood industry and produced for Christian churches, affected a significant audience of church people. Protestant denominations and individuals believed that they could preach and teach more effectively through the mass medium of film. Although suspicion toward the film industry marked many conservatives during the early 1930s, many Christian leaders came to believe in the power of technology to convert or to morally instruct people. Thus the growth of a Christian film industry was an extension of the Protestant tradition of preaching, with the films becoming celluloid sermons. Celluloid Sermons is the first historical study of this phenomenon. Terry Lindvall and Andrew Quicke highlight key characters, studios, and influential films of the movement from 1930 to 1986—such as the Billy Graham Association, with its major WorldWide Pictures productions of films like The Hiding Place, Ken Curtis’ Gateway Films, the apocalyptic “end-time” films by Mark IV (e.g. Thief in the Night), and the instructional video-films of Dobson’s Focus on the Family--assessing the extent to which the church’s commitment to filmmaking accelerated its missions and demonstrating that its filmic endeavors had the unintended consequence of contributing to the secularization of liberal denominations.
Author : Kevin Mungons
Publisher : University of Illinois Press
Page : 524 pages
File Size : 48,50 MB
Release : 2021-06-15
Category : Music
ISBN : 0252052749
From tent revivals to radio and records with a gospel music innovator Homer Rodeheaver merged evangelical hymns and African American spirituals with popular music to create a potent gospel style. Kevin Mungons and Douglas Yeo examine his enormous influence on gospel music against the backdrop of Christian music history and Rodeheaver's impact as a cultural and business figure. Rodeheaver rose to fame as the trombone-playing song leader for evangelist Billy Sunday. As revivalism declined after World War I, Rodeheaver leveraged his place in America's newborn celebrity culture to start the first gospel record label and launch a nationwide radio program. His groundbreaking combination of hymnal publishing and recording technology helped define the early Christian music industry. In his later years, he influenced figures like Billy Graham and witnessed the music's split into southern gospel and black gospel. Clear-eyed and revealing, Homer Rodeheaver and the Rise of the Gospel Music Industry is an overdue consideration of a pioneering figure in American music.
